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Information for medical professionals about why they need to be constantly monitoring their reviews on popular websites like Yelp, Yellowpages, etc. The reasons are that reviews are social proof. The better a Healthcare Professional's reviews are, the better quality patients they will attract.
The presentation also gives advice for increasing the number of positive reviews by asking happy patients to write reviews. Methods are suggested for soliciting patients for good reviews within your existing patient reminder systems, flyers in the office, and other ways.