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Expereal
   A Brief Introduction
   November 8, 2012
Introduction
Who

What

Why

How

Feedback
Who
Founded by Jonathan Cohen, NY-based strategist

Experience in consumer research & analysis

Lover of music, design & books on human thinking
Jonathan
  Cohen
What
Expereal is an iPhone app for rating, analyzing,
sharing & comparing your life

2nd free version (1.6) to test & get user feedback
Why
Inspired by Kahneman’s “Thinking, Fast & Slow”

Experiencing & remembering selves

Self-understanding & connections to others
Daniel
Kahneman




*To be clear, Expereal is NOT
endorsed, supported, owned or
controlled by Kahneman.
Is there a connection
between the reflective self
& our connected selves?
Does capturing and reviewing
such data lead to improved
decision making and life, and how
can we know that this process is
contributing to that improvement
(vs. other factors?)
Are more people (beyond QS)
willing to actively measure their
lives on an ongoing basis, even if
there is clear benefit to doing so?
How
1. Login with Facebook
-Requires Facebook account

-Won’t auto-post to Timeline

-If you use Places Picker or Friend
Finder, FB might attribute that to your
profile, but will not post to timeline

-Facebook does not see ratings or
descriptions unless you post to
Timeline (not a default setting)
2. Terms & Conditions
-Please read them, really!

-Also available at Expereal.com

-Warning: App has social components,
but doesn’t auto-share to your
Facebook timeline

-DON’T use as therapist/medicine
replacement. Please!
3. Capture
-Rate life in the moment

-1 through 10 scale: 10 being the best/
highest, 1 being the lowest/worst

-What is captured: Day, Date, Time,
Rating and longitude/latitude if geo-
location is enabled

-Opportunity to add details on next
screen (Optional)
Swipe or Tap Rating   Tap to make arc reappear   Press Submit to enter
4. Capture Details
-Precise instructions follow on next pages
4a. Location
-Find places near me uses Facebook
Places Picker: does not publish to
Facebook, but might be captured in
Facebook database

-Enter manually is an open field:
typewriter pops up
4b. Tag
-Tag can be a word, phrase, sentence
or paragraph

-Unlimited number of descriptions

-After clicking ‘Done’, a new line will
appear. Tapping on the line will allow
you to enter an additional description

-This process repeats for as many
“tags” as you’d like to enter
4c. People Tags
-Use Facebook Friends finder: likely
that Facebook tracks this, but does
NOT auto-publish to News Feed

-Search contacts uses iPhone address
book (does NOT upload contacts to
Expereal servers)

-Enter manually: open field with
keyboard
4d. Facebook / Photo
-Share on Facebook: Means that
Facebook will see your rating and tags
(if you don’t want this, don’t share to
Facebook!)

-Choose/Take Photo: Photo is NOT
saved to camera roll (if this is
important, take the photo using the
camera outside the app and then
‘Choose Photo’ to upload)

-Press Done to save
5. Menu
-Always accessible at top left

-Please follow on Twitter for updates,
tips and help
Calendar icon at top
                                     right switches to
                                     Visualize Month



6. Visualize Week
                                     Numbers at top of
You (in colors), Friends (in light   screen are weekly
gray) and All (in dark gray)         averages, starting with
                                     most recent Sunday
Your daily highs and lows are
represented by the colored
vertical lines
                                     Each day is
                                     touchable to see
                                     your ratings and
                                     tags for that day
7. Visualize Month
-Month view by day

-You on left (color), All on right (b&w)

-Swipe to view past months

-Each day is touchable to see ratings
and tags for that day
8. Visualize (Day)
-By tapping on individual day in
Visualize Week or Month view, you can
view all individual ratings and
associated locations, tags, people and
pictures
9. Notifications
-Default 5 times daily

-Can be turned off (“Never”)

-Next version: greater flexibility
10. Profile (top)
-Average ratings for Past Day (24
hours), Past 7 Days & Past 30 Days

-You, Facebook friends (anonymous)
and All (anonymous everyone using
app)

-Computed every 10 minutes

-Top 10 tags for everyone, computed
every 12 hours
10. Profile (bottom)
-Average ratings for Past Day (24
hours), Past 7 Days & Past 30 Days

-You, Facebook friends (anonymous)
and All (anonymous everyone using
app)

-Computed every 10 minutes

-Top 10 tags for everyone, computed
every 12 hours

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Expereal iPhone App - How To

  • 1. Expereal A Brief Introduction November 8, 2012
  • 3. Who
  • 4. Founded by Jonathan Cohen, NY-based strategist Experience in consumer research & analysis Lover of music, design & books on human thinking
  • 7. Expereal is an iPhone app for rating, analyzing, sharing & comparing your life 2nd free version (1.6) to test & get user feedback
  • 8. Why
  • 9. Inspired by Kahneman’s “Thinking, Fast & Slow” Experiencing & remembering selves Self-understanding & connections to others
  • 10. Daniel Kahneman *To be clear, Expereal is NOT endorsed, supported, owned or controlled by Kahneman.
  • 11. Is there a connection between the reflective self & our connected selves?
  • 12. Does capturing and reviewing such data lead to improved decision making and life, and how can we know that this process is contributing to that improvement (vs. other factors?)
  • 13. Are more people (beyond QS) willing to actively measure their lives on an ongoing basis, even if there is clear benefit to doing so?
  • 14. How
  • 15. 1. Login with Facebook -Requires Facebook account -Won’t auto-post to Timeline -If you use Places Picker or Friend Finder, FB might attribute that to your profile, but will not post to timeline -Facebook does not see ratings or descriptions unless you post to Timeline (not a default setting)
  • 16. 2. Terms & Conditions -Please read them, really! -Also available at Expereal.com -Warning: App has social components, but doesn’t auto-share to your Facebook timeline -DON’T use as therapist/medicine replacement. Please!
  • 17. 3. Capture -Rate life in the moment -1 through 10 scale: 10 being the best/ highest, 1 being the lowest/worst -What is captured: Day, Date, Time, Rating and longitude/latitude if geo- location is enabled -Opportunity to add details on next screen (Optional)
  • 18. Swipe or Tap Rating Tap to make arc reappear Press Submit to enter
  • 19. 4. Capture Details -Precise instructions follow on next pages
  • 20. 4a. Location -Find places near me uses Facebook Places Picker: does not publish to Facebook, but might be captured in Facebook database -Enter manually is an open field: typewriter pops up
  • 21. 4b. Tag -Tag can be a word, phrase, sentence or paragraph -Unlimited number of descriptions -After clicking ‘Done’, a new line will appear. Tapping on the line will allow you to enter an additional description -This process repeats for as many “tags” as you’d like to enter
  • 22. 4c. People Tags -Use Facebook Friends finder: likely that Facebook tracks this, but does NOT auto-publish to News Feed -Search contacts uses iPhone address book (does NOT upload contacts to Expereal servers) -Enter manually: open field with keyboard
  • 23. 4d. Facebook / Photo -Share on Facebook: Means that Facebook will see your rating and tags (if you don’t want this, don’t share to Facebook!) -Choose/Take Photo: Photo is NOT saved to camera roll (if this is important, take the photo using the camera outside the app and then ‘Choose Photo’ to upload) -Press Done to save
  • 24. 5. Menu -Always accessible at top left -Please follow on Twitter for updates, tips and help
  • 25. Calendar icon at top right switches to Visualize Month 6. Visualize Week Numbers at top of You (in colors), Friends (in light screen are weekly gray) and All (in dark gray) averages, starting with most recent Sunday Your daily highs and lows are represented by the colored vertical lines Each day is touchable to see your ratings and tags for that day
  • 26. 7. Visualize Month -Month view by day -You on left (color), All on right (b&w) -Swipe to view past months -Each day is touchable to see ratings and tags for that day
  • 27. 8. Visualize (Day) -By tapping on individual day in Visualize Week or Month view, you can view all individual ratings and associated locations, tags, people and pictures
  • 28. 9. Notifications -Default 5 times daily -Can be turned off (“Never”) -Next version: greater flexibility
  • 29. 10. Profile (top) -Average ratings for Past Day (24 hours), Past 7 Days & Past 30 Days -You, Facebook friends (anonymous) and All (anonymous everyone using app) -Computed every 10 minutes -Top 10 tags for everyone, computed every 12 hours
  • 30. 10. Profile (bottom) -Average ratings for Past Day (24 hours), Past 7 Days & Past 30 Days -You, Facebook friends (anonymous) and All (anonymous everyone using app) -Computed every 10 minutes -Top 10 tags for everyone, computed every 12 hours