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Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
Consumer Trends and the Influence of Interactive Retail
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Consumer Trends and the Influence of Interactive Retail

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Transcript

  • 1. Consumer Trends and the Influence of Interactive Retail Paul Flanigan twitter.com/paulflanigan experiate.net
  • 2. How Customers Shop Influences on Purchasing The New Retail The Anatomy of Impact Final Thoughts
  • 3. How Customers Shop
  • 4. SHOPPING IS HARD WORK
  • 5. Shoppers are exposed to 1.5 pieces of marketing material every second. Shoppers engage with a marketing display once every 4.3 seconds. Source: POPAI’s MARI Project, 9/2007
  • 6. 84% of marketing material is ignored. Source: POPAI’s MARI Project, 9/2007
  • 7. The First Impression in Four Seconds Attract Engage Persuade
  • 8. Influences on Purchasing
  • 9. “Over half of all shoppers that spend at least $50 in our store pre-research that purchase online.” Barry Judge Chief Marketing Officer Best Buy
  • 10. “82% of shoppers use their mobile phone while in the store.” Erin McKelvey Senior Vice President Millennial Media
  • 11. Foursquare Facebook Places Gowalla
  • 12. The New Retail
  • 13. Digital Signage
  • 14. Technology Interactivity
  • 15. Win The Last 10 Feet
  • 16. Sales Lift 12% Contributing Factors The campaign, time of day, day of week, month or season, promoted item, location of item in the venue, location of the screen in relation to the location of the item, age of message, customer navigation habits, customer mindsets, shopper marketing research and insights. . .
  • 17. The Store Path 5 6 4 3 1 2
  • 18. The Anatomy of Impact
  • 19. Attract
  • 20. Engage
  • 21. Persuade
  • 22. The Result of Compelling Interactive Media
  • 23. Subject Differentiation
  • 24. Subject Differentiation
  • 25. Augment The Experience
  • 26. Augment The Experience
  • 27. Augment The Experience
  • 28. Augment The Experience
  • 29. Environmental Differentiation
  • 30. Environmental Differentiation
  • 31. Environmental Differentiation
  • 32. Reducing Clutter
  • 33. People Stick Around
  • 34. The Purchase Decision
  • 35. Multiple Points of Sale
  • 36. Final Thoughts
  • 37. Have a Plan Technology is a function, not a reason Make your store a flagship store Understand the customer’s ROI Make the employee the CEO
  • 38. Links to Presentation Videos Perrier Water: http://www.youtube.com/watch?v=a5erQGCIb68 Nanette Lepore: http://www.youtube.com/watch?v=yJCyiBmX69A DTV Transition http://www.youtube.com/watch?v=vvCL9Ho49H0 Microsigns: www.microsigns.com Hard Rock Cafe: http://www.youtube.com/watch?v=m3FJJMyiuNM Aisle Buyer: http://www.youtube.com/watch?v=fLVXt6EmhFE Hermes Tokyo: http://www.youtube.com/watch?v=5RD_Of2wD3g

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