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1
Overview – Presented in Shanghai, China on May 24, 2011
Presentation Request / Brief
 Please speak to our audience about a lifetime of living, studying, travelling
and working in some 50 countries around the world –
including your direct experiences living with some of the most intriguing
geographies and societies, such as Tibet, Syria, the Middle East, India, the
Himalayas, China’s “Minority Rim” , post-Soviet Russia, Eastern Europe and so
forth …
 Describe how you perceive the language and communications – bringing a
new power to people in the global community and its role in today’s “Flat
World”
 In your direct participation in this evolving global village, how do you see the
benefit of languages and the way it is redefining: Identify, Society, Networks
and Business?
2
Guest Speaker: France Houdard
International Experience
 4 decades living / studying in Asia; Western, Central, Eastern Europe; North & Central America; Middle East
 Speaks 6 languages -- English, Chinese, Russian, French, German and Spanish
 15+ years of international management consulting and investment transaction experience
 Project work in over 50 countries – Asia; Western, Central, Eastern Europe; North & South America
 First foreigner to be interviewed in the Chinese language for 1 hour on the television program “BossTown”
 Author of the book “Operating in China” published by EIU
Professional Experience
 Managing Director for Exolus, an international management consulting and investment advisory firm
 Formerly CEO for Cushman & Wakefield -- responsible for 1,000 people in 30 cities across Greater China
 12 years with Deloitte & Touche, based in New York City; Moscow, Russia; and Beijing, China -- Corporate
Finance and Management Consulting
Educational Experience
 Yale University, Masters in Business
 University of Florida, BS Electrical Engineering
 University of Leipzig, History and Politics
 Language Programs: University of Costa Rica; Pushkin Institute, Moscow; University of Damascus, Syria
3
View as Video
Click Here
for Alternate Video Hosting
http://v.youku.com/v_playlist/f5913187o1p5.html
Click Here
to Watch Video Version
http://www.exolus.com/speech/EF/
If you experience video streaming problems, you may try the alternate hosting site below:
4
1. Social / Personal Benefits
5
1. Social / Personal Benefits
6
1. Social / Personal Benefits
7
1. Social / Personal Benefits
8
1. Social / Personal Benefits
9
2. Academic / Intellectual Benefits
 95% of Scientific Publication in English
 90% of Internet in English
 International Higher Learning English
 Cognitive Enhancement – Creativity, Critical
Thinking
 Enhancement of Primary Language
10
2. Language and Context
11
2. Words without Context
"When three rows,
must be my teacher.
Choosing the good from it,
instead of their bad.“
"Read a trip further,
Yao since he has,
I have lent their support. "
12
2. Words in Context … Language with Meaning
“三人行,必有我师焉。
择其善者而从之,其不善者而改之。”
孔子《论语·述而》
“读万卷书,行万里路,
有耀自他,我得其助。”
宋 . 刘彝《画旨》
13
2. Words in Context … Language with Meaning
“三人行,必有我师焉。
择其善者而从之,其不善者而改之。”
孔子《论语·述而》
“读万卷书,行万里路,
有耀自他,我得其助。”
宋 . 刘彝《画旨》
“When I walk along with others,
They may serve me as my teachers.”
Confucius, “The Analects”
“Read ten thousand books,
Travel ten-thousand miles”
Song Liuli
14
2. Academic / Intellectual Benefits
15
3. Cultural Benefits
 Life without Language
. . . with Language
 Discovery through Travel
 Discovery through Literature
 Discovery through the Arts
 Discovering Others – the World
. . . and Discovering Yourself
16
3. Cultural Benefits
17
3. Cultural Benefits
18
3. Cultural Benefits
19
3. Cultural Benefits
20
3. Cultural Benefits
21
4. Economic Benefits
 English Official Language in 75 Countries
 Career Opportunity Spectrum
 Functional and Management Responsibility
 What is Valued in Business Communication?
 The How … What … When … Where of …
 Speaking
 Writing
 Reading
22
4. Economic Benefits
23
4. Life with Language and Meaning
“三人行,必有我师焉。
择其善者而从之,其不善者而改之。”
孔子《论语·述而》
“读万卷书,行万里路,
有耀自他,我得其助。”
宋 . 刘彝《画旨》
24
Global Expansion Strategy &
Cross-Border Investment Execution
(Greenfield, M&A, Joint Ventures, Outsourcing)
About Exolus: Exolus is a hybrid management consulting and transaction advisory firm. We work with
management teams in the development of their global expansion strategies, across the range of investment
formats: Greenfield, M&A, Joint Ventures and Outsourcing. As well, we deploy against global strategies by
providing program management across all phases of cross-border investment projects, from candidate
searches and evaluation, through investment structuring and negotiations.
The founders of Exolus have spent the past two decades in the global service space and have direct
experience operating in nearly all of the major investment destinations in the world (40+ countries). The team
has served clients of all sizes, both public and private, on projects that ranged in investment size from USD10
million to greater than USD1 billion. We have served clients across all of the following industry segments: Life
Sciences, Manufacturing, Automotive, Technology, Retail, Consumer Business, Real Estate, Public Sector.
Follow Exolus at: www.exolus.com
Need Further Information: info@exolus.com
Want Copies of our Reports: www.exolus.com/en/knowledge/research.html
25

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The New Power of Language in a Flat World

  • 1.
  • 2. 1 Overview – Presented in Shanghai, China on May 24, 2011 Presentation Request / Brief  Please speak to our audience about a lifetime of living, studying, travelling and working in some 50 countries around the world – including your direct experiences living with some of the most intriguing geographies and societies, such as Tibet, Syria, the Middle East, India, the Himalayas, China’s “Minority Rim” , post-Soviet Russia, Eastern Europe and so forth …  Describe how you perceive the language and communications – bringing a new power to people in the global community and its role in today’s “Flat World”  In your direct participation in this evolving global village, how do you see the benefit of languages and the way it is redefining: Identify, Society, Networks and Business?
  • 3. 2 Guest Speaker: France Houdard International Experience  4 decades living / studying in Asia; Western, Central, Eastern Europe; North & Central America; Middle East  Speaks 6 languages -- English, Chinese, Russian, French, German and Spanish  15+ years of international management consulting and investment transaction experience  Project work in over 50 countries – Asia; Western, Central, Eastern Europe; North & South America  First foreigner to be interviewed in the Chinese language for 1 hour on the television program “BossTown”  Author of the book “Operating in China” published by EIU Professional Experience  Managing Director for Exolus, an international management consulting and investment advisory firm  Formerly CEO for Cushman & Wakefield -- responsible for 1,000 people in 30 cities across Greater China  12 years with Deloitte & Touche, based in New York City; Moscow, Russia; and Beijing, China -- Corporate Finance and Management Consulting Educational Experience  Yale University, Masters in Business  University of Florida, BS Electrical Engineering  University of Leipzig, History and Politics  Language Programs: University of Costa Rica; Pushkin Institute, Moscow; University of Damascus, Syria
  • 4. 3 View as Video Click Here for Alternate Video Hosting http://v.youku.com/v_playlist/f5913187o1p5.html Click Here to Watch Video Version http://www.exolus.com/speech/EF/ If you experience video streaming problems, you may try the alternate hosting site below:
  • 5. 4 1. Social / Personal Benefits
  • 6. 5 1. Social / Personal Benefits
  • 7. 6 1. Social / Personal Benefits
  • 8. 7 1. Social / Personal Benefits
  • 9. 8 1. Social / Personal Benefits
  • 10. 9 2. Academic / Intellectual Benefits  95% of Scientific Publication in English  90% of Internet in English  International Higher Learning English  Cognitive Enhancement – Creativity, Critical Thinking  Enhancement of Primary Language
  • 12. 11 2. Words without Context "When three rows, must be my teacher. Choosing the good from it, instead of their bad.“ "Read a trip further, Yao since he has, I have lent their support. "
  • 13. 12 2. Words in Context … Language with Meaning “三人行,必有我师焉。 择其善者而从之,其不善者而改之。” 孔子《论语·述而》 “读万卷书,行万里路, 有耀自他,我得其助。” 宋 . 刘彝《画旨》
  • 14. 13 2. Words in Context … Language with Meaning “三人行,必有我师焉。 择其善者而从之,其不善者而改之。” 孔子《论语·述而》 “读万卷书,行万里路, 有耀自他,我得其助。” 宋 . 刘彝《画旨》 “When I walk along with others, They may serve me as my teachers.” Confucius, “The Analects” “Read ten thousand books, Travel ten-thousand miles” Song Liuli
  • 15. 14 2. Academic / Intellectual Benefits
  • 16. 15 3. Cultural Benefits  Life without Language . . . with Language  Discovery through Travel  Discovery through Literature  Discovery through the Arts  Discovering Others – the World . . . and Discovering Yourself
  • 22. 21 4. Economic Benefits  English Official Language in 75 Countries  Career Opportunity Spectrum  Functional and Management Responsibility  What is Valued in Business Communication?  The How … What … When … Where of …  Speaking  Writing  Reading
  • 24. 23 4. Life with Language and Meaning “三人行,必有我师焉。 择其善者而从之,其不善者而改之。” 孔子《论语·述而》 “读万卷书,行万里路, 有耀自他,我得其助。” 宋 . 刘彝《画旨》
  • 25. 24 Global Expansion Strategy & Cross-Border Investment Execution (Greenfield, M&A, Joint Ventures, Outsourcing) About Exolus: Exolus is a hybrid management consulting and transaction advisory firm. We work with management teams in the development of their global expansion strategies, across the range of investment formats: Greenfield, M&A, Joint Ventures and Outsourcing. As well, we deploy against global strategies by providing program management across all phases of cross-border investment projects, from candidate searches and evaluation, through investment structuring and negotiations. The founders of Exolus have spent the past two decades in the global service space and have direct experience operating in nearly all of the major investment destinations in the world (40+ countries). The team has served clients of all sizes, both public and private, on projects that ranged in investment size from USD10 million to greater than USD1 billion. We have served clients across all of the following industry segments: Life Sciences, Manufacturing, Automotive, Technology, Retail, Consumer Business, Real Estate, Public Sector. Follow Exolus at: www.exolus.com Need Further Information: info@exolus.com Want Copies of our Reports: www.exolus.com/en/knowledge/research.html
  • 26. 25

Editor's Notes

  1. Have an instant conversation starter – Think of how fascinated you are when you find someone who knows a foreign language. Most people find foreign languages and those who speak them interesting and it sparks instant questions, such as, “Did you actually live there?” 2. Make new friends more easily – There is something mysterious and exotic about talking to someone who knows a foreign language, and people seem to open up and let down their guard much more quickly when they find out that you know a foreign tongue.
  2. Have an instant conversation starter – Think of how fascinated you are when you find someone who knows a foreign language. Most people find foreign languages and those who speak them interesting and it sparks instant questions, such as, “Did you actually live there?” 2. Make new friends more easily – There is something mysterious and exotic about talking to someone who knows a foreign language, and people seem to open up and let down their guard much more quickly when they find out that you know a foreign tongue. Arabic saying – you are as many people as the languages you speak
  3. Have an instant conversation starter – Think of how fascinated you are when you find someone who knows a foreign language. Most people find foreign languages and those who speak them interesting and it sparks instant questions, such as, “Did you actually live there?” 2. Make new friends more easily – There is something mysterious and exotic about talking to someone who knows a foreign language, and people seem to open up and let down their guard much more quickly when they find out that you know a foreign tongue.
  4. Have an instant conversation starter – Think of how fascinated you are when you find someone who knows a foreign language. Most people find foreign languages and those who speak them interesting and it sparks instant questions, such as, “Did you actually live there?” 2. Make new friends more easily – There is something mysterious and exotic about talking to someone who knows a foreign language, and people seem to open up and let down their guard much more quickly when they find out that you know a foreign tongue.
  5. Have an instant conversation starter – Think of how fascinated you are when you find someone who knows a foreign language. Most people find foreign languages and those who speak them interesting and it sparks instant questions, such as, “Did you actually live there?” 2. Make new friends more easily – There is something mysterious and exotic about talking to someone who knows a foreign language, and people seem to open up and let down their guard much more quickly when they find out that you know a foreign tongue.
  6. Knowledge is Power
  7. Have an instant conversation starter – Think of how fascinated you are when you find someone who knows a foreign language. Most people find foreign languages and those who speak them interesting and it sparks instant questions, such as, “Did you actually live there?” 2. Make new friends more easily – There is something mysterious and exotic about talking to someone who knows a foreign language, and people seem to open up and let down their guard much more quickly when they find out that you know a foreign tongue.
  8. University of Florida Yale University University of Leipzig – used to be Carl Marx University University of Costa Rica (1988) University of Damascus, in Syria Middlebury College
  9. Language is a Reflection of Culture
  10. Have an instant conversation starter – Think of how fascinated you are when you find someone who knows a foreign language. Most people find foreign languages and those who speak them interesting and it sparks instant questions, such as, “Did you actually live there?” 2. Make new friends more easily – There is something mysterious and exotic about talking to someone who knows a foreign language, and people seem to open up and let down their guard much more quickly when they find out that you know a foreign tongue.
  11. Have an instant conversation starter – Think of how fascinated you are when you find someone who knows a foreign language. Most people find foreign languages and those who speak them interesting and it sparks instant questions, such as, “Did you actually live there?” 2. Make new friends more easily – There is something mysterious and exotic about talking to someone who knows a foreign language, and people seem to open up and let down their guard much more quickly when they find out that you know a foreign tongue.
  12. Have an instant conversation starter – Think of how fascinated you are when you find someone who knows a foreign language. Most people find foreign languages and those who speak them interesting and it sparks instant questions, such as, “Did you actually live there?” 2. Make new friends more easily – There is something mysterious and exotic about talking to someone who knows a foreign language, and people seem to open up and let down their guard much more quickly when they find out that you know a foreign tongue.
  13. Have an instant conversation starter – Think of how fascinated you are when you find someone who knows a foreign language. Most people find foreign languages and those who speak them interesting and it sparks instant questions, such as, “Did you actually live there?” 2. Make new friends more easily – There is something mysterious and exotic about talking to someone who knows a foreign language, and people seem to open up and let down their guard much more quickly when they find out that you know a foreign tongue.
  14. Have an instant conversation starter – Think of how fascinated you are when you find someone who knows a foreign language. Most people find foreign languages and those who speak them interesting and it sparks instant questions, such as, “Did you actually live there?” 2. Make new friends more easily – There is something mysterious and exotic about talking to someone who knows a foreign language, and people seem to open up and let down their guard much more quickly when they find out that you know a foreign tongue.