As brands seek to obtain better returns from their social media efforts, it is critical that conversations become more relevant for the consumer. This is far easier said than done.
Altimeter’s Jeremiah Owyang will discuss the challenges today and steps required to prepare for more localized engagement and activation of your entire customer facing team.
Expion’s Peter Heffring and Erica McClenny will join Jeremiah to explain the infrastructure and building blocks needed to be successful when moving to a localized model.
This was Peter Heffrings deck from the call.