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How to survive in a dot com world
 

How to survive in a dot com world

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What does your website need to succeed? We take a look at several key factors such as: social media, rss, and video content and then show you examples of companies doing a great job.

What does your website need to succeed? We take a look at several key factors such as: social media, rss, and video content and then show you examples of companies doing a great job.

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    How to survive in a dot com world How to survive in a dot com world Presentation Transcript

    • How to stand OUT in the www.com world
    • 1) We will discuss how to make your website, and online presence stand out from the competition. 2) How to use media to separate yourself, and get people's attention.
    • 2) Speak the 3 languages your customers speak 1) How to use a lazer beam and not a shotgun in your marketing
    • 1) How to use a lazer beam and not a shotgun in your marketing Find out where your clients are; meet their needs and give back
    •   Contribute valuable content to your audience based on what you already read, think about, discuss, etc   Contribute valuable content to your audience based on what you already read, think about, discuss, etc What is Web 2.0?
    • Lean forward vs. lean back lean back What is your website? What is your website?
    • 54% of companies BAN Twitter and Facebook Twitter and Facebook While 46% are making a killing reaching out to customers from: RH Technology 10.6.09 from: RH Technology 10.6.09
    • PicsMatch PicsMatch
    • Create multiple streams of ______________ recognition Do it yourself or hire a local company that can help you build your online brand
    • Most of this is trackable a.k.a: Analytics a.k.a: Analytics
    • Can your website handle... Can your website handle... 2) Speak the 3 languages your customers speak Audio RSS Online Video
    • Analytics Analytics Most of these sites are trackable
    • Analytics: How many & where in the U.S.A. Analytics: How many & where in the U.S.A.
    • Analytics: Where are these videos on the web? Analytics: Where are these videos on the web?
    • Analytics: What age & gender is watching? Analytics: What age & gender is watching?
    • 3 languages your customers are speaking 1. RSS
    • 3 languages your customers are speaking 2. Audio -Podcasting -Audacity.com -Talkshoe.com
    • 3 languages your customers are speaking Thought: Hire a local company to help you record, edit and post them to your site
    • 3 languages your customers are speaking 3. Video
      • Print advertising only tells what you do & how you do it
      • Video advertising shows in detail what you do & how you do it
      • Video conveys the emotions, attitudes and service of your company
      • The goal of video & media both now and in the future
      • to make you money by gaining new customers
      • to save you money by eliminating wasted marketing dollars
      3 languages your customers are speaking 3. Video
    • 3 languages your customers are speaking 3. Video #1 search engine.... #2 search engine....
    • August 18, 2009:  There were 12.9 billion searches in July 2009. Google ranked #1 with 9.2 billion searches that month. YouTube ranked #2 with 3.6 billion searches, ahead of Yahoo! with 2.7 billion searches, and Bing with 1.0 billion searches.
    • Video Study from Cisco
      • Internet traffic will increase 5x in the next 5 years
      • Over 90% of traffic will come from video
      • Video chat will increase 10x in next 5 years
      • Data on mobile devices will double each year
      • July 2008
      Video
      • 556 Million Hours of online videos were watched
      • That’s over 28,000 years!!!
      • Let’s say only 5% of that was for business related viewing.
      • That’s still over 28 million hours of potential clients looking for you and your services.
      Current Trends in Video
    • This amount nearly doubled in 2009!
    • 78.6% of the total U.S. internet audience viewed online video in April 2009 It was up 16% the next month: March 2009
    • Online video is still ballooning at a current rate of 31% per year in the US. That translates to 11.2 billion total streams in July alone . That’s nearly double the population of the entire world. Let that sink in for a moment: two videos for every person on the planet, and all of these views were generated just inside the US.
    • The average viewing length is: 3-4 minutes That’s the perfect length to get your message across to your viewers
    • Viewers stay on your site longer if a video is playing 3 languages your customers are speaking
    • Cost effective ways to use video: 2. Cameras: Flip camera, personal camera, web cam, etc. 3. Editing: Jaycut.com. Edit & share 1. What to film: behind the scenes, presentations, breaking news, interviews, commercials, training, etc 4. Placement: Put your professionally made video on Yellowpages.com, your website, blogs, Youtube, etc
    • 1.      The Limited 2.      Smokey Bones 3.      Hewlett-Packard What makes a web experience memorable and keeps users coming back? Rich media experience as the norm—but for a purpose Three case studies on interactive websites:   How to get noticed and stand out on the web.  1-Informative 2-Visually Appealing 3-Authentic 4-Fresh 5-Rich Experience
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    • I insert name, promise that my website will not contain stock photography that I’ve seen on another site or use terms like, “one stop shop” unless it’s part of my tag line. That my site will be informative, visually appealing, authentic, fresh and a rich experience. I understand that I can offer users something on my site that they can directly benefit from but also leads them to a call to action--and ultimately a sale.
    • Q & A
    •