Presentation skills gerry garbulsky - endeavor - 23 agosto2010 v2


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  • EXERCISE (90 min) Explain exercise: prepare a 3-min HOD/client talk, using TOYF Take a break (set up videocamera) Use number cards to determine sequence 2 Each person: Give 3-minute presentation Get feedback from group, using 4 dimensions above Instructor give feedback on use of TOYF, body lang, etc. (participants should remember feedback and use it in the afternoon) 3. At the end, play back videotape for self to see (others can take a break if they want) >>LUNCH at 12:30
  • Don’t underestimate the value of this! By doing it explicitly, you might be surprised at the insights you will generate - and can then use to craft your message/design your meeting. PRACTICE: Turn to page 38 Do this exercise for your own reference (do not have to share with the group) Think of toughest audience Think of most controversial issue Take 3-minutes to brain scan (refer to questions on the screen) Any questions? >>Bridging..People’s nightmare at the end of the presentation...
  • 1. Headline is NOT just the topic - is your conclusion/opinion 2. Roadmap - helps both you and your audience remember your points, not get lost. Doesn’t have to be understandable, just memorable. 3. Recap: Most common mistake is forgetting to recap! Headline & Recap like bookends : sense of symmetry and closure >>Globe plan
  • DISTRIBUTE Use in discussion on good verbal presentation
  • Presentation skills gerry garbulsky - endeavor - 23 agosto2010 v2

    1. 1. PRESENTACIONES EFECTIVAS Gerry Garbulsky The Boston Consulting Group Oblogo TEDxRíodelaPlata Experiencia Endeavor 23 de agosto de 2010
    2. 2. Principales miedos <ul><li>Hablar frente a un grupo de gente 41% </li></ul><ul><li>Alturas 32% </li></ul><ul><li>Insectos y bichos 24% </li></ul><ul><li>Problemas financieros 23% </li></ul><ul><li>Aguas profundas 22% </li></ul><ul><li>Enfermedad 20% </li></ul><ul><li>Muerte 19% </li></ul><ul><li>Volar 18% </li></ul>
    3. 3. SUCCESS <ul><li>Simple </li></ul><ul><li>Unexpected </li></ul><ul><li>Concrete </li></ul><ul><li>Credible </li></ul><ul><li>Emotional </li></ul><ul><li>Stories </li></ul>
    4. 4. Two key elements of a good presentation: content and delivery Content Delivery Body language Voice Structure Message Presentations can be formal or informal Presentation
    5. 5. Giving a successful presentation involves work both before and after the meeting itself <ul><li>Self-evaluate your presentation </li></ul><ul><li>Ask for feedback </li></ul><ul><ul><li>Inform your PL/P upfront that you'd like feedback ( use Exhibit 2 - Presentation Skills Coaching Sheet) </li></ul></ul><ul><ul><li>Schedule time for feedback </li></ul></ul><ul><li>Introduce yourself and the purpose of the meeting </li></ul><ul><ul><li>Answer &quot;what's in it for the audience&quot; right away </li></ul></ul><ul><li>Remember the Memory Retention Curve: </li></ul><ul><ul><li>People only remember beginnings, endings, images, and the unusual </li></ul></ul><ul><ul><li>Use data, examples, and stories/ anecdotes to create mental images </li></ul></ul><ul><ul><li>Emphasize key points </li></ul></ul><ul><li>Gain audience buy-in </li></ul><ul><ul><li>Q & A </li></ul></ul><ul><li>Research audience </li></ul><ul><li>Prepare speech </li></ul><ul><ul><li>Open - introductory remarks, headline </li></ul></ul><ul><ul><li>Structure your communication </li></ul></ul><ul><ul><li>Emphasize key points </li></ul></ul><ul><ul><li>Plan transitions </li></ul></ul><ul><ul><li>Close – reiterate findings/message </li></ul></ul><ul><ul><li>Plan visuals and pacing </li></ul></ul><ul><li>Rehearse presentation out loud </li></ul><ul><ul><li>Observe timing </li></ul></ul><ul><ul><li>Ask for feedback from a colleague </li></ul></ul><ul><li>Right before the presentation: </li></ul><ul><ul><li>Review key messages </li></ul></ul><ul><ul><li>Check setup (technical equipment, seating, visuals, notes, etc) </li></ul></ul>Before During After
    6. 6. Design your presentation with your audience in mind Know the answers to the audience's key questions ahead of time Questions to consider before a presentation Your answers <ul><ul><li>Who is my audience? </li></ul></ul><ul><ul><li>What is MY/OUR objective? What do I want to get out of this? An approval? Decisions? </li></ul></ul><ul><ul><li>What is the expertise of participants? </li></ul></ul><ul><ul><li>What is their relationship to each other? </li></ul></ul><ul><ul><li>What do they already know about the topic? </li></ul></ul><ul><ul><li>What is their history with this topic? (e.g. preconceived notions, past successes/failures? </li></ul></ul><ul><ul><li>How large will the group be? </li></ul></ul><ul><ul><li>What do they hope to get from this meeting? </li></ul></ul><ul><ul><li>What do they hope to get from me? </li></ul></ul><ul><ul><li>How can you meet those hopes / expectations? </li></ul></ul><ul><ul><li>How might the issues worry them? </li></ul></ul><ul><ul><ul><li>Budget implications, politics, etc. </li></ul></ul></ul><ul><ul><li>What might upset them? </li></ul></ul><ul><ul><ul><li>Controversial recommendations </li></ul></ul></ul><ul><ul><li>How can you allay their fears? </li></ul></ul><ul><ul><ul><li>Pre-wiring, additional options, etc. </li></ul></ul></ul>TEMPLATE Basic info Background Hopes Fears Source: Think On Your Feet International, Inc.
    7. 7. Start a presentation by addressing your audience's main questions <ul><ul><li>Good Morning. I am John from the Company X team evaluating employee satisfaction. </li></ul></ul><ul><ul><li>I'd like to share the findings from our internal satisfaction survey with you and lay out some of our initial recommendations for improving this rating. I'd like for you to view this as a working session and I would welcome any questions/discussions after our short presentation. </li></ul></ul><ul><ul><li>As line managers, we hope that these findings will help you gain an understanding of where we stand, and provide you some suggested next steps to improve the morale, and consequently the productivity of your direct reports. </li></ul></ul><ul><ul><li>Our next steps are to finalize these recommendations with your input and submit them for approval from your senior management. </li></ul></ul>&quot;Who are you?&quot; &quot;Why am I here?&quot; (as an audience) &quot;Why is this important for the audience?&quot; ( What's in it for me? ) &quot;How will this be accomplished?&quot; The audience's questions Your response <ul><ul><li>Give name, role, function </li></ul></ul><ul><ul><li>Your company </li></ul></ul><ul><ul><li>Share objectives/goals, set expectations </li></ul></ul><ul><ul><li>Review agenda and timeline </li></ul></ul><ul><ul><li>Set the tone for the meeting (e.g. working session) </li></ul></ul><ul><ul><li>Make an explicit benefit statement </li></ul></ul><ul><ul><li>Give the audience a reason to listen </li></ul></ul><ul><ul><li>Look for agreement from the crowd before diving in </li></ul></ul><ul><ul><li>Lay out next steps and long-term roadmap </li></ul></ul>Example
    8. 8. Structure makes your message easy to understand Example of the pyramid structure <ul><li>1. Headline </li></ul><ul><ul><li>Conclusion/ opinion </li></ul></ul><ul><li>2. Roadmap </li></ul><ul><ul><li>Name key supporting points </li></ul></ul><ul><ul><li>1 – 5 words </li></ul></ul><ul><li>3. Supporting evidence for each key point </li></ul><ul><li>4. Recap </li></ul><ul><ul><li>Headline, key points </li></ul></ul>Speaking format Recap (headline + pegs) Headline Point 1 Point 2 Point 3 Purpose Logic flow structure <ul><ul><li>Make most important finding and 'so-what' clear from the start </li></ul></ul><ul><ul><li>Provide support for the main conclusion to get everyone on the same page </li></ul></ul><ul><ul><li>Flesh out key points </li></ul></ul><ul><ul><li>Add color through anecdotes, data, etc. </li></ul></ul><ul><ul><li>Reemphasize main conclusion, and reminds audience of key points </li></ul></ul>
    9. 9. Vary your vocal delivery to add emphasis and impact Element <ul><li>Fillers </li></ul><ul><li>Inflection </li></ul><ul><li>Pace </li></ul><ul><li>Volume </li></ul><ul><li>Pauses </li></ul><ul><li>Enunciation </li></ul><ul><li>Tone </li></ul><ul><li>Vocabulary </li></ul>Tips <ul><ul><li>Avoid filler words (e.g. um, er, like, you know) as it conveys lack of preparation </li></ul></ul><ul><ul><li>Suppress urge to use fillers by pausing and breathing </li></ul></ul><ul><ul><li>Place emphasis on key points/words/phrases. </li></ul></ul><ul><ul><li>Slow down if people look confused or your points are controversial </li></ul></ul><ul><ul><li>Slower pace allows audience time to digest your messages and shows confidence/control </li></ul></ul><ul><ul><li>Vary volume to emphasize specific points and keep the presentation energized </li></ul></ul><ul><ul><li>Pause to allow audience to take in your message and for key message to sink in </li></ul></ul><ul><ul><li>Pause to emphasize key points, catch your breath, and buy time to think </li></ul></ul><ul><ul><li>Clearly articulate using your lips, cheek muscles, jaw, tongue; don't swallow your words </li></ul></ul><ul><ul><li>Vary tone/pitch to avoid a monotone delivery, stress important words/ phrases </li></ul></ul><ul><ul><li>Employ a lower pitch to exhibit strength and confidence (high pitch tends to project excitement, nervousness, lack of control) </li></ul></ul><ul><ul><li>Use spoken - not written - language </li></ul></ul><ul><ul><li>Use active, not passive, verbs (when appropriate) </li></ul></ul><ul><ul><li>Be positive in your word choice </li></ul></ul><ul><ul><li>Omit needless words </li></ul></ul><ul><ul><li>Avoid technical terms, unless you know the audience is familiar with them </li></ul></ul>
    10. 10. Use body language to convey confidence and competence <ul><li>Hand Gestures </li></ul><ul><ul><li>Gestures should be natural and illustrate what you are saying </li></ul></ul><ul><ul><li>Keep hands away from face </li></ul></ul><ul><ul><li>When pointing to the screen, do so deliberately. </li></ul></ul><ul><ul><li>Do not wave, especially when using a laser pointer </li></ul></ul><ul><ul><li>Do not fidget, or use a 'crutch' (e.g. pen, pointer, etc) </li></ul></ul><ul><li>Facial Expressions </li></ul><ul><ul><li>Relaxed and genuine </li></ul></ul><ul><ul><li>Fine to smile but be aware of grinning too much </li></ul></ul><ul><ul><li>Look approachable </li></ul></ul><ul><ul><li>Congruent with the message you are delivering </li></ul></ul><ul><li>Eye Contact </li></ul><ul><ul><li>Making eye contact and not looking above their heads </li></ul></ul><ul><ul><li>Do not break eye contact by looking too long at the slides, laptop or notes </li></ul></ul><ul><ul><li>Connect with the audience beyond a eye contact scan </li></ul></ul><ul><ul><li>Look at the decision makers (as well as everyone else) </li></ul></ul><ul><li>Posture and movement </li></ul><ul><ul><li>Stand firmly but relaxed </li></ul></ul><ul><ul><li>Move deliberately. Do not pace, sway, or shift. </li></ul></ul><ul><ul><li>Stand where you can see everyone </li></ul></ul><ul><ul><li>Move between points, not while making them </li></ul></ul>
    11. 11. Connect to the audience through Q&A Step by step guide to answering questions <ul><ul><li>Pause 2-3 seconds before answering </li></ul></ul><ul><ul><ul><li>Allows you to think of a good, short answer </li></ul></ul></ul><ul><ul><ul><li>Establishes pattern so difficult questions don’t stand out </li></ul></ul></ul><ul><ul><ul><li>If you need additional time, ask for clarification/example </li></ul></ul></ul><ul><ul><li>Deal with difficult questions and questioners </li></ul></ul><ul><ul><ul><li>Questioner's attitude Possible responses </li></ul></ul></ul><ul><ul><ul><ul><li>Hostile </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Obstinate </li></ul></ul></ul></ul><ul><ul><li>Answer the question to the best of your ability </li></ul></ul><ul><ul><ul><li>If you can't answer it, promise to get back to the questioner at a later point (and follow up) </li></ul></ul></ul><ul><ul><li>Expand as needed </li></ul></ul><ul><ul><ul><li>But do not give another speech! Keep it succinct and to the point </li></ul></ul></ul><ul><ul><ul><li>If the answer will take you off track or is not relevant for rest of the audience, offer to take the discussion offline and follow up later </li></ul></ul></ul><ul><ul><li>Before moving on, make sure that you've addressed each question to the asker's liking </li></ul></ul><ul><ul><li>Compliment them on the insight </li></ul></ul><ul><ul><li>Acknowledge the problem or issue; move to finding a solution </li></ul></ul><ul><ul><li>Probe to clarify their views or opinions </li></ul></ul><ul><ul><li>Offer to discuss after the meeting </li></ul></ul><ul><ul><li>Search for things they agree with </li></ul></ul><ul><ul><li>Redirect to other participants - “What does the group think?” </li></ul></ul>
    12. 12. Use visuals to reinforce key messages Slide presentation do's and don'ts Do's <ul><li>Use slides to support the key points of your presentation </li></ul><ul><ul><li>Not meant to stand alone </li></ul></ul><ul><li>Keep visuals simple </li></ul><ul><ul><li>Highlight key points, don't need to cover everything on the slide </li></ul></ul><ul><ul><li>Walk audience through graphical slides – e.g. explain the axes and how to interpret </li></ul></ul><ul><li>Use a projector to maintain control and direct the audience's attention </li></ul><ul><ul><li>Turn the projector on to focus attention on the slides </li></ul></ul><ul><ul><li>Turn off to focus attention on what you are saying </li></ul></ul><ul><li>Make smooth transitions between slides </li></ul><ul><ul><li>Explain/introduce content before moving on </li></ul></ul><ul><ul><li>Pause when slide is first revealed to give the audience time to look it over </li></ul></ul>Don'ts <ul><li>Don't use the deck as the script for your presentation </li></ul><ul><ul><li>Make sure to know key talking points, in case the visuals are lost or otherwise unusable </li></ul></ul><ul><ul><li>Primary focus should be on you and your message – not the slides </li></ul></ul><ul><li>Don't stand in between the audience and the visuals </li></ul><ul><li>Don't speak to the visuals </li></ul><ul><ul><li>Make sure to keep attention and eye contact on your audience </li></ul></ul><ul><li>Don't include too much text on slides </li></ul><ul><ul><li>Readers are not listeners </li></ul></ul>
    13. 13. Algunas fuentes interesantes <ul><li>Videos de Charlas </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>TEDxRí </li></ul></ul><ul><ul><li>Millones de otros lugares en Internet </li></ul></ul><ul><ul><li>Videos de gente haciendo stand-up comedy </li></ul></ul><ul><li>Mejores prácticas, tips, etc. </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>The Visual Display of Quantitative Information – Edward R. Tufte </li></ul></ul><ul><ul><li>The Pyramid Principle – </li></ul></ul><ul><ul><li>Ira Glass on storytelling (youtube) </li></ul></ul>
    14. 14. PRESENTACIONES EFECTIVAS Gerry Garbulsky The Boston Consulting Group Oblogo TEDxRíodelaPlata Experiencia Endeavor 23 de agosto de 2010