Viral Video Content MarketingGoing viral with Video
Viral Video Content Marketing                Timo Mouton                Online Marketing Manager Explania                @...
Viral Video Content MarketingAgenda:Why Video?What is Content Marketing?Advertiser VisibilityCase Study
Viral Video Content MarketingWhy focus on Video? Too much data People are busy and impatient Short attention spans Interac...
Viral Video Content MarketingVideo is huge!Prediction: by 2013, 90% of Web Traffic will be Video         http://techcrunch...
Viral Video Content MarketingVideo is driving Search:     38% use search engines to find video     54% use Youtube search ...
Viral Video Content MarketingVideo is driving Social: Facebook has become larger than Google in 2010 (US, Visits) 3rd plac...
Viral Video Content MarketingHow long is a link alive?    http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how...
Viral Video Content MarketingJoe Pulizzihttp://www.junta42.com/
Viral Video Content Marketing“Regardless of what business you’re in,you’re really in the content business.”               ...
Viral Video Content Marketing
Viral Video Content MarketingThe King is Back!
Viral Video Content Marketing6 rules of Content Marketing     Non Promotional     Relevant to Target Audience     Relevant...
Viral Video Content Marketing    When do people share content?Entertainment                    InformationFun             ...
Viral Video Content MarketingHow to go viral?
Viral Video Content Marketing A few Tips & TricksUse all your channelsEnable sharingMap your Ecosystem
Viral Video Content MarketingAdvertiser Visibility and CTA
Viral Video Content MarketingCase Study: Edenred Ecocheques
Viral Video Content MarketingEmbedding  Viral
Viral Video Content MarketingSome Statistics (Edenred - 2010):  Embeds NL: 92  Embeds FR: 46  Loads NL: 201.778  Loads FR:...
Viral Video Content MarketingROI? CTR NL: 11% CTR FR: 14% Target Group
Viral Video Content Marketing             About UsMultimedia company specialized inanimated explanationsFor delivery on an...
Viral Video Content MarketingThey trust us
Viral Video Content Marketing    Thank you!    Questions?tmo@instruxion.com   @stimorolthy    @explania
Explania Webinar | Going Viral with Video 24.11.2011
Explania Webinar | Going Viral with Video 24.11.2011
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Explania Webinar | Going Viral with Video 24.11.2011

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Going Viral with Video: An opportunity to discover how video should be a part of your content marketing mix.

Even if you have a popular video with hundreds of thousands or millions of views, what’s the point if you’re not continuing the dialogue over time and nurturing those relationships?

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Explania Webinar | Going Viral with Video 24.11.2011

  1. 1. Viral Video Content MarketingGoing viral with Video
  2. 2. Viral Video Content Marketing Timo Mouton Online Marketing Manager Explania @stimorolthywww.explania.comwww.twitter.com/explaniawww.facebook.com/explania
  3. 3. Viral Video Content MarketingAgenda:Why Video?What is Content Marketing?Advertiser VisibilityCase Study
  4. 4. Viral Video Content MarketingWhy focus on Video? Too much data People are busy and impatient Short attention spans Interactive
  5. 5. Viral Video Content MarketingVideo is huge!Prediction: by 2013, 90% of Web Traffic will be Video http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/
  6. 6. Viral Video Content MarketingVideo is driving Search: 38% use search engines to find video 54% use Youtube search to find video >30% of search results contain video SEO! 53 times more likely to drive a first page result than traditional SEOSource: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
  7. 7. Viral Video Content MarketingVideo is driving Social: Facebook has become larger than Google in 2010 (US, Visits) 3rd place in top 10 Online Video Views >20 million videos uploaded each month >2 billion videos watched each month Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
  8. 8. Viral Video Content MarketingHow long is a link alive? http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how-long-will-people-pay/
  9. 9. Viral Video Content MarketingJoe Pulizzihttp://www.junta42.com/
  10. 10. Viral Video Content Marketing“Regardless of what business you’re in,you’re really in the content business.” Gary Vaynerchuk
  11. 11. Viral Video Content Marketing
  12. 12. Viral Video Content MarketingSo…
  13. 13. Viral Video Content MarketingThe King is Back!
  14. 14. Viral Video Content Marketing6 rules of Content Marketing Non Promotional Relevant to Target Audience Relevant to your Company Close a Gap Well-Made Give ProofSource: http://www.youtube.com/watch?v=UDvan57wGXc
  15. 15. Viral Video Content Marketing When do people share content?Entertainment InformationFun RelevanceWeird stuff ValueAmazing Interesting
  16. 16. Viral Video Content MarketingHow to go viral?
  17. 17. Viral Video Content MarketingEmbedding: Viral Spreading
  18. 18. Viral Video Content Marketing A few Tips & TricksUse all your channelsEnable sharingMap your Ecosystem
  19. 19. Viral Video Content MarketingAdvertiser Visibility and CTA
  20. 20. Viral Video Content MarketingCase Study: Edenred Ecocheques
  21. 21. Viral Video Content MarketingEmbedding  Viral
  22. 22. Viral Video Content MarketingSome Statistics (Edenred - 2010): Embeds NL: 92 Embeds FR: 46 Loads NL: 201.778 Loads FR: 75.524 Views: 50% of loads
  23. 23. Viral Video Content MarketingROI? CTR NL: 11% CTR FR: 14% Target Group
  24. 24. Viral Video Content Marketing About UsMultimedia company specialized inanimated explanationsFor delivery on any screen: PC, TV, mobile, …All world languages
  25. 25. Viral Video Content MarketingThey trust us
  26. 26. Viral Video Content Marketing Thank you! Questions?tmo@instruxion.com @stimorolthy @explania

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