Infographic: Are you empowering meaningful connections with customers?

Infographic: Are you empowering meaningful connections with customers?

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A marketer’s analysis should start not with a technology or channel, but with a new obsession, a ...

A marketer’s analysis should start not with a technology or channel, but with a new obsession, a
deeper understanding of the customer and how they live and consume information in this digital world. The 2012 Digital Marketer report provides a fresh perspective on empowering meaningful connections with
customers, download the full report here: Experian.com/DigitalMarketer2012

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Infographic: Are you empowering meaningful connections with customers? Infographic: Are you empowering meaningful connections with customers? Infographic Transcript

  • A R E Y O U E M P O W E R I N G MEANINGFUL CONNECTIONS WITH CUSTOMERS? The 2012 Digital Marketer report provides a fresh perspective on empowering meaningful connections with customers. A marketer’s analysis should start not with a technology or channel, but with a new obsession, a deeper understanding of the customer and how they live and consume information in this digital world. Never forget that the customer is at the center of the marketing universe. T HE NEW AMERICAN CO NS U ME R BOOMERS and BOOMERANGS An increasing percentage of college graduates and young adults are returning home to live with their parents. 85 % 3.3x Average household income slightly under 1.7x of the parents are between the ages of 51 and 65 more likely than U.S. households to have 5 or more living at home $100k more likely to have earned a graduate level degree SPORTS UTILITY FAMILIES Households that contain adults and children from multiple generations are a mega-trend. 59 % 80 % 4.1x Likely to contain 2 incomes with a house- hold income of $105k have 4 or more have children more likely to persons living in under age 18 be caring for the household teenaged children JET SET URBANITES In-town sophisticates are pursuing high-rise living and fashionable lifestyles in urban neighborhoods. 9.2x more likely to have a household income of at least 1/2 Nearly 1.9x more likely to say they HIGH propensity to attend $250k will “spend whatever I concerts, live theater, have a graduate have to to make myself dance performances degree look younger” and visit museums Once marketers have an understanding of who the customer is, integrating that data across channels is the next step. This empowers meaningful connections with customers by actively engaging them in conversations while delivering relevant experiences. EMAIL SUBJECT LINES LOYALTY EMAILS Including the word Subject lines with Emails targeted to current “exclusive” “top 10” or “top 5” loyalty program members have: 40% higher open rates in the subject line have unique open rates that are boosts unique open rates by 13% higher than promotional 22% higher click rates14% in promotional mailings. emails without those phrases. 29% higher transaction rates 15.9% 14% 16.1% 14.3% with without with without 11% higher revenue per email 80 % of emailmarketers will trythe same content to all subscribers. In 2012, marketers send to change this and segment more. SOCIAL SOCIAL MEDIA USAGE BY AGE 18-24 25-34 35-44 45-54 55-64 65+ All Adults 2011 97% 95% 92% 90% 87% 80% 91% More than 50 % of online adults use Facebook regularly. 91 % of online adults are using social media regularly. is the third most popular U.S. social networking site behind Facebook and Twitter, with traffic up nearly 50% in February 2012 compared to January 2012. MOBILE MOBILE ACTIVITIES DONE IN THE LAST 30 DAYS Cell (any) Smartphone Cell (any) Smartphone owners owners owners owners Downloaded an app 15% 23% Listened to music/audio 25% 39% Downloaded music 15% 25% Played games 31% 45% Accessed GPS 20% 34% Took videos 32% 42% Maintained calendar 23% 32% Accessed the internet 34% 54% Downloaded ringtones 23% 33% Took photos 72% 79% MOBILE SHOPPING ACTIVITIES DONE IN THE LAST 30 DAYS Cell (any) Smartphone 232 Million owners owners Shopped 6% 11% Scanned barcodes/optical codes 7% 11% Americans ages six and Researched products/compared prices 14% 20% older count themselves among the ranks of mobile Sent text message to a business 16% 23% or organization for information Americans today, up from 178,000 in 2007. 25 6-11 % of year olds own a cell phone. SEARCH 13 % GROWTH of single-word searches in 2011 as terms like “face” “you” and made the top 50 searches. 2011 For the third consecutive year, Cyber Monday Facebook claimed the prize as the busiest shopping day of the year, was the top searched term in the U.S., growing from 138 million visits to 177 million visits to accounting for 3.10% of all searches, the Retail 500 index, a 29% increase over 2010. a 46% increase from 2010. ONLINE ADVERTISING PAID SEARCH AND BANNER ADS will garner nearly 73 % of all U.S. online ad spending in 2012. U.S. spending on online Internet advertising will increase from $39.5 Billion in 2012 to $62 Billion in 2016. For more information, visit Experian.com/DigitalMarketer2012Experian Marketing Services delivers best-in-breed customer data and insight, digital SOURCE: SEARCHmarketing technologies and data management services into multiple regions around the Experian Hitwiseglobe. By helping marketers more effectively target and engage their best customers with ONLINE ADVERTISINGmeaningful communications across both traditional and digital media, Experian Marketing eMarketer Jan 2012 eMarketer Feb 2012Services enables organizations to encourage brand advocacy while creating measurable return US Digital Ad Spending:on marketing investment. For more information, please visit experian.com/marketingservices. Key Trends for 2012© 2012 Experian Information Solutions, Inc. All rights reserved.Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.Other product and company names mentioned herein are the property of their respective owners.