How to use Twitter for business: 101

Understanding Twitter Jeff Long Video, Web Design, Media

@Jeff_Long @ExitRowVideos Contact me here: Understanding Twitter #CMN

Common Myths
“ It’s just for teenagers”
“ I don’t care if someone eats a bagel for breakfast”
“ No one can use this for business”
“ I’m too busy”
Understanding Twitter

“ Twitter is a social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets ), which are text-based posts of up to 140 characters in length.”
How do I use it? Understanding Twitter

Who uses it?
Local & national Media outlets
Fortune 500 companies
Customer service: Dell, Southwest, Comcast Cable
Locally owned business
Jeff Long of Exit Row Productions
Celebrities: sports, movies, music
Authors, ministries, speakers, industry leaders

How can I use it?
Get involved locally
Find out what customers need & help them get it
Share relevant material to your followers
Alert people to new content on your website
Get to know people on a personal level
Answer questions
Learn about events & news in real time

Here’s how I use it. 1. I post info, stats, articles of content I’m already reading...I just share it...and it makes me look smarter. 2. Alert people to new content on our website 4. I get to know people on a personal level by sharing about myself and responding to other’s lives 3. I ask and answer questions 5. Quickly learn about events & news in real time Understanding Twitter 6. I’ve gotten several clients, through Twitter

Stats Twitter started: 2006 Tweets per day in 2007: 5,000 Tweets per day in 2009: 35 million Tweets per day, currently: 50 million (600 per second) Understanding Twitter

Set up: Understanding Twitter

myusername Understanding Twitter Set up:

Set up: Understanding Twitter

Twitter Lingo
At Reply or @reply - a reply to another user
DM – direct message (a personal message no one sees but you
Hashtags or # – using a symbol at the end of a tweet to follow messages in a series
Retweet (or RT) – repeating another’s tweet
Tweet – sending a Twitter message
Twitterverse – the Twitter community

Who to follow: Understanding Twitter WeFollow.com -city -category -tag

Live Search Understanding Twitter

Understanding Twitter Live Search

Mobile phone iPhone, Blackberry, Android, texting TweetDeck Tweetie Understanding Twitter

Desktop Applications TweetDeck & HootSuite Understanding Twitter

Who sees it?
E-mail is private but social networks can be open for all to see.
Anyone can follow you and see what you are saying.
You don’t have to follow everyone that follows you

Why is Twitter important? 1. It builds relationships outside the work day Understanding Twitter UD basketball game & a bucket of chicken

Google started to index Tweets 2. It helps with your Google rankings (not as good as video!) Understanding Twitter Why is Twitter important?

3. Learn what people are wanting & asking - Trends - Search Understanding Twitter Why is Twitter important?

4. Twitter shows you live results of sports, opinion, news, etc Understanding Twitter Why is Twitter important? Janis Krums via Twitter Under 5 minutes

5. If business is about relationships and Twitter is also about relationships then there's a natural business fit. Understanding Twitter Why is Twitter important?

6. Only people that are interested in you will follow you, so you have a captive audience that wants to know about you and what you offer. Understanding Twitter Why is Twitter important? - This can be a good thing for ministries/non-profits to spread the word and raise awareness...if used properly. - Old media was a shotgun approach, while new media offers a targeted strategy. Twitter is new media.

Best Practices
Social Media is about relationships...not selling
Ask questions and get immediate responses
Engage in customer service
Find trends and engage with those involved
Talk about your business 90%. Sell to your audience 10% or less

What to Tweet! 2. Share articles, blogs, stats and ideas based on your occupation and interests. 3. Share quotes of inspirational content: verses, historical figures, etc 1. Share with people what you are doing: CMN, planning your marketing campaign, at a local restaurant, at church, meeting a client. See who responds when you do! 4. Answer questions and get involved in the conversation. Understanding Twitter

Set goals
How many times a day/week will you Tweet
Set up analytics to track who reads your content
Determine how you tweet: personal, business, or both

Getting Started 2. Find people to follow: in your area, common interests, industry leaders, clients, potential clients 3. Get involved. 1. Sign up your business and personal name in Twitter Understanding Twitter

Understanding Twitter Jeff Long Video, Web Design, Media [email_address]

How to use Twitter for business: 101

by Jeff on May 03, 2010

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