As brands seek to obtain better returns from their social media efforts, it is critical that conversations become more relevant for the consumer. This is far easier said than done.
Altimeter’s Jeremiah Owyang discusses the challenges today and steps required to prepare for more localized engagement and activation of your entire customer facing team.
Expion’s Peter Heffring and Erica McClenny joined Jeremiah to explain the infrastructure and building blocks needed to be successful when moving to a localized model.
Please enjoy this dynamic webinar about the evolution of the social media landscape and the growing demand for localized engagement.