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The 2012 Digital Marketer: Powerful insight for today’s digital savvy marketer
 

The 2012 Digital Marketer: Powerful insight for today’s digital savvy marketer

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This webinar explores the latest digital trends and consumer insight from Experian Marketing Services to help you market forward to customers in 2012 and beyond. ...

This webinar explores the latest digital trends and consumer insight from Experian Marketing Services to help you market forward to customers in 2012 and beyond.

To watch the playback of the full webinar, use this link: http://go.experian.com/forms/experian-digital-marketer-2012-webinar

It includes commentary from data experts Bill Tancer, best-selling author of Click: What Millions of People do Online and Why it Matters, and John Fetto.

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    The 2012 Digital Marketer: Powerful insight for today’s digital savvy marketer The 2012 Digital Marketer: Powerful insight for today’s digital savvy marketer Presentation Transcript

    • Let’s get digital!Join us for a TweetChat We asked, you answered:after the webinar! “What is your biggest marketingOur data experts will host a challenge?”TweetChat to answer yourpressing questions! Consumer data 21.37%Follow these simple steps: Consumer, mobile, social research 19.27%Go to http://www.TweetChat.com Email, social, mobile marketing 18.84%Use the hashtag #EMS2012Log into your twitter account Online audience targeting 13.38%Participate in the conversation Online consumer intelligence 12.31% Cross-channel data management 8.28% Facebook advertising 3.71% Contact data quality 2.85% 0% 5% 10% 15% 20% 25% © 2012 Experian Information Solutions, Inc. All rights reserved. 1
    • The 2012 Digital MarketerPowerful insight for today’s digital-savvy marketerAshley Johnston, VP of MarketingBill Tancer, Head of Global ResearchJohn Fetto, Senior Marketing Manager, Experian Simmons© 2012 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian.
    • Introducing our speakers Bill Tancer, Head of Global Research ► Best selling author of Click: What Millions of People do Online and Why it Matters John Fetto, Senior Marketing Manager, Experian Simmons______________________________Talk Track: Customer obsession The New American Consumer Email, social, mobile and search The Marketing Sophistication CurveSM © 2012 Experian Information Solutions, Inc. All rights reserved. 3
    • Customer obsession © 2012 Experian Information Solutions, Inc. All rights reserved. 4
    • Customer obsessionCustomers want brands tolisten to them,understand them betterand know them © 2012 Experian Information Solutions, Inc. All rights reserved. 5
    • Moving up theMarketing Sophistication CurveSM © 2012 Experian Information Solutions, Inc. All rights reserved. 6
    • The New American Consumer 28% of marketers cite creating effective targeting profiles as one of their biggest marketing challenges Source: Experian Marketing Services © 2012 Experian Information Solutions, Inc. All rights reserved. 7
    • Married couples delay having children 1 out of 12 first births are to woman age 35+* Spotlight segment: Fast Track Couples *Source: National Center for Health Statistics © 2012 Experian Information Solutions, Inc. All rights reserved. 8
    • Three generations, one roof Households that contain adults and children from multiple generations Spotlight segment: Sports Utility Families © 2012 Experian Information Solutions, Inc. All rights reserved. 9
    • Marketing across channels © 2012 Experian Information Solutions, Inc. All rights reserved. 10
    • Email Four major ways to segment data ► Email behaviors ► Transactions ► Web analytics ► Social media information “Friends and Family” campaigns have ► Double the referral rate ► Avg. of 2-3x higher revenue per email ► Higher opens, clicks and transactions Source: Experian CheetahMail © 2012 Experian Information Solutions, Inc. All rights reserved. 11
    • Social  91% of online adults are using social media regularly. More than 50% use Facebook regularly  Use of social networks have become ubiquitous but demographics are constantly shifting Source: Experian Hitwise © 2012 Experian Information Solutions, Inc. All rights reserved. 12
    • Social Downstream industries visited after Social Networking and Forums – month of December 2011  8.43% of traffic leaving social networks went to retail sites, this is up from 7% last year and 6.5% in 2010 Source: Experian Hitwise © 2012 Experian Information Solutions, Inc. All rights reserved. 13
    • Pinterest Unique visits to Pinterest.com (U.S.)  Pinterest is the 3rd most popular social network behind Facebook and Twitter Source: Experian Hitwise © 2012 Experian Information Solutions, Inc. All rights reserved. 14
    • Mobile  232 million Americans ages 6+ count themselves among the ranks of mobile Americans today, up from 178,000 in 2007  At least 41 million Americans use their cell phones for shopping- related activities Source: Experian Simmons © 2012 Experian Information Solutions, Inc. All rights reserved. 15
    • Peak Week retrospective Daily visits to Top 500 Retail Websites 2011 Cyber Monday claimed the prize as the busiest shopping day of the year, growing from 138 million visits to 177 million visits to the Retail 500 index, a 29% increase over 2010 Source: Experian Hitwise © 2012 Experian Information Solutions, Inc. All rights reserved. 16
    • Jos. A. Bank Case Study © 2012 Experian Information Solutions, Inc. All rights reserved. 17
    • Conclusion Customer obsession is the key to standing-out in a crowded field Embrace heterogeneous segments versus a homogenous average Understand that usage and demographics are constantly shifting Strive to move up the marketing sophistication curve from simple channel execution to multi-channel optimization © 2012 Experian Information Solutions, Inc. All rights reserved. 18
    • Questions?Join us for a TweetChat after the webinar!Our data experts will host a TweetChat to answer your pressing questions!Follow these simple steps:Go to http://www.TweetChat.comUse the hashtag #EMS2012Log into your twitter accountParticipate in the conversationDownload The 2012 Digital Marketer:Benchmark and Trend Report atExperian.com/DigitalMarketer2012 © 2012 Experian Information Solutions, Inc. All rights reserved. 19