EAN Partner Summit 2011: 10 ways to improve your merchandising conversion

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EAN Partner Summit 2011: 10 ways to improve your merchandising conversion

  1. 1. 10 ways to improve your merchandisingDecember, 2011
  2. 2. 1. Popular Destinations Give your customers what they want 1
  3. 3. 2. Top 10 ... City Breaks Destinations for 2012 Beaches Movie locations in the world 2
  4. 4. 3. Keep the searchboxat the top left •We read left to right top to bottom •Most traffic go through search form •No need to reinvent the wheel 3
  5. 5. 4. Big images Wish you were here? 4
  6. 6. 5. Know your customers •What is their booking window? •What is the average star rating? •What is their preferred customer rating? •Can I profile my customers? 5
  7. 7. 6. Call to action •Buttons •Arrows •Footer links •‘Click here’ •‘Join now’ •‘Get it now’ 6
  8. 8. 7. Use the promotional text Hotels with a promotional message convert up to 40% better 7
  9. 9. 8. Make it easy to scan prices •Customers don’t have a lot of time •Make it easy to find deals 8
  10. 10. 9. Sign up for newsletters 9
  11. 11. 10. Ask 10

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