The 2013 Digital Marketer: Life is the channel
 

The 2013 Digital Marketer: Life is the channel

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Did you know that 48 percent of adults ages 18-24 say that a conversation via text message is just as meaningful as a phone call? This presentation dives into a myriad of insights and trends that are ...

Did you know that 48 percent of adults ages 18-24 say that a conversation via text message is just as meaningful as a phone call? This presentation dives into a myriad of insights and trends that are important to digital marketers. It covers:
• Consumer confidence levels and what this means for brands
• Evolution of cross-channel marketing
• The 'always on' consumer
• Insights across channels including email, mobile, social and display

View the recording and download The 2013 Digital Marketer Report here: http://www.experian.com/marketing-services/2013-digital-marketer-report.html?WT.srch=EMS_SlideShare

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The 2013 Digital Marketer: Life is the channel The 2013 Digital Marketer: Life is the channel Presentation Transcript

  • The 2013 Digital Marketer Life is the Channel Pamela Robertson, Senior Director of Marketing Bill Tancer, Head of Global Research©2012 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian. Experian Public.
  • Introducing our speaker  Bill Tancer, our resident data expert ► Best selling author of Click: What Millions of People do Online and Why it Matters ______________________________ Talk track:  Digital consumer and economic confidence  Evolution of cross-channel marketing  The ‘always on’ consumer  Life is the channel©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. #BeDigital 2
  • The 2013 Digital Marketer: Life is the Channel During a typical week, what percentage of adults watch video on a television set? 96%©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. #BeDigital 3 View slide
  • The 2013 Digital Marketer: Life is the ChannelWhat percentages of adults ages 18-24 say that a conversation via text message isjust as meaningful as a telephone call?©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. #BeDigital 4 View slide
  • Life is the channel Economic  • Consumer confidence up, consumer spend down,  Environment where is the economy headed? Cross‐channel  • Have we reached cross‐channel optimization or is  Optimization it just lip service?  Always on  • How the “always on” consumer is changing the  Consumer online landscape? Predictions • Where are we headed?©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. #BeDigital 5
  • Experian Consumer Expectation Index Adult population vs. online purchasers10510095908580 Adults Purchased Online Past 12 Months75 J F M A M J J A S O N D J F M A M J J A S O N D J 2011 2012 2013©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. #BeDigital 6
  • Moving towards channel integration©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. #BeDigital 7
  • The Marketing Sophistication CurveSM “The empowerment of consumers and the advent of the cross- channel marketing platform are creating a massive shift in how marketers think about both data management and campaign strategy.”©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. #BeDigital 8
  • Deal shopping – leaving money on the table? 56% of respondents agree with the statement “I shop around a lot to take advantage of specials and bargains” Certain segments are 45% more likely to engage in deal shopping than the population as a whole.©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. #BeDigital 9
  • Integration – social and email “Email and social media are two channels that complement each other nicely. Email is a smart way to build a social media fan base, and fans are a vibrant segment for targeted email campaigns and offers.”©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. #BeDigital 10
  • Engagement and Pinterest “Pin it” mailings are generating open rates that are 11 percent higher than other mailings and unique click rates that are almost 25 percent higher.©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. #BeDigital 11
  • Texting – just as meaningful as conversation “48 percent of adults ages 18 to 24 say that a conversation via text message is just as meaningful as a telephone call.”©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. #BeDigital 12
  • Mobile shopping – smartphone versus tablet As the line blurs between smartphones and tablets, expect to see convergence in online shopping behaviors.©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. #BeDigital 13
  • Social media – becoming ubiquitous “Today, more than nine in 10 online adults (91 percent) say they access social media at least once a month and among young adults, social media use is virtually universal, with 99 percent of 18- to 24-year-olds using social media.”©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. #BeDigital 14
  • The social follow – discounts and coupons “60 percent of those who followed a company or a group on a social network cited the potential for discounts or coupons as the reason.”©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. #BeDigital 15
  • Life is the channel – in summary Economic  • Economic uncertainty continues, arming ourselves with actionable data maximizes our Environment ability to attract and retain customers Cross‐channel  • The goal is cross-channel optimization, to get there you have to start with understanding the Optimization consumer Always on  • The line between phone, tablet and will continue to blur, we will have to assume that our Consumer customers and prospects are always on©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. #BeDigital 16
  • Questions? Join our upcoming Digital Attend our TweetChat Marketer Webinar Series: April 11, 1:00 PM EST Cross-channel campaign management Follow these simple steps: • Go to TweetChat.com May 9, 1:00 PM EST • Use the hashtag #BeDigital Consumer Insights • Log into your Twitter account • Participate in the conversation©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. #BeDigital 17