Think 5 Cs                   To Shorten                   The Social Media                   Learning CurveThursday, Augus...
Thursday, August 18, 2011
Coerce                                 Control                                 Corrupt                                Cont...
Try searching Google for “Social Media”                                We donʼt think thereʼs too many people             ...
Simplify. Learn the 5 Cs                            Dig deep into the CORE of social mediaThursday, August 18, 2011
Capacity-building                                   1Thursday, August 18, 2011
Capacity-building                                 This is the ideal starting point.                               Immerse ...
Curation                               2Thursday, August 18, 2011
Curation             This is the part where you buckle down the internet highway                                 and re-cl...
Connection                                3Thursday, August 18, 2011
Connection                    Time to put your social network accounts to good use,                       not just by frie...
Content                               4Thursday, August 18, 2011
Content                          The lifeblood of the web. As a brand,            it is imperative that you do your share ...
Campaign                               5Thursday, August 18, 2011
Campaign                    Ideally, social media upkeep is a daily business chore.                             But just a...
Remember that social media                                           isnʼt rocket science but                            t...
Thursday, August 18, 2011
Thank you!                            http://twitter.com/existgosocialThursday, August 18, 2011
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Think 5 Cs to Shorten the Social Media Learning Curve

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If businesses think leveraging social media is too much to comprehend, here are 5 Cs for designed to help business catch up quickly without losing their wits.

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Think 5 Cs to Shorten the Social Media Learning Curve

  1. 1. Think 5 Cs To Shorten The Social Media Learning CurveThursday, August 18, 2011
  2. 2. Thursday, August 18, 2011
  3. 3. Coerce Control Corrupt Contrived CRAP Definitely NOT the Social Media weʼd like!Thursday, August 18, 2011
  4. 4. Try searching Google for “Social Media” We donʼt think thereʼs too many people who have the time and patience to go through even 1% of the resultsThursday, August 18, 2011
  5. 5. Simplify. Learn the 5 Cs Dig deep into the CORE of social mediaThursday, August 18, 2011
  6. 6. Capacity-building 1Thursday, August 18, 2011
  7. 7. Capacity-building This is the ideal starting point. Immerse yourself in best practices. It pays to be familiar with digital media and web 2.0 concepts such as: Transparency, Foundations built on mutual trust, Credibility, Long-term Expectations and more importantly, Goodwill.Thursday, August 18, 2011
  8. 8. Curation 2Thursday, August 18, 2011
  9. 9. Curation This is the part where you buckle down the internet highway and re-claim your brand by monitoring your online reputation on a regular basis. This involves setting up listening posts, using keyword filters and creating and managing your social network (facebook, twitter etc.) profile accounts.Thursday, August 18, 2011
  10. 10. Connection 3Thursday, August 18, 2011
  11. 11. Connection Time to put your social network accounts to good use, not just by friending anyone and everyone but by growing your network strategically. You will need to find industry advocates and influencers that directly affect your brand first. As your network grows, you will need to leverage your networks as customer service extensions establishing a reputation of giving fast and proactive responses. This is social networking with a purpose!Thursday, August 18, 2011
  12. 12. Content 4Thursday, August 18, 2011
  13. 13. Content The lifeblood of the web. As a brand, it is imperative that you do your share to inform and educate, not pitch every chance you get. Being creative and interesting are valuable web commodities. Establish thought-leadership and add value to the conversations. Drive both interest and web traffic - blog, create videos, upload photos as much as you can!Thursday, August 18, 2011
  14. 14. Campaign 5Thursday, August 18, 2011
  15. 15. Campaign Ideally, social media upkeep is a daily business chore. But just as brands continue to upgrade products and services in the real world, there are occasions when leveraging social media becomes extra special like using contests and games apps to boost campaigns. Rewards and promos sure spike customer interests and create a platform to build upon the fun and excitement.Thursday, August 18, 2011
  16. 16. Remember that social media isnʼt rocket science but there will be plenty of online trends and gimmicks that will be both adopted and discarded. By remembering the 5 Cs, you can stay clear of the confusion and distill how you and your company can use social media to your benefit. The ultimate goal is to learn it by heart so you can plan and implement on your own.Thursday, August 18, 2011
  17. 17. Thursday, August 18, 2011
  18. 18. Thank you! http://twitter.com/existgosocialThursday, August 18, 2011
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