Why monitor your reviews
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Why monitor your reviews

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Information for medical professionals about why they need to be constantly monitoring their reviews on popular websites like Yelp, Yellowpages, etc. The reasons are that reviews are social proof. The ...

Information for medical professionals about why they need to be constantly monitoring their reviews on popular websites like Yelp, Yellowpages, etc. The reasons are that reviews are social proof. The better a Healthcare Professional's reviews are, the better quality patients they will attract.

The presentation also gives advice for increasing the number of positive reviews by asking happy patients to write reviews. Methods are suggested for soliciting patients for good reviews within your existing patient reminder systems, flyers in the office, and other ways.

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Why monitor your reviews Presentation Transcript

  • 1. Why Monitor Your Reviews?
  • 2. Reviews are social proofSocial proofnounA psychological phenomenon where people assume theactions of others reflect correct behavior for a givensituation.Formal analysis shows that Social Proof can cause peopleto converge too quickly upon a single choice, so thatdecisions of even large groups of individuals may begrounded in very little information.Source: http://en.wikipedia.org/wiki/Social_proof
  • 3. Search engines spread reviewsTry not to notice the 2 star review above.Search engines are a major outlet for disseminatingreviews. Think every time someone Googles yourname.
  • 4. Is having no reviews okay? (NO)Many providers try to fly below the radar andhave no reviews. This can only hurt you.Reviews are social credit. Just like regularcredit, you need a history.Without a history, the effect of a single negativereview can take you all the way down to 1 star.
  • 5. Review Report CardTells you which sites have badreviews for your name.Use it find the sites where youneed to improve the most.Monitor new reviews daily.We check your reviews on dozens of websitesdaily. It costs $0.82 cents a day and savesyou between 8 - 10 hours of research timeeach month.
  • 6. Say, you have a "C" You can ask your patients to write more reviews on this site. More positive reviews will boost your grade.
  • 7. How to ask for positive reviews1) Signs in the office2) Hand out flyers3) Ask during appointments4) Ask on your website5) Ask with your appointment reminder software
  • 8. How to ask for positive reviews1) Signs in the officePut signs in your office encouraging patients to like you onFacebook and write a review on sites like Yelp.Seems like a no-brainer, but so many healthcareprofessionals do not do this.
  • 9. How to ask for positive reviews2) Hand out flyersHand each patient, on their way out of the office, adocument with information on how to become a Fan andhow to review the practice online. Make sure there arethorough directions and links provided.(Use our Patient Review Templates to get started.)
  • 10. How to ask for positive reviews3) Ask during appointmentsAsk patients, “Have I answered all your questions andaddressed all of your concerns?”If the patient says, “yes” then perhaps say, “Great. Wouldyou mind taking 5 minutes to review me online? I have adocument with all the steps listed on how to do this. I wouldreally appreciate it.”
  • 11. How to ask for positive reviews4) Ask on your websiteHave a Yelp icon right next to your Facebook, Twitter andYouTube icons.Write a blog article about reviews and how patients canreview you. Also, publish it in your newsletter.
  • 12. How to ask for positive reviews5) Ask with your appointment reminder softwareReminder software, like the popular Smile Reminder,allows you to automatically send an email to patients.After their appointment, send them a link to Yelp (orwhatever site needs improvement), and ask them to write areview.(Use our Patient Review Templates to get started.)
  • 13. 1. To summarize - reviews are like credit. You need to establish a strong history.2. Review Report Card is like a credit report. It tells you which sites need better reviews.3. Use Patient Review Templates to ask for positive reviews on the sites where you need the most help. $24.95 / month No contracts. Cancel Anytime.
  • 14. To order, visit: expert-reputation.com or call: (866) 932-5888$24.95 / monthNo contracts. Cancel Anytime.