How to use Twitter for business: 101


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We were asked to speak at a networking event on why Twitter is important and how to use it.

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How to use Twitter for business: 101

  1. 1. Understanding Twitter Jeff Long Video, Web Design, Media
  2. 2. @Jeff_Long @ExitRowVideos Contact me here: Understanding Twitter #CMN
  3. 3. Common Myths <ul><li>“ It’s just for teenagers” </li></ul><ul><li>“ I don’t care if someone eats a bagel for breakfast” </li></ul><ul><li>“ No one can use this for business” </li></ul><ul><li>“ I’m too busy” </li></ul>Understanding Twitter
  4. 4. <ul><li>“ Twitter is a social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets ), which are text-based posts of up to 140 characters in length.” </li></ul>How do I use it? Understanding Twitter
  5. 5. Who uses it? <ul><li>Local & national Media outlets </li></ul><ul><li>Fortune 500 companies </li></ul><ul><li>Customer service: Dell, Southwest, Comcast Cable </li></ul><ul><li>Locally owned business </li></ul><ul><li>Jeff Long of Exit Row Productions </li></ul><ul><li>Celebrities: sports, movies, music </li></ul><ul><li>Authors, ministries, speakers, industry leaders </li></ul>Understanding Twitter
  6. 6. How can I use it? <ul><li>Get involved locally </li></ul><ul><li>Find out what customers need & help them get it </li></ul><ul><li>Share relevant material to your followers </li></ul><ul><li>Alert people to new content on your website </li></ul><ul><li>Get to know people on a personal level </li></ul><ul><li>Answer questions </li></ul><ul><li>Learn about events & news in real time </li></ul>Understanding Twitter
  7. 7. Here’s how I use it. 1. I post info, stats, articles of content I’m already reading...I just share it...and it makes me look smarter. 2. Alert people to new content on our website 4. I get to know people on a personal level by sharing about myself and responding to other’s lives 3. I ask and answer questions 5. Quickly learn about events & news in real time Understanding Twitter 6. I’ve gotten several clients, through Twitter
  8. 8. Stats Twitter started: 2006 Tweets per day in 2007: 5,000 Tweets per day in 2009: 35 million Tweets per day, currently: 50 million (600 per second) Understanding Twitter
  9. 9. Set up: Understanding Twitter
  10. 10. myusername Understanding Twitter Set up:
  11. 11. Set up: Understanding Twitter
  12. 12. Set up: Understanding Twitter
  13. 13. Twitter Lingo <ul><li>At Reply or @reply - a reply to another user </li></ul><ul><li>DM – direct message (a personal message no one sees but you </li></ul><ul><li>Hashtags or # – using a symbol at the end of a tweet to follow messages in a series </li></ul><ul><li>Retweet (or RT) – repeating another’s tweet </li></ul><ul><li>Tweet – sending a Twitter message </li></ul><ul><li>Twitterverse – the Twitter community </li></ul>Understanding Twitter
  14. 14. Who to follow: Understanding Twitter -city -category -tag
  15. 15. Live Search Understanding Twitter
  16. 16. Understanding Twitter Live Search
  17. 17. Understanding Twitter Live Search
  18. 18. Understanding Twitter Live Search
  19. 19. Mobile phone iPhone, Blackberry, Android, texting TweetDeck Tweetie Understanding Twitter
  20. 20. Desktop Applications TweetDeck & HootSuite Understanding Twitter
  21. 22. Who sees it? <ul><li>E-mail is private but social networks can be open for all to see. </li></ul><ul><li>Anyone can follow you and see what you are saying. </li></ul>Understanding Twitter <ul><li>You don’t have to follow everyone that follows you </li></ul>
  22. 23. Why is Twitter important? 1. It builds relationships outside the work day Understanding Twitter UD basketball game & a bucket of chicken
  23. 24. Google started to index Tweets 2. It helps with your Google rankings (not as good as video!) Understanding Twitter Why is Twitter important?
  24. 25. 3. Learn what people are wanting & asking - Trends - Search Understanding Twitter Why is Twitter important?
  25. 26. 4. Twitter shows you live results of sports, opinion, news, etc Understanding Twitter Why is Twitter important? Janis Krums via Twitter Under 5 minutes
  26. 27. 5. If business is about relationships and Twitter is also about relationships then there's a natural business fit. Understanding Twitter Why is Twitter important?
  27. 28. 6. Only people that are interested in you will follow you, so you have a captive audience that wants to know about you and what you offer. Understanding Twitter Why is Twitter important? - This can be a good thing for ministries/non-profits to spread the word and raise awareness...if used properly. - Old media was a shotgun approach, while new media offers a targeted strategy. Twitter is new media.
  28. 29. Best Practices <ul><li>Social Media is about relationships...not selling </li></ul><ul><li>Ask questions and get immediate responses </li></ul><ul><li>Engage in customer service </li></ul><ul><li>Find trends and engage with those involved </li></ul><ul><li>Talk about your business 90%. Sell to your audience 10% or less </li></ul>Understanding Twitter
  29. 30. What to Tweet! 2. Share articles, blogs, stats and ideas based on your occupation and interests. 3. Share quotes of inspirational content: verses, historical figures, etc 1. Share with people what you are doing: CMN, planning your marketing campaign, at a local restaurant, at church, meeting a client. See who responds when you do! 4. Answer questions and get involved in the conversation. Understanding Twitter
  30. 31. Set goals <ul><li>How many times a day/week will you Tweet </li></ul><ul><li>Set up analytics to track who reads your content </li></ul><ul><li>Determine how you tweet: personal, business, or both </li></ul>Understanding Twitter
  31. 32. Getting Started 2. Find people to follow: in your area, common interests, industry leaders, clients, potential clients 3. Get involved. 1. Sign up your business and personal name in Twitter Understanding Twitter
  32. 33. Understanding Twitter Jeff Long Video, Web Design, Media [email_address]