Design your presentation with your audience in mind Know the answers to the audience's key questions ahead of time Questions to consider before a presentation Your answers
Who is my audience?
What is MY/OUR objective? What do I want to get out of this? An approval? Decisions?
What is the expertise of participants?
What is their relationship to each other?
What do they already know about the topic?
What is their history with this topic? (e.g. preconceived notions, past successes/failures?
How large will the group be?
What do they hope to get from this meeting?
What do they hope to get from me?
How can you meet those hopes / expectations?
How might the issues worry them?
Budget implications, politics, etc.
What might upset them?
How can you allay their fears?
Pre-wiring, additional options, etc.
TEMPLATE Basic info Background Hopes Fears Source: Think On Your Feet International, Inc.
Start a presentation by addressing your audience's main questions
Good Morning. I am John from the Company X team evaluating employee satisfaction.
I'd like to share the findings from our internal satisfaction survey with you and lay out some of our initial recommendations for improving this rating. I'd like for you to view this as a working session and I would welcome any questions/discussions after our short presentation.
As line managers, we hope that these findings will help you gain an understanding of where we stand, and provide you some suggested next steps to improve the morale, and consequently the productivity of your direct reports.
Our next steps are to finalize these recommendations with your input and submit them for approval from your senior management.
"Who are you?" "Why am I here?" (as an audience) "Why is this important for the audience?" ( What's in it for me? ) "How will this be accomplished?" The audience's questions Your response
Give name, role, function
Share objectives/goals, set expectations
Review agenda and timeline
Set the tone for the meeting (e.g. working session)
Make an explicit benefit statement
Give the audience a reason to listen
Look for agreement from the crowd before diving in
Lay out next steps and long-term roadmap
Structure makes your message easy to understand Example of the pyramid structure
Name key supporting points
1 – 5 words
3. Supporting evidence for each key point
Headline, key points
Speaking format Recap (headline + pegs) Headline Point 1 Point 2 Point 3 Purpose Logic flow structure
Make most important finding and 'so-what' clear from the start
Provide support for the main conclusion to get everyone on the same page
Flesh out key points
Add color through anecdotes, data, etc.
Reemphasize main conclusion, and reminds audience of key points
Vary your vocal delivery to add emphasis and impact Element
Avoid filler words (e.g. um, er, like, you know) as it conveys lack of preparation
Suppress urge to use fillers by pausing and breathing
Place emphasis on key points/words/phrases.
Slow down if people look confused or your points are controversial
Slower pace allows audience time to digest your messages and shows confidence/control
Vary volume to emphasize specific points and keep the presentation energized
Pause to allow audience to take in your message and for key message to sink in
Pause to emphasize key points, catch your breath, and buy time to think
Clearly articulate using your lips, cheek muscles, jaw, tongue; don't swallow your words
Vary tone/pitch to avoid a monotone delivery, stress important words/ phrases
Employ a lower pitch to exhibit strength and confidence (high pitch tends to project excitement, nervousness, lack of control)
Use spoken - not written - language
Use active, not passive, verbs (when appropriate)
Be positive in your word choice
Omit needless words
Avoid technical terms, unless you know the audience is familiar with them
Use body language to convey confidence and competence
Gestures should be natural and illustrate what you are saying
Keep hands away from face
When pointing to the screen, do so deliberately.
Do not wave, especially when using a laser pointer
Do not fidget, or use a 'crutch' (e.g. pen, pointer, etc)
Relaxed and genuine
Fine to smile but be aware of grinning too much
Congruent with the message you are delivering
Making eye contact and not looking above their heads
Do not break eye contact by looking too long at the slides, laptop or notes
Connect with the audience beyond a eye contact scan
Look at the decision makers (as well as everyone else)
Posture and movement
Stand firmly but relaxed
Move deliberately. Do not pace, sway, or shift.
Stand where you can see everyone
Move between points, not while making them
Connect to the audience through Q&A Step by step guide to answering questions
Pause 2-3 seconds before answering
Allows you to think of a good, short answer
Establishes pattern so difficult questions don’t stand out
If you need additional time, ask for clarification/example
Deal with difficult questions and questioners
Questioner's attitude Possible responses
Answer the question to the best of your ability
If you can't answer it, promise to get back to the questioner at a later point (and follow up)
Expand as needed
But do not give another speech! Keep it succinct and to the point
If the answer will take you off track or is not relevant for rest of the audience, offer to take the discussion offline and follow up later
Before moving on, make sure that you've addressed each question to the asker's liking
Compliment them on the insight
Acknowledge the problem or issue; move to finding a solution
Probe to clarify their views or opinions
Offer to discuss after the meeting
Search for things they agree with
Redirect to other participants - “What does the group think?”
Use visuals to reinforce key messages Slide presentation do's and don'ts Do's
Use slides to support the key points of your presentation
Not meant to stand alone
Keep visuals simple
Highlight key points, don't need to cover everything on the slide
Walk audience through graphical slides – e.g. explain the axes and how to interpret
Use a projector to maintain control and direct the audience's attention
Turn the projector on to focus attention on the slides
Turn off to focus attention on what you are saying
Make smooth transitions between slides
Explain/introduce content before moving on
Pause when slide is first revealed to give the audience time to look it over
Don't use the deck as the script for your presentation
Make sure to know key talking points, in case the visuals are lost or otherwise unusable
Primary focus should be on you and your message – not the slides
Don't stand in between the audience and the visuals
Don't speak to the visuals
Make sure to keep attention and eye contact on your audience
Don't include too much text on slides
Readers are not listeners
Algunas fuentes interesantes
Videos de Charlas
Millones de otros lugares en Internet
Videos de gente haciendo stand-up comedy
Mejores prácticas, tips, etc.
The Visual Display of Quantitative Information – Edward R. Tufte
The Pyramid Principle –
Ira Glass on storytelling (youtube)
PRESENTACIONES EFECTIVAS Gerry Garbulsky The Boston Consulting Group Oblogo TEDxRíodelaPlata Experiencia Endeavor 23 de agosto de 2010