How to Get More Eyeballs on SlideShare

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Experian hosts a #MarketingChat every Thursday at 4 p.m. ET. In this tweetchat, we discussed ways to improve our slide decks on SlideShare. We discussed ways to optimize our decks with keywords, tags, and design. Tips provided by: @SlideShare @PowerfulPoint @Damonify @DavidWaring @ThinkSEM @NikkiPezzopane @jgombita @webber_karen. You can see the full tweetchat here:
http://www.experian.com/blogs/news/about/slides

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How to Get More Eyeballs on SlideShare

  1. Get More Eyeballs on SlideShare How to #MarketingChat Thursdays | 4 p.m. ET
  2. Join our #MarketingChat every Thursday at 4 p.m. ET. In this tweetchat, we discussed ways to improve our slides. “ Check out all the tweets here: bit.ly/better-slides
  3. Why should more businesses use SlideShare? #MarketingChat
  4. RETWEET Why SlideShare? Like it or not, business speaks in PowerPoint. SlideShare extends the conversation outside your office walls. Tweet by @PowerfulPoint
  5. Why SlideShare? On SlideShare people actually take the time to look through your content. which can be hard with all the noise elsewhere. Tweet by @Damonify RETWEET
  6. #MarketingChat Tweet by @SlideShare Why SlideShare? The power of visual content. It resonates with people and is at the core of SlideShare.
  7. Why SlideShare? The SlideShare audience is much more business oriented than other networks especially for B2B. Tweet by @DavidWaring RETWEET
  8. Why SlideShare? SlideShare allows live presenters to direct their audience to read the slides at their own speed! Tweet by @ThinkSEM RETWEET
  9. What mistakes do people make on SlideShare? #MarketingChat
  10. A common mistake on SlideShare is the front cover. Tweet by @Damonify How do you expect people to see your deck if your cover is less than stunning? RETWEET
  11. SlideShare Mistake Adding too much information and making it too wordy. Tweet by @NikkiPezzopane RETWEET
  12. SlideShare is a visual medium. Think of it as a flipbook, Tweet by @PowerfulPoint where someone can grok your message in a moment. RETWEET
  13. SlideShare Mistake Too much filler; conversely, not enough (digestible) pertinent information. Tweet by @jgombita RETWEET
  14. Not having a standout cover slide, title or description. These help make your SlideShares more discoverable - and clickable. Tweet by @SlideShare
  15. Don’t forget that on SlideShare the content needs to speak for you, which is different from a traditional presentation. Tweet by @Damonify RETWEET
  16. Putting too much information on one slide is a no-no. Tweet by @ThinkSEM RETWEET It makes it too hard for your audience to read and digest.
  17. How important are keywords and tags in SlideShare? #MarketingChat
  18. Keywords are important, but great content and clarity are more so. Our users gravitate towards high quality content. Tweet by @SlideShare
  19. An easy, eye-catching and sexy title can be crucial for your success on SlideShare Tweet by @Damonify RETWEET
  20. #MarketingChat What are ways to build engagement?
  21. If you engage in other people’s content, they will promote yours (if it looks great that is). Tweet by @Damonify RETWEET
  22. Highly visual content tends to attract more views. Our top decks usually have an engaging visual story that supports the written one. Tweet by @SlideShare
  23. Tell a story that can stand alone and think visual. Beautiful content wins on SlideShare. Tweet by @webber_karen RETWEET
  24. Join our #MarketingChat Wednesday at 4 p.m. ET bit.ly/marketing-chat
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