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Expanding data and the need to identify and act on the value of greater customer information have significantly affected customer decisioning. Cross-selling, exposure management, risk-based pricing and relevancy scoring can all be refined with the power of greater customer information — and new revenue streams can be created.
However, effectively harnessing this information requires an integrated approach to data, customer and analytics processes.
This session will provide Experian’s point of view on the direction many of our key accounts are looking to in next-generation decisioning.