2012 Holiday Planning Webinar
 

2012 Holiday Planning Webinar

on

  • 784 views

Tis the season for holiday planning! Data experts Marcus Tewksbury and Bill Tancer take a look back at the successes of last year and unwrap the trends and insights that exist for marketers this ...

Tis the season for holiday planning! Data experts Marcus Tewksbury and Bill Tancer take a look back at the successes of last year and unwrap the trends and insights that exist for marketers this upcoming holiday season.
Watch the full webinar here: http://go.experian.com/forms/register-2012-holiday-planning-webinar

Statistics

Views

Total Views
784
Views on SlideShare
784
Embed Views
0

Actions

Likes
1
Downloads
7
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • We encourage you to tweet questions during the webinar using the hashtag #EMS2012. We will answer your questions during out TweetChat held immediately after the webinar is over.

2012 Holiday Planning Webinar 2012 Holiday Planning Webinar Presentation Transcript

  • 2012 Holiday planningMarcus Tewksbury, VP, Retail VerticalBill Tancer, Head of Global ResearchVisit experian.com/blogs/marketing-forwardfor up-to-date marketing insights©2012 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian. Experian Public.
  • Introducing our speakers  Marcus Tewksbury, our resident retail expert  Bill Tancer, our resident data expert  Best selling author of Click: What Millions of People do Online and Why it Matters ______________________________ Talk track: @tewksbum  Timing the holiday season  The holiday specific buyer  Updated evolution of the buying experience  Specific examples and recommendations to maximize your holiday performance @billtancer Tweet using the hashtag #EMS2012©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. 2 #EMS2012
  • Patterns and predictability Repeating year-over- year patterns equal predictability Do you know what your big holiday days will be in 2012?©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. 3 #EMS2012
  • Identifying key holiday days©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. 4 #EMS2012
  • Daily visits on milestone dates +9% +2% +29% +31% 0%©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. 5 #EMS2012
  • Seasonal inefficiencies Discrepancy between transaction rank and volume of emails sent equals email marketing inefficiencies©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. 6 #EMS2012
  • It’s not just what you say…©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. 7 #EMS2012
  • To be relevant you must be personalized and dynamic©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. 8 #EMS2012
  • The story lies in the clues…©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. 9 #EMS2012
  • Text-to-join 1©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. 10 #EMS2012
  • Loyalty programs 2©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. 11 #EMS2012
  • Retail address capture 3 1 2 4 3©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. 12 #EMS2012
  • Targeting the holiday toy buyer©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. 13 #EMS2012
  • J34 – Aging in Place Grandparents and holiday toy shoppers©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. 14 #EMS2012
  • Evolving in-store experiences©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. 15 #EMS2012
  • In-store ratings and comments 1©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. 16 #EMS2012
  • Scan to share 2©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. 17 #EMS2012
  • Bring Facebook into the store 3©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. 18 #EMS2012
  • Isolating traffic sources©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. 19 #EMS2012
  • Checking in on Pinterest©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. 20 #EMS2012
  • Retail sites with the most Pinterest traffic©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. 21 #EMS2012
  • Summary  Repeating patterns = predictability  Be personalized and dynamic to remain relevant  Engage through loyalty and text-to-join, leverage through retail data capture  Understand the specific patterns of holiday buyers  Evolve in-store experiences through social integration  Online data as a source for what’s hot for the 2012 holidays©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. 22 #EMS2012
  • Questions? Join us for a TweetChat directly following this webinar Follow these simple steps: Go to http://www.TweetChat.com Use the hashtag #EMS2012 Log into your twitter account Participate in the conversation Visit experian.com/blogs/marketing-forward for up-to-date marketing insights©2012 Experian Information Solutions, Inc. All rights reserved. Experian Public. 23 #EMS2012
  • © 2012 Experian Information Solutions, Inc. All rights reserved.