PETER HEFFRING
Challenges to Being Smart Social   1. HUMAN   2. DATA   3. EFFICIENCY
The Human ChallengeFreeing Employees to be Social• Stuck in hunter/gather mode                • Promoting creative thought...
The Human ChallengeFreeing Employees to be Social• Want insights that impact business direction or results• Understand con...
The Data ChallengeUnleashing the Insights for better Engagement• No one can or wants to consume   • Integrate, organize, a...
The Data Challenge SummarizedData Surplus, Insight Deficit."The cloud," "social data," or the overhyped macro label, "bigd...
The Data ChallengeUnleashing the Insights for better Engagement• Integrated data source with common topology• Elevate data...
The Efficiency ChallengeThere is an “I” in Team• Isolated in the mechanics and   • High performance Individuals  process o...
The Efficiency ChallengeThere is an “I” in Team• Using social data across the organization:  Cross Functional, Cross Brand...
Challenges to Being Smart Social   1. HUMAN   2. DATA   3. EFFICIENCY
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Peter smart social v6

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Peter Heffring Smart Social

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Peter smart social v6

  1. 1. PETER HEFFRING
  2. 2. Challenges to Being Smart Social 1. HUMAN 2. DATA 3. EFFICIENCY
  3. 3. The Human ChallengeFreeing Employees to be Social• Stuck in hunter/gather mode • Promoting creative thought and intelligent responses o Ex: Oreo Dunk In The Dark Cannot be Hunter/Gathers Jarod Diamond – Guns/Germs and Steel
  4. 4. The Human ChallengeFreeing Employees to be Social• Want insights that impact business direction or results• Understand consumer voice• Response intelligently and timely• Amplify the Brand Voice
  5. 5. The Data ChallengeUnleashing the Insights for better Engagement• No one can or wants to consume • Integrate, organize, and the vast amounts of data visualize for insights
  6. 6. The Data Challenge SummarizedData Surplus, Insight Deficit."The cloud," "social data," or the overhyped macro label, "bigdata" will dominate the tech conversation. While its true thatmore of our data is being collected, mined and stored, thatdoesnt mean people know what to do with it. There arentenough qualified human beings(analysts, sociologists, strategists, anthropologists etc) tomine all this data.David Armano, Edelman
  7. 7. The Data ChallengeUnleashing the Insights for better Engagement• Integrated data source with common topology• Elevate data points that matter• Most analysis massive amount of data at SPEED• Visualization - Picture is 1000 words Less than .001% of the population can be data scientists
  8. 8. The Efficiency ChallengeThere is an “I” in Team• Isolated in the mechanics and • High performance Individuals process of your job collaborating as a team
  9. 9. The Efficiency ChallengeThere is an “I” in Team• Using social data across the organization: Cross Functional, Cross Brand, Cross Country, Cross Location• Speed of sharing with consistency and repeatable• Structure workflow that optimizes every job role and time• High performers want shortcuts so there is time to share "Its not just about consuming content, but sharing it, passing it on, and adding to it." - @ariannahuff Individuals do not win the game, but they help the team to win
  10. 10. Challenges to Being Smart Social 1. HUMAN 2. DATA 3. EFFICIENCY

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