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Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
Keys to Consumer Engagement
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Keys to Consumer Engagement

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A version of the presentation I gave in Sioux Falls, South Dakota talking about the methods of consumer engagement that companies should consider when

A version of the presentation I gave in Sioux Falls, South Dakota talking about the methods of consumer engagement that companies should consider when

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Transcript

  • 1. Paul Flanigan experiate.net twitter.com/paulflanigan
  • 2. You donʼt get it and you donʼt care.
  • 3. Technology Speed-to-market Competition Budgets Agency Challenges
  • 4. 1997: 500 2007: 5,000 Today: 1,000 in 20 minutes Jason Goldberg @retailgeek Number of ads the average consumer is exposed to:
  • 5. Youʼre Waldo
  • 6. What do people think about when they think of you? How can you be better at consumer engagement? Questions to ask:
  • 7. 2 Steps to Brand Engagement
  • 8. 16,839,654 16,624,226
  • 9. Griffin Hospital Malpractice claims: 43% Patient discharges: 40% Referral rate: 80%
  • 10. Give the consumer access to your brand.
  • 11. Company Product Family Product Line Product Type Variant Whereʼs the consumer?
  • 12. “Simply put, no one really cares about the logo anymore.” @fastcodesign 10.22.10 Steve McCallion
  • 13. Enable consumers to define your brand.
  • 14. Enable consumers to define your brand. Give the consumer access to your brand. Trust.
  • 15. 4 Eʼs of Marketing
  • 16. Product Price Place Promotion People
  • 17. Everywhere Experience Exchange Evangelism
  • 18. Everywhere
  • 19. Experience
  • 20. 80% of companies believe they are delivering a superior experience. 8% of their customers agree. Bain & Co.
  • 21. “The iPads will allow doctors and nurses to access any web-enabled application run by their hospital as they move around the hospital.” Source: Daniel Andrews, Victoria, Australia State Health Minister
  • 22. Exchange
  • 23. 1. Friends & family 2. Anonymous review 3. Expert opinion 4. Retailer/Brand Jill Puleri VP - IBM Influence on decision in order
  • 24. Evangelism
  • 25. 1.Harley Davidson (18.9%) 2.Disney (14.8%) 3.Coke (7.7%) 4.Google (6.6%) 5.Pepsi (6.1%) Source: Brand Sense - Martin Lindstrom The Most Desired Tattoos
  • 26. Final Thoughts
  • 27. Be the customer. Thereʼs no business like show business. Have a kit of parts. Your customer is your client. You canʼt buy loyalty and you canʼt sell evangelism.
  • 28. “Your brand is nothing more than what people think of when they think of you. And the strength of your brand is measured by the degree of trust that consumers have with it.” Pat Connolly CMO Williams-Sonoma

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