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Address Verification Best Practices

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  • 1. Address Verification Best PracticesJennifer Levin, Experian QASLeigh Ann Crenshaw-Wells, Illinois College© Experian Limited 2008. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Limited. Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian Limited. Confidential and proprietary.
  • 2. Today’s Agenda About Experian QAS Why addresses matter Q&A with Illinois College Tips and tools Audience questions © Experian Limited 2008. All rights reserved. Confidential and proprietary. 2
  • 3. About Experian QAS Address verification, standardization, and enrichment tools Experian QASAddress Verified Database Entry Records (EX and CX) Clean, De-Duplicate, Enhance Business Processes (Admissions, Billing, Operations, Marketing, Alumni Giving etc.) © Experian Limited 2008. All rights reserved. Confidential and proprietary. 3
  • 4. About Our Clients 10,000 customers worldwide; 2,000 customers in the U.S/Canada Industry leader within higher education (among other market sectors) © Experian Limited 2008. All rights reserved. Confidential and proprietary. 4
  • 5. Errors Happen 5% of all addresses are undeliverable as addressed - USPS 92% believe departmental budget was wasted within last 12 months – Experian QAS global research © Experian Limited 2008. All rights reserved. Confidential and proprietary. 5
  • 6. Error-Prone Departments Data entry methods:  Staff manual entry  Web form entry  Bulk list imports © Experian Limited 2008. All rights reserved. Confidential and proprietary. 6
  • 7. Introduction to Leigh Ann Crenshaw-WellsToday’s speaker: Director of Technology and Operations for AdmissionAbout Illinois College: Liberal arts college with more than 45 majors FTE = 900 students Located in Jacksonville, Illinois Jenzabar EX school © Experian Limited 2008. All rights reserved. Confidential and proprietary. 7
  • 8. Describe the Admissions Office at IC? Description of staff Process:  Enter prospective students into the database  Search for county information  Communicate with prospects  Review and qualify student inquiry pool © Experian Limited 2008. All rights reserved. Confidential and proprietary. 8
  • 9. How are Mailings Sent?1. Admissions pulls the list from Jenzabar EX2. Mail house cleans the list and mails the piece3. Admissions reprocesses list errors and returned pieces © Experian Limited 2008. All rights reserved. Confidential and proprietary. 9
  • 10. What Sparked Interest in Address Verification? Productivity losses:  Researching counties  Reprocessing returns Jenzabar has an existing relationship with Experian QAS © Experian Limited 2008. All rights reserved. Confidential and proprietary. 10
  • 11. What Did You Purchase And Why? Products:  QAS Pro for Jenzabar  QAS Batch for Jenzabar Product benefits:  Fast and accurate verification  County appends  Turnkey integration © Experian Limited 2008. All rights reserved. Confidential and proprietary. 11
  • 12. What Results Have You Seen? Improvement in staff productivity Reduction in returned mail Enhanced publication ordering © Experian Limited 2008. All rights reserved. Confidential and proprietary. 12
  • 13. What Are Your Next Steps? Update existing addresses with QAS Batch  Remove outdated information  Use county data for advanced recruitment efforts © Experian Limited 2008. All rights reserved. Confidential and proprietary. 13
  • 14. Tips for success Track progress Verify upfront Run regular database audits Designate multiple data quality managers © Experian Limited 2008. All rights reserved. Confidential and proprietary. 14
  • 15. QAS for Jenzabar Tools Integrations into Jenzabar EX and CX QAS Pro/Web QAS Batch• Real-time verification as addresses • Clean and enhance existing addressare captured records• Addresses are corrected and • Wizard-based interface guides userstandardized; ZIP +4 data is added for through cleaning processUS data; and mail deliverability isensured prior to database entry• Data verified from USPS, Canada •Batch enables users to:Post, Royal Mail, and other national • CASS Certify bulk mailingsequivalents • Report on data quality • Access NCOA data © Experian Limited 2008. All rights reserved. Confidential and proprietary. 15
  • 16. Jenzabar EX Front-end address verification  Address lookup icon  Based on QAS Typedown Engine © Experian Limited 2008. All rights reserved. Confidential and proprietary. 16
  • 17. Jenzabar CX Front-end address verification  Based on QAS Verification Engine  Automatically invokes upon saving © Experian Limited 2008. All rights reserved. Confidential and proprietary. 17
  • 18. Additional Experian QAS Tools De-duplication tool  Allows you to merge & purge multiple files of data  Gives you complete flexibility in setting match rules and limits  Provides fully customizable reporting Real-time email verification  Instantly matches email addresses to known dead domain names and common typographical errors in email address submissions. National Change of Address Real-time verification for externally facing websites  Ensures addresses that users provide are correct and verified, at the point of entry, from your website… with no training involved © Experian Limited 2008. All rights reserved. Confidential and proprietary. 18
  • 19. Summary Reduce returned mail and associated rework/costs Improve staff productivity Enhance mailing performance and department results © Experian Limited 2008. All rights reserved. Confidential and proprietary. 19
  • 20. Please visit www.qas.com for more information. © Experian Limited 2008. All rights reserved. Confidential and proprietary. 20

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