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Technology is the new rock n roll

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How Technology has displaced music and rock'n'roll as the "rebel" or place of aspiration and how apps are the new music

How Technology has displaced music and rock'n'roll as the "rebel" or place of aspiration and how apps are the new music


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  • 1. “Technology  is  the  New  Rock’n’Roll”   September  2013   [APP]  SESSED!  
  • 2. Proprietary  &  Confiden7al   2  
  • 3. Proprietary  &  Confiden7al   3  
  • 4. Freddie  Mercury  vs  Steve  Jobs   Proprietary  &  Confiden7al   4  
  • 5. SoEware  is  eaGng  the  world   - 106 - 78 - 38 -1 -7 1.5 + 427 + 73 + 4 + 71 +1 2.5 Market  Cap  Change  in  5  Years  in  US$  B     Proprietary  &  Confiden7al   5  
  • 6. The  APP-­‐ificaGon  of  SoEware   Proprietary  &  Confiden7al   6  
  • 7. APP  =  Music   Proprietary  &  Confiden7al   7  
  • 8. DEVICE  =  Audience   Proprietary  &  Confiden7al   8  
  • 9. DEVELOPER  =  Band   Proprietary  &  Confiden7al   9  
  • 10. API  =  Instrument   Proprietary  &  Confiden7al   10  
  • 11. No  Instrument  =  No  Music   Proprietary  &  Confiden7al   11  
  • 12. No  API’s  =  No  Apps   Proprietary  &  Confiden7al   12  
  • 13. APPs  are  eaGng  soEware  are  eaGng  the  world   APPs Sofware World Proprietary  &  Confiden7al   13  
  • 14. FOUNDER  &  CEO   Stefan  Rust   stefan@exiconglobal.com   WEBSITE   www.exiconglobal.com     IDEAS  TO  APP   i2a.exiconglobal.com     Transforming business by Application Proprietary  &  Confiden7al   14