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Email Strategies for the Customer-Centric Marketer

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Email marketing insights form Experian's "2013 Email Market Study." The study examines top email marketing trends, as well as identifies key areas of opportunity and improvement for email marketers. …

Email marketing insights form Experian's "2013 Email Market Study." The study examines top email marketing trends, as well as identifies key areas of opportunity and improvement for email marketers. Download the research: http://bit.ly/email-market-pdf

Published in: Marketing, Technology, Business

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  • 1. Email Strategies for the Customer-Centric Marketer #EmailStudy © 2013 Experian Information Solutions, Inc. All rights reserved.Experian Public.
  • 2. #EmailStudy Liz Gould Head of Strategic Accounts for Cross Channel Marketing © 2013 Experian Information Solutions, Inc. All rights reserved.Experian Public.
  • 3. #EmailStudy © 2013 Experian Information Solutions, Inc. All rights reserved.Experian Public.
  • 4. Growing Trends #EmailStudy 45% of marketers use pop-up windows on their website to collect email addresses. © 2013 Experian Information Solutions, Inc. All rights reserved.Experian Public.
  • 5. Growing Trends #EmailStudy E-receipts achieve higher open rates and revenue per email than bulk promotional mailings. © 2013 Experian Information Solutions, Inc. All rights reserved.Experian Public.
  • 6. Growing Trends #EmailStudy Increasing concern about list health, list hygiene and deliverability. © 2013 Experian Information Solutions, Inc. All rights reserved.Experian Public.
  • 7. Growing Trends © 2013 Experian Information Solutions, Inc. All rights reserved.Experian Public. #EmailStudy
  • 8. Mobile Usage #EmailStudy ● Half of all unique email opens occur on mobile devices. ● The majority of unique clicks (39%) occur on mobile devices ● 24% of brands have done no email optimization for mobile devices, but 24% are planning to © 2013 Experian Information Solutions, Inc. All rights reserved.Experian Public.
  • 9. Mobile Optimization #EmailStudy Make sure your emails are as visually appealing and as user-friendly as possible for mobile devices. ● ● ● ● ● Streamlined navigation Slimmer design Larger copy Mobile app call-outs Larger, tap-friendly calls-to-action © 2013 Experian Information Solutions, Inc. All rights reserved.Experian Public.
  • 10. Mobile Campaigns © 2013 Experian Information Solutions, Inc. All rights reserved.Experian Public. #EmailStudy
  • 11. Email Success #EmailStudy E-receipts: Of all e-receipts, those with up-sell and cross-sell features have the highest click and transaction rates. © 2013 Experian Information Solutions, Inc. All rights reserved.Experian Public.
  • 12. Email Success #EmailStudy Real-time triggering: Second abandon cart reminders garner an average 54% lift compared to just sending one abandon cart message. © 2013 Experian Information Solutions, Inc. All rights reserved.Experian Public.
  • 13. Email Success #EmailStudy Reactivation: Confirmed opt-in mailings have 3.3 times higher click rates than other promotional mailings. © 2013 Experian Information Solutions, Inc. All rights reserved.Experian Public.
  • 14. Room for Improvement #EmailStudy 80% of retail brands collect email addresses through a point of sale system, which has a high potential for error. © 2013 Experian Information Solutions, Inc. All rights reserved.Experian Public.
  • 15. Room for Improvement #EmailStudy 70% of brands are not personalizing emails sent to subscribers. © 2013 Experian Information Solutions, Inc. All rights reserved.Experian Public.
  • 16. #EmailStudy © 2013 Experian Information Solutions, Inc. All rights reserved.Experian Public.