Explania Webinar | Going Viral with Video 24.11.2011
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Explania Webinar | Going Viral with Video 24.11.2011

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Going Viral with Video: An opportunity to discover how video should be a part of your content marketing mix....

Going Viral with Video: An opportunity to discover how video should be a part of your content marketing mix.

Even if you have a popular video with hundreds of thousands or millions of views, what’s the point if you’re not continuing the dialogue over time and nurturing those relationships?

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    Explania Webinar | Going Viral with Video 24.11.2011 Explania Webinar | Going Viral with Video 24.11.2011 Presentation Transcript

    • Viral Video Content MarketingGoing viral with Video
    • Viral Video Content Marketing Timo Mouton Online Marketing Manager Explania @stimorolthywww.explania.comwww.twitter.com/explaniawww.facebook.com/explania
    • Viral Video Content MarketingAgenda:Why Video?What is Content Marketing?Advertiser VisibilityCase Study
    • Viral Video Content MarketingWhy focus on Video? Too much data People are busy and impatient Short attention spans Interactive
    • Viral Video Content MarketingVideo is huge!Prediction: by 2013, 90% of Web Traffic will be Video http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/
    • Viral Video Content MarketingVideo is driving Search: 38% use search engines to find video 54% use Youtube search to find video >30% of search results contain video SEO! 53 times more likely to drive a first page result than traditional SEOSource: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
    • Viral Video Content MarketingVideo is driving Social: Facebook has become larger than Google in 2010 (US, Visits) 3rd place in top 10 Online Video Views >20 million videos uploaded each month >2 billion videos watched each month Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
    • Viral Video Content MarketingHow long is a link alive? http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how-long-will-people-pay/
    • Viral Video Content MarketingJoe Pulizzihttp://www.junta42.com/
    • Viral Video Content Marketing“Regardless of what business you’re in,you’re really in the content business.” Gary Vaynerchuk
    • Viral Video Content Marketing
    • Viral Video Content MarketingSo…
    • Viral Video Content MarketingThe King is Back!
    • Viral Video Content Marketing6 rules of Content Marketing Non Promotional Relevant to Target Audience Relevant to your Company Close a Gap Well-Made Give ProofSource: http://www.youtube.com/watch?v=UDvan57wGXc
    • Viral Video Content Marketing When do people share content?Entertainment InformationFun RelevanceWeird stuff ValueAmazing Interesting
    • Viral Video Content MarketingHow to go viral?
    • Viral Video Content MarketingEmbedding: Viral Spreading
    • Viral Video Content Marketing A few Tips & TricksUse all your channelsEnable sharingMap your Ecosystem
    • Viral Video Content MarketingAdvertiser Visibility and CTA
    • Viral Video Content MarketingCase Study: Edenred Ecocheques
    • Viral Video Content MarketingEmbedding  Viral
    • Viral Video Content MarketingSome Statistics (Edenred - 2010): Embeds NL: 92 Embeds FR: 46 Loads NL: 201.778 Loads FR: 75.524 Views: 50% of loads
    • Viral Video Content MarketingROI? CTR NL: 11% CTR FR: 14% Target Group
    • Viral Video Content Marketing About UsMultimedia company specialized inanimated explanationsFor delivery on any screen: PC, TV, mobile, …All world languages
    • Viral Video Content MarketingThey trust us
    • Viral Video Content Marketing Thank you! Questions?tmo@instruxion.com @stimorolthy @explania