“Technology	
  is	
  the	
  New	
  Rock’n’Roll”	
  
September	
  2013	
  

[APP]	
  SESSED!	
  
Proprietary	
  &	
  Confiden7al	
  

2	
  
Proprietary	
  &	
  Confiden7al	
  

3	
  
Freddie	
  Mercury	
  vs	
  Steve	
  Jobs	
  

Proprietary	
  &	
  Confiden7al	
  

4	
  
SoEware	
  is	
  eaGng	
  the	
  world	
  

- 106

- 78 

- 38 

-1

-7

1.5

+ 427

+ 73

+ 4

+ 71

+1

2.5

Market	
  C...
The	
  APP-­‐ificaGon	
  of	
  SoEware	
  

Proprietary	
  &	
  Confiden7al	
  

6	
  
APP	
  =	
  Music	
  

Proprietary	
  &	
  Confiden7al	
  

7	
  
DEVICE	
  =	
  Audience	
  

Proprietary	
  &	
  Confiden7al	
  

8	
  
DEVELOPER	
  =	
  Band	
  

Proprietary	
  &	
  Confiden7al	
  

9	
  
API	
  =	
  Instrument	
  

Proprietary	
  &	
  Confiden7al	
  

10	
  
No	
  Instrument	
  =	
  No	
  Music	
  

Proprietary	
  &	
  Confiden7al	
  

11	
  
No	
  API’s	
  =	
  No	
  Apps	
  

Proprietary	
  &	
  Confiden7al	
  

12	
  
APPs	
  are	
  eaGng	
  soEware	
  are	
  eaGng	
  the	
  world	
  
APPs

Sofware
World

Proprietary	
  &	
  Confiden7al	
 ...
FOUNDER	
  &	
  CEO	
  
Stefan	
  Rust	
  
stefan@exiconglobal.com	
  

WEBSITE	
  
www.exiconglobal.com	
  
	
  
IDEAS	
 ...
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Technology is the new rock n roll

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How Technology has displaced music and rock'n'roll as the "rebel" or place of aspiration and how apps are the new music

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Technology is the new rock n roll

  1. 1. “Technology  is  the  New  Rock’n’Roll”   September  2013   [APP]  SESSED!  
  2. 2. Proprietary  &  Confiden7al   2  
  3. 3. Proprietary  &  Confiden7al   3  
  4. 4. Freddie  Mercury  vs  Steve  Jobs   Proprietary  &  Confiden7al   4  
  5. 5. SoEware  is  eaGng  the  world   - 106 - 78 - 38 -1 -7 1.5 + 427 + 73 + 4 + 71 +1 2.5 Market  Cap  Change  in  5  Years  in  US$  B     Proprietary  &  Confiden7al   5  
  6. 6. The  APP-­‐ificaGon  of  SoEware   Proprietary  &  Confiden7al   6  
  7. 7. APP  =  Music   Proprietary  &  Confiden7al   7  
  8. 8. DEVICE  =  Audience   Proprietary  &  Confiden7al   8  
  9. 9. DEVELOPER  =  Band   Proprietary  &  Confiden7al   9  
  10. 10. API  =  Instrument   Proprietary  &  Confiden7al   10  
  11. 11. No  Instrument  =  No  Music   Proprietary  &  Confiden7al   11  
  12. 12. No  API’s  =  No  Apps   Proprietary  &  Confiden7al   12  
  13. 13. APPs  are  eaGng  soEware  are  eaGng  the  world   APPs Sofware World Proprietary  &  Confiden7al   13  
  14. 14. FOUNDER  &  CEO   Stefan  Rust   stefan@exiconglobal.com   WEBSITE   www.exiconglobal.com     IDEAS  TO  APP   i2a.exiconglobal.com     Transforming business by Application Proprietary  &  Confiden7al   14  
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