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Digital marketing insights, stats and trends

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Twenty stats and trends on digital marketing, consumer insights, cross-channel marketing and data quality from Experian Marketing Services' 2013 Digital Marketer Report. Download the full report here: …

Twenty stats and trends on digital marketing, consumer insights, cross-channel marketing and data quality from Experian Marketing Services' 2013 Digital Marketer Report. Download the full report here: http://ex.pn/emsdm

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  • 1. Source: The 2013 Digital Marketer Reportex.pn/emsdmMillennials spend 14% more time engaged with their mobile devices than their generational peers.
  • 2. Source: The 2013 Digital Marketer Reportex.pn/emsdmThe Hispanic population is the largest racial/ethnic minority group in the United States. 
  • 3. Source: The 2013 Digital Marketer Reportex.pn/emsdmBaby boomers account for more than 75% of America’s net worth. 
  • 4. Source: The 2013 Digital Marketer Reportex.pn/emsdm59% of adults say they email from at least two different devices during a seven‐day period. 
  • 5. Source: The 2013 Digital Marketer Reportex.pn/emsdmAdults under age 35 spend 44% more time using their mobile phones than the average mobile phone user. 
  • 6. Source: The 2013 Digital Marketer Reportex.pn/emsdmPersonalized promotional emails have 29% higher unique open rates and 41% higher unique click rates than non‐personalized mailings. 
  • 7. Source: The 2013 Digital Marketer Reportex.pn/emsdmThe highest percentage of emails are opened on mobile devices. 
  • 8. Source: The 2013 Digital Marketer Reportex.pn/emsdm22% percent of children ages 6 to 11 own a mobile phone.
  • 9. Source: The 2013 Digital Marketer Reportex.pn/emsdmFacebook has been ranked the top search term for the fourth year in a row.
  • 10. Source: The 2013 Digital Marketer Reportex.pn/emsdm34% of the adult U.S. population has been a “brand loyalist.” 
  • 11. Source: The 2013 Digital Marketer Reportex.pn/emsdm“Thank‐you for your purchase” emails can result in 6.5 times higher revenue when mailed in addition to order confirmations.
  • 12. Source: The 2013 Digital Marketer Reportex.pn/emsdm48% of adults ages 18 to 24 say that a conversation via text message is just as meaningful as a phone call. 
  • 13. Source: The 2013 Digital Marketer Reportex.pn/emsdm40% of tablet owners shop from their tablets vs. 8% of smartphone owners.
  • 14. Source: The 2013 Digital Marketer Reportex.pn/emsdmLocation‐based messages about nearby businesses are deemed useful by 40% of mobile phone owners. 
  • 15. Source: The 2013 Digital Marketer Reportex.pn/emsdm36% of U.S. organizations interact with customers within five or more channels.
  • 16. Source: The 2013 Digital Marketer Reportex.pn/emsdmEmails using subject line terms “Pinterest” and “Pin it” generate 11% higher open rates than standard emails.
  • 17. Source: The 2013 Digital Marketer Reportex.pn/emsdm20% of online adults engage in social media check‐in activities at least once a month. 
  • 18. Source: The 2013 Digital Marketer Reportex.pn/emsdmThe number one reason adults on social networking sites become a fan, a friend or a follower is to get a discount.
  • 19. Source: The 2013 Digital Marketer Reportex.pn/emsdmFacebook drives more than 90% of the revenue generated from social sharing.
  • 20. Source: The 2013 Digital Marketer Reportex.pn/emsdm20% of marketers say their teams are broken out by channel and 47% are only somewhat integrated.