EAN Partner Summit 2011: EAN - The Road Ahead

EAN: The Road AheadBenoit Jolin, VP Product & Marketing7th December, 2011

A growing (andchanging) market 1

AOnlineand growing market large Travel Sales Growing Steadily $256B Online Travel Sales 2011 31% +11% % Online Travel Sales 2011 Online Travel Growth projected 2012

An Ever-ChangingMarket85% will plan one or more trips online in 201245% have relied on reviews to decideFacebook has 800M active users61% considering planning trip on mobile 3

Focus: MaximizingPartner Revenue

Superior Inventory 5

Global Coverageproviding your customers withtraveller preferred hotels 144k hotels

Quality TrumpsVolume

but great hotels are only partof the story… 8

…cracking traveler intent is thetricky part

Who they are mattersParis – International Shoppers Paris – Domestic Shoppers

Where they go mattersSydney bookings concentrated Puerto Vallarta has multiple densityaround a center point pockets

When UnderstoodBookings Soar +180% lift +41% lift

Sustaining Relevancy

Matching TravelerIntent Feeds Traffic acquisition campaigns Purchase Path (SEM, Email, Offline, etc.) Deal Pagestraveler profile Campaign Library

Staying RelevantThrough Checkout “Florida Golf Hotels” Florida golf Florida golf CX campaign deal page “Luxury City Break” Luxury hotel Luxury hotel CX campaign deal page “Family Travel” Family Family Travel CX campaign hotel page

Helping You WithCustomizedMerchandizing

The RightPurchase Path(s)

Flexibility andChoice 1 2 Book Build just a Hotel a package 3 4 Add a Hotel Add a Hotel before checkout after checkout

Investing in Speed

DramaticallyFaster 200 EAN API v3 #Hotels 0 5 10 Speed of Response (in seconds)

EAN API v3 easier access to deals and rate information much, much faster enhanced filtering, sorting and localization better reporting, true REST API, JSON

What else iskeeping us busy ? 22

Future EnhancementsContent and localizationGeographyRetail InsightsMobileDeals and Urgency

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EAN Partner Summit 2011: EAN - The Road Ahead Presentation Transcript