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    Mboty videoless compressed_pictures Mboty videoless compressed_pictures Presentation Transcript

    • THANK YOU !For non-voters: now you know better 
    • //Template 1• Tekst Mattias Behrer
    • Gert Kerkstoel
    • Opening Forever 21 Antwerp 1000 waiting 23000 visited in one day 2 min on national news
    • 1984, Los Angeles, CA Chang Family 480+ stores 2010 Europe
    • On trend productSeveral Lines, shoes accessories Daily new styles Wide, not deep Very (very) affordable
    • Huge storesHi street A-locations & malls Great merchandising
    • Fashion BloggingStreetstyle Hunting
    • Haul videosSocial media
    • Source: InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 inUSA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy, Romania, Poland, Brazil, India, andChina.
    • R2=.57 R2=.62 R2=.74InSites Consulting Brand Model tested by path analysis
    • //COOL =0.38*Original Cool
    • //COOL =0.20*Popular Cool
    • Cool
    • #146 Cool
    • Real
    • QUESTION: What/Who are the most credible information sources to decide whether a jeans brand is appropriate for you?Source: InSites Consulting BENELUX study for LEVI’s Europe 2008
    • Real
    • Real//Template 1• Tekst
    • Unique//Template 1• Tekst
    • Happy//Template 1• Tekst