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[APP]-cessorizing Everything!

November 2013

ARP – Application Resource Planning
A Cloud based platform providing you the...
The Mobile Revolution

Proprietary & Confidential

2
Proprietary & Confidential

3

Images courtesy of Thomas Crampton, SCMP, China Daily, Philly.com, engadget.com
The App-ification of Everything!

Proprietary & Confidential

4
Connected Home, Connected Devices

Proprietary & Confidential

5
It’s real!

Proprietary & Confidential

6
So real in fact Amazon dedicates a whole section to it

Proprietary & Confidential

7
Proprietary & Confidential

8
Developers

API
Proprietary & Confidential

9
And how Apps flourish in an API world
Apps

APIs

Service

The device and the Network
(REST, SOAP)

Location

Proxy

Serve...
A Single Product: a Lightbulb
You can either appcessorize it

Proprietary & Confidential

11
A Single Product: a Lightbulb
Or Api-fy at the core

Proprietary & Confidential

12
A Single Product: a Lightbulb
You still need to manage Partners, Apps and API’s

Proprietary & Confidential

13
For a whole Industry: Automotive
You can either appcessorize it…

Proprietary & Confidential

14
For a whole Industry: Automotive
Or Api-fy it at core…

Proprietary & Confidential

15
For a whole Industry: Automotive
And then you need to manage Partners & Apps

Applications

Partners

Proprietary & Confid...
A Single Hotel

• 18+ apps
• 1M+ Downloads

Universal Remote Control
Proprietary & Confidential

17
Textile Industry

Proprietary & Confidential

18
Proprietary & Confidential

19
Proprietary & Confidential

20
Across multiple industries
250

Number of Apps

200

150

100

50

0
Hotels

Industrial
Proprietary & Confidential

Media
...
Problem: as Apps multiply, so does complexity

Proprietary & Confidential

22
As does the investment
1 app = US$ 1 M Investment
1 App, 2 platforms, 5 countries

Proprietary & Confidential

23
API =
BFF!
Proprietary & Confidential

24
Providing you with the intelligence, tools and
connections to make you successful in mobile
End – to - End
EXICON DASHBOAR...
A collaborative Overview for all apps, metrics and
insights
Social Feeds
Analytics
Developers

Apps and
APIs

Distribution...
Proven track record with leading relationships
60
Markets

With developers, content and expertise

1,500
Connections

Betw...
Software is eating the world

- 106

- 78

- 38

-1

-7

+ 427

+ 73

+4

+ 71

+1

-1.5

+2.5

Market Cap Change in 5 Yea...
Traditional financial tools fail predictably in the
conditions of uncertainty
1. select wrong projects due to
fundamental ...
Every Job is impacted by technology

Proprietary & Confidential

30
Traditional financial tools fail predictably in the
conditions of uncertainty
1. select wrong projects due to
fundamental ...
Create Technology as part of Corporate DNA

Proprietary & Confidential

32
Acqui-Hire

Proprietary & Confidential

33
DONOR:
20 of the best
up and coming
companies

Proprietary & Confidential

34
Fresh blood to continually evolve

5. Retain

1. Partner

4. Integrate

2. Source
3. Acquire
Proprietary & Confidential

3...
Proprietary & Confidential

36
Nearly 20 / year

Proprietary & Confidential

37
Proprietary & Confidential

38
Proprietary & Confidential

39
Proprietary & Confidential

40
Proprietary & Confidential

41
Embrace or Resist?

… You have 2 years
Proprietary & Confidential

42
CEO & Founder
Stefan Rust
stefan@exiconglobal.com

WEBSITE
www.exiconglobal.com
I2a.exiconglobal.com

Transforming busines...
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Mobile revolution 2014

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  • Or Api-fy at the core
  • You still need to manage Partners, Apps and API’s
  • Crestron in Skyloft18+ apps800,000 downloads
  • Let’s see how blind use of processes that work for stable business fail when applied to innovation in the conditions of uncertainty.Company strategy is not what it says it is, but what it is doing, i.e. flow of investment decisions. DCF worked well for telco when making infra investments, compare costs with future projected cash flow.Because new market conditions are unpredictable – select wrong projects (those that able to show multi-year growthIn 2009: Telcos were putting their bets on WAC and app stores2012: WhatsApp and Viber reach well over 100M users each.
  • Every job is being impacted by software. Without technology you can't function today.Advancements in mobile, the cloud driving down the costs of computing, and social media immersion by customers are all driving the rapid adoption of new technologies
  • Wrong for telco due to disruption and investments by competitors.- Not improvement over the status quoteBut averting the non-linear deterioration of the current businessBasic assumption that current business will perform as it is today – More likely “do nothing” scenario is non-linear decline in the current businessDCF disregards this
  • Transcript of "Mobile revolution 2014"

    1. 1. [APP]-cessorizing Everything! November 2013 ARP – Application Resource Planning A Cloud based platform providing you the intelligence, tools and connections for managing your portfolio of Applications
    2. 2. The Mobile Revolution Proprietary & Confidential 2
    3. 3. Proprietary & Confidential 3 Images courtesy of Thomas Crampton, SCMP, China Daily, Philly.com, engadget.com
    4. 4. The App-ification of Everything! Proprietary & Confidential 4
    5. 5. Connected Home, Connected Devices Proprietary & Confidential 5
    6. 6. It’s real! Proprietary & Confidential 6
    7. 7. So real in fact Amazon dedicates a whole section to it Proprietary & Confidential 7
    8. 8. Proprietary & Confidential 8
    9. 9. Developers API Proprietary & Confidential 9
    10. 10. And how Apps flourish in an API world Apps APIs Service The device and the Network (REST, SOAP) Location Proxy Server/Cloud Protocol (XML, JSON) Proprietary & Confidential 10
    11. 11. A Single Product: a Lightbulb You can either appcessorize it Proprietary & Confidential 11
    12. 12. A Single Product: a Lightbulb Or Api-fy at the core Proprietary & Confidential 12
    13. 13. A Single Product: a Lightbulb You still need to manage Partners, Apps and API’s Proprietary & Confidential 13
    14. 14. For a whole Industry: Automotive You can either appcessorize it… Proprietary & Confidential 14
    15. 15. For a whole Industry: Automotive Or Api-fy it at core… Proprietary & Confidential 15
    16. 16. For a whole Industry: Automotive And then you need to manage Partners & Apps Applications Partners Proprietary & Confidential 16
    17. 17. A Single Hotel • 18+ apps • 1M+ Downloads Universal Remote Control Proprietary & Confidential 17
    18. 18. Textile Industry Proprietary & Confidential 18
    19. 19. Proprietary & Confidential 19
    20. 20. Proprietary & Confidential 20
    21. 21. Across multiple industries 250 Number of Apps 200 150 100 50 0 Hotels Industrial Proprietary & Confidential Media Automotive 21
    22. 22. Problem: as Apps multiply, so does complexity Proprietary & Confidential 22
    23. 23. As does the investment 1 app = US$ 1 M Investment 1 App, 2 platforms, 5 countries Proprietary & Confidential 23
    24. 24. API = BFF! Proprietary & Confidential 24
    25. 25. Providing you with the intelligence, tools and connections to make you successful in mobile End – to - End EXICON DASHBOARD i2a Apps Analytics Developer API The right Developer Manage your apps App and API Performance metrics Manage developers and projects Manage your APIs APP Directory API Directory Proprietary & Confidential 25
    26. 26. A collaborative Overview for all apps, metrics and insights Social Feeds Analytics Developers Apps and APIs Distribution & Promotion Proprietary & Confidential Adoption & Discoverability 26
    27. 27. Proven track record with leading relationships 60 Markets With developers, content and expertise 1,500 Connections Between Development Houses and OEMs, Enterprises, Brands globally 3,000 Development partners On every continents for a better worldwide integration 10,000 Successful Enterprise applications For benchmarking and competitive analysis 1,800 Active Live APIs For your discovery Proprietary & Confidential 27
    28. 28. Software is eating the world - 106 - 78 - 38 -1 -7 + 427 + 73 +4 + 71 +1 -1.5 +2.5 Market Cap Change in 5 Years in US$ B Proprietary & Confidential 28
    29. 29. Traditional financial tools fail predictably in the conditions of uncertainty 1. select wrong projects due to fundamental unpredictability Source: HBR, “Innovation Killers” Proprietary & Confidential 29
    30. 30. Every Job is impacted by technology Proprietary & Confidential 30
    31. 31. Traditional financial tools fail predictably in the conditions of uncertainty 1. select wrong projects due to fundamental unpredictability 2. disregard cost of doing nothing Source: HBR, “Innovation Killers” How Financial Tools Destroy Your Capacity to Do New Things by Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih Proprietary & Confidential 31
    32. 32. Create Technology as part of Corporate DNA Proprietary & Confidential 32
    33. 33. Acqui-Hire Proprietary & Confidential 33
    34. 34. DONOR: 20 of the best up and coming companies Proprietary & Confidential 34
    35. 35. Fresh blood to continually evolve 5. Retain 1. Partner 4. Integrate 2. Source 3. Acquire Proprietary & Confidential 35
    36. 36. Proprietary & Confidential 36
    37. 37. Nearly 20 / year Proprietary & Confidential 37
    38. 38. Proprietary & Confidential 38
    39. 39. Proprietary & Confidential 39
    40. 40. Proprietary & Confidential 40
    41. 41. Proprietary & Confidential 41
    42. 42. Embrace or Resist? … You have 2 years Proprietary & Confidential 42
    43. 43. CEO & Founder Stefan Rust stefan@exiconglobal.com WEBSITE www.exiconglobal.com I2a.exiconglobal.com Transforming business by Application Proprietary & Confidential 43
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