The 2014 Digital Marketer Webinar
 

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The 2014 Digital Marketer Webinar

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Experian Marketing Services' data guru Bill Tancer provides insight into the ever-evolving marketing landscape while highlighting key data points, benchmarks and trends from The 2014 Digital Marketer: ...

Experian Marketing Services' data guru Bill Tancer provides insight into the ever-evolving marketing landscape while highlighting key data points, benchmarks and trends from The 2014 Digital Marketer: Benchmark and Trend Report.
Watch the webinar playback: http://ex.pn/dmw14s
Download the 2014 Digital Marketer Report: http://ex.pn/dm14s

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  • Before we begin, I want to encourage everyone to ask questions throughout the webinar. You can either ask them in the Q&A box on your Go2Webinar screen or tweet them using our handle @ExperianMKT and the hasthtag #digitalmarketer. We’ll have someone monitoring the twittersphere throughout the webinar. If you haven’t already, please use this link on your screen: http://ex.pn/the2014dm to view The 2014 Digital Marketer Report.
  • While you’re tweeting, we encourage you to visit or bookmark our blog and other social sites. We update them daily with new insights, so don’t miss out on learning about our upcoming webinars, thought leadership, events and more!
  • Now let’s go ahead and introduce today’s presenter. Bill Tancer is our resident data expert, and he is a huge help in bringing the Digital Marketer to life each year. Fun fact: Bill Tancer just wrote his second book (will be released later this year) titled Everyone’s a Critic – Winning Customers in a Review-Driven World. He also wrote best-selling book: Click: What Millions of People do Online and Why it Matters. I encourage you to check out those books.During the webinar, Bill will be going over the following topics:Marketers’ plans and challenges for 2014Mobile tipping pointAge of social mediaConclusionNowI’ll let Bill take it away…
  • A recent EMS study found that organizations globally are collecting customer information through an average of 4 different channels, with the most popular being the organization’s website. 93% of the organizations in that study think data is essential to their marketing success. Unfortunately, the majority suspect their contact data is inaccurate in some way – on average organizations believe 22% of their data is wrong – up 5% from just a year ago. This level of inaccuracy directly relates to the way businesses manage their data. While the majority of organizations have some strategy around data quality, only 30% manage their data quality centrally, through a single director. That means two thirds of companies lack a coherent, centralized approach. Most companies manage data quality by individual department.
  • Before we dive into the second half of today’s webinar, we have a trivia question for you. What percentage of marketers reported that they plan to run cross-channel marketing campaigns in 2014? Please type your answer in the Q&A box.While we’re waiting, we can answer a few questions.Now let’s reveal the answer.
  • This concludes today’s Digital Marketer presentation. We have a few minutes now for webinar questions. Please type them into the Q&A box on your Go2Webinar screen now. As a reminder, we will be sending a link to today’s webinar deck and recording tomorrow afternoon. While we wait for the questions to come in, we want to remind you about some upcoming webinars we have planned for you. In April, we will be hosting a holiday planning webinar & in May we will be hosting a back-to-school webinar chalk full of insights to help you better prepare for the upcoming seasons.Now let’s answer your questions![After questions]We will be closing the Q&A section now. If you have other questions after the webinar is over, please email them to Amanda Brief at amanda.brief@experian.com.Thank you again for attending today’s employee webinar. I also want to extend a thank you to Bill Tancer for presenting. Have a great day everyone!

The 2014 Digital Marketer Webinar Presentation Transcript

  • 1. ©2014 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian. Experian Public. 2014 Digital Marketer Bill Tancer, GM Global Research
  • 2. 2©2014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 2#DigitalMarketer #DigitalMarketer Continue the conversation Follow us at @ExperianMkt Check out the 2014 Digital Marketer Report! http://ex.pn/the2014dm
  • 3. 3©2014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 3#DigitalMarketer Connect with Experian Marketing Services ex.pn/mktfwd ex.pn/emsgp ex.pn/linkdin ex.pn/emsptex.pn/emsfb ex.pn/emsyt
  • 4. 4©2014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 4#DigitalMarketer Bill Tancer, our resident data expert ► Resident data expert ► Author of Click: What Millions of People do Online and Why it Matters and Everyone’s a Critic – Winning Customers in a Review-Driven World Agenda: ► Marketers’ plans and challenges for 2014 ► Mobile tipping point ► Age of social media ► Conclusion Introducing today’s presenter GM of Global Research Experian Marketing Service @billtancer
  • 5. 5©2014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 5#DigitalMarketer Experian Marketing Services: Marketing as a conversation Strategy, Measurement, Program Management Data and identity resolution Targeting Cross-channel campaign management SegmentationProfiling
  • 6. 6©2014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 6#DigitalMarketer Integrating the channel Marketers have big plans for 2014
  • 7. 7©2014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 7#DigitalMarketer Cross-channel begins from within
  • 8. 8©2014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 8#DigitalMarketer Barriers to integration Eleven reasons
  • 9. 9©2014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 9#DigitalMarketer Role of the channel
  • 10. 10©2014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 10#DigitalMarketer Marketing challenges beyond the channel
  • 11. 11©2014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 11#DigitalMarketer Data quality challenges
  • 12. 12©2014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 12#DigitalMarketer Customer-centric marketing and linkage
  • 13. 13©2014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 13#DigitalMarketer The mobile tipping point “Mobile Sets Record Christmas Day – 48% of all Web Traffic, up 28% from 2012” - IBM “Mobile Sales Reached 26% of all Online Sales on Thanksgiving” – Mobile Commerce Daily “Mobile rules Walmart: Accounted for 53% of Thanksgiving traffic, new mobile customers up 3 times” – VentureBeat
  • 14. 14©2014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 14#DigitalMarketer Personals Quick facts 15% of smartphone owners
  • 15. 15©2014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 15#DigitalMarketer Cross-channel plans In an EMS global study, what percentage of marketers reported that they plan to run cross-channel marketing campaigns in 2014? 80%
  • 16. 16©2014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 16#DigitalMarketer Mobile, email and the mobile-combo
  • 17. 17©2014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 17#DigitalMarketer Mobile-combo and email opens
  • 18. 18©2014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 18#DigitalMarketer Mobile-combo and revenue per open
  • 19. 19©2014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 19#DigitalMarketer Changing attitudes towards mobile advertising
  • 20. 20©2014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 20#DigitalMarketer The age of social media
  • 21. 21©2014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 21#DigitalMarketer Social and email
  • 22. 22©2014 Experian Information Solutions, Inc. All rights reserved. Experian Public. 22#DigitalMarketer Have questions? Type them into the Q&A box on your Go2Webinar screen now. As a reminder, we will be sending a link to the recording and webinar deck tomorrow afternoon. Upcoming webinars: April 24 at 1:00 PM EST 2014 Holiday Planning May 21 at 1:00 PM EST Back-to-School Insights Conclusion