How the New Media
are Changing Our Lives
Ruben Canlas Jr.
November 24, 2010
Old and “New” media
OLD (Mass media) NEW
0 27,500,000 55,000,000 82,500,000 110,000,000
TOP 10 COUNTRIES ON FACEBOOK
Number of Facebook users
0 750 1500 2250 3000
12-MONTH GROWTH RATE (%)
12 month growth %
• Young people rarely watch TV (they
• iTunes is now the world’s number one
music store (Tower Records collapsed)
• Newspaper subscriptions/readership
declining by 10-20% per year
• Alternatives to advertising on TV
• Product placements in show itself
• Shift to social marketing and web
Do you surf for
• How do we to ﬁlter the enormous amount
of information delivered to us by search
• How conﬁdent are we in our ability to ﬁnd
the ‘right answer’ when looking for
information on the web?
• How much do we concentrate when we’re
using the web, even when we’re using it to
make potentially life-changing decisions
• How much of today’s web surﬁng do you
• How inﬂuential are ‘super brands’ in
deﬁning the choices we make online?
• How do we decide on the reliability or
‘authority’ of information provided by
Technology is speeding
up creativity and the
spread of creative
Where did the original stories come from?
But big companies will
seek to protect their
copyrights and stiﬂe
Convenience is double-
• Expressing our views in a status message
• But not willing to act physically and make
• Faster innovation through open standards
and open source collaboration.
• Change in the way humans think and act:
• More avenues for participation: use it!
• Improved government services: lead it!