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The Mobile Lifecycle: Tactics for incorporating mobile into your marketing mix

by on Aug 10, 2012

  • 629 views

At least 41 million Americans now use cell phones for shopping-related ...

At least 41 million Americans now use cell phones for shopping-related
activities. What should you be doing to optimize your mobile
communications in order to make their experience seamless? This session
will cover various aspects of mobile web, acquisition, engagement,
commerce and transactional messaging. We will also showcase our
favorite programs from companies doing it right. You will walk away with
new ideas and actionable strategies to get your mobile strategy moving
forward.

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The Mobile Lifecycle: Tactics for incorporating mobile into your marketing mix The Mobile Lifecycle: Tactics for incorporating mobile into your marketing mix Presentation Transcript