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Digital Life



Ruben Canlas Jr.'s slides for the DevCon at Web & IT Summit in AMA University, Quezon City last 24 Nov. 2010

Ruben Canlas Jr.'s slides for the DevCon at Web & IT Summit in AMA University, Quezon City last 24 Nov. 2010



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Digital Life Document Transcript

  • 1. How the New Mediaare Changing Our Lives Ruben Canlas Jr. rcanlas@alumni.cmu.edu November 24, 2010Old and “New” media OLD (Mass media) NEW Newspapers Web Television Blogs Radio Web video Film Mobile
  • 2. TOP 10 COUNTRIES ON FACEBOOK 1 USA 101,303,240 2 UK 22,625,300 3 Turkey 16,943,780 4 Indonesia 14,681,580 5 France 14,290,700 6 Canada 14,228,460 7 Italy 13,272,7608 Philippines 8,387,560 9 Spain 7,701,20010 Australia 7,611,920 0 27,500,000 55,000,000 82,500,000 110,000,000 Number of Facebook users 12-MONTH GROWTH RATE (%) USA 140.8 UK 51.5 Turkey 113.2 Indonesia 1536.7 France 117.0 Canada 31.0 Italy 137.6 Philippines 2046.8 Spain 196.7 Australia 75.8 0 750 1500 2250 3000 12 month growth %
  • 3. Trends• Young people rarely watch TV (they download)• iTunes is now the world’s number one music store (Tower Records collapsed)• Newspaper subscriptions/readership declining by 10-20% per year
  • 4. Implications• Alternatives to advertising on TV • Product placements in show itself• Shift to social marketing and web • FB, Twitter
  • 5. http://www.suchtweetsorrow.com/media/images/background3.jpgDo you surf forconvenience or content?
  • 6. http://www.bbc.co.uk/virtualrevolution/• How do we to filter the enormous amount of information delivered to us by search engines?• How confident are we in our ability to find the ‘right answer’ when looking for information on the web?• How much do we concentrate when we’re using the web, even when we’re using it to make potentially life-changing decisions http://www.bbc.co.uk/labuk/articles/webbehaviour/index.html
  • 7. • How much of today’s web surfing do you actually remember?• How influential are ‘super brands’ in defining the choices we make online?• How do we decide on the reliability or ‘authority’ of information provided by others online? http://www.bbc.co.uk/labuk/articles/webbehaviour/index.html Technology is facilitating education.
  • 8. Technology is helping access to health.
  • 9. Technology is speeding up creativity and the spread of creative work.
  • 10. Fan ficWhere did the original stories come from?
  • 11. But big companies willseek to protect their copyrights and stifle creativity.Convenience is double- edged.
  • 12. Slacktivism and Hacktivism Slacktivism• Expressing our views in a status message• But not willing to act physically and make sacrifices
  • 13. Abangan!• Faster innovation through open standards and open source collaboration.• Change in the way humans think and act: evolution!• More avenues for participation: use it!• Improved government services: lead it!