Now it’s time to introduce our presentersToday, theywill be going over the following topics.
According to NRF’s 2012 Back-to-School spending survey conducted by BIGinsight, the average person with children in grades K-12 will spend $688.62 on their children, up from $603.63 last year. Total spending is expected to reach $30.3 billion.*Combined K-12 and college spending will reach $83.8 billion**, serving as the second biggest consumer spending event for retailers behind the winter holidays.
My children have a significant impact on the brands I choose (83%)I like to provide my children with the things I didn’t have as a child (39%)I don’t like it when my children ask for non-essential purchases (66%)I often indulge my children with little extras (47%)I find it hard to resist my children’s requests for non-essential purchases (49%)I am more likely to purchase products I see used or recommended by friends on social sharing & networking websites (53%)Because of a coupon, I’d be drawn to a store I normally don’t shop at (24%)I enjoy shopping with their children (53%)I really enjoy clothes shopping (51%)
Journeymen 27%Apprentices 23%Wizards under-index at 83Novices under-index at 75
Nearly 64% access social networks at least once per day & smartphones are the most common device used