Email continues to reign as one of the most profitable channels for marketers, and one of the leading paths to purchase. But how can marketers effectively leverage email as a connection between other channels to bridge the gap between brands and today’s hyperconnected and empowered customers?
Experian Marketing Services Strategic Account Directors, Liz Gould and Elaine Moneyhon, present 2013’s hottest integrated email trends and cutting-edge tips to increase customer engagement and marketing ROI.
In this presentation, you will learn:
- How customers are engaging with emails across devices
- How marketers are optimizing email messaging for customers’ channel preferences
- Real-life case studies that you can implement today to maximize the reach and success of your email campaigns