Mobile & marketing
 

Like this? Share it with your network

Share

Mobile & marketing

on

  • 1,675 views

Exicon's founder Cat Rust met with a fun crowd from all over the world in Hong Kong for the InterDirect Conference at the new L'Hotel in Aberdeen. It's a group of independent agencies here to learn ...

Exicon's founder Cat Rust met with a fun crowd from all over the world in Hong Kong for the InterDirect Conference at the new L'Hotel in Aberdeen. It's a group of independent agencies here to learn about all kinds of things one of which was mobile and marketing. Check out the mobile marketing presentation for more details on how it's all about the app and that the web is dead.

Statistics

Views

Total Views
1,675
Views on SlideShare
1,035
Embed Views
640

Actions

Likes
5
Downloads
28
Comments
0

9 Embeds 640

http://www.exiconglobal.com 592
http://msi-rocky.exiconglobal.com 18
http://feeds.feedburner.com 16
https://www.rebelmouse.com 5
http://www.linkedin.com 3
http://msi-anna.exiconglobal.com 2
http://msi-henry.exiconglobal.com 2
http://msi.exiconglobal.com 1
http://pinterest.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Mobile & marketing Presentation Transcript

  • 1. Marke&ng  &  Mobile  April  2013  
  • 2. Proprietary  &  Confiden&al  2  Appcessorize  Everything!    
  • 3. Proprietary  &  Confiden&al  3  There  are  6.8  billion  people  on  the  planet.    Only  3.5  billion  of  them  use  a  toothbrush.    4  billion  of  them  use  a  mobile  phone.    hBp://www.slideshare.net/HubSpot/50-­‐mobilefactsdeck62812  
  • 4. Proprietary  &  Confiden&al  4  hBp://www.slideshare.net/HubSpot/50-­‐mobilefactsdeck62812  
  • 5. Proprietary  &  Confiden&al  5  81%  of  smartphone  users  have  done  product  research  via  smartphone.    50%    have  made  a  purchase  with  one.    hBp://www.slideshare.net/HubSpot/50-­‐mobilefactsdeck62812  
  • 6. Proprietary  &  Confiden&al  6  9  out  of  10  mobile  searches  lead  to  acFon...    …  and  over  half  lead  to  purchase.  hBp://www.slideshare.net/HubSpot/50-­‐mobilefactsdeck62812  
  • 7. Proprietary  &  Confiden&al  7  70%  of  mobile  searches  lead  to  acFon  within  one  hour.  It  takes  one  month  for  the  same  percentage  of  desktop  users  to  catch  up.  hBp://www.slideshare.net/HubSpot/50-­‐mobilefactsdeck62812  
  • 8. Proprietary  &  Confiden&al  8  43%  of  marketers  currently  use  mobile  technology  Another  25%  plan  to  do  so  within  the  next  12  months,  and  16%  plan  to  do  so  in  more  than  12  months.  Only  15%  of  marketers  have  no  plans  to  use  mobile  technology.  hBp://www.slideshare.net/HubSpot/50-­‐mobilefactsdeck62812  
  • 9. Proprietary  &  Confiden&al  9  Growing  mobile  ad  spending  The  Interac&ve  Adver&sing  Bureau  (IAB)  reported  that  mobile  adver&sing  spending  officially  surged  111%  in  2012      Ballooning  to  $3.4  billion  last  year,  marking  the  second  consecu&ve  year  of  drama&c  mobile  growth    
  • 10. Proprietary  &  Confiden&al  10  Mobile  ads  perform  4-­‐5  Fmes  beRer  than  online  ads  in  key  metrics  such  as  brand  favorability  awareness,  and  purchase  intent.  hBp://www.slideshare.net/HubSpot/50-­‐mobilefactsdeck62812  
  • 11. Proprietary  &  Confiden&al  11  16%  of  smartphone  users  made  a  purchase  because  of  a  markeFng  message  received  on  their  phone      hBp://www.slideshare.net/HubSpot/50-­‐mobilefactsdeck62812  
  • 12. Proprietary  &  Confiden&al  12  Mobile  coupons  receive    10  Fmes  higher  redempFon  rates    than  print  coupons.  hBp://www.slideshare.net/HubSpot/50-­‐mobilefactsdeck62812  
  • 13. Proprietary  &  Confiden&al  13    “It’s  mine”  
  • 14. Proprietary  &  Confiden&al  14  Gaming      “61%  of  smart  device  owners  play  games  and  on  average  spend  30-­‐60  minutes  a  day  doing  so”      “The  typical  gamer  ranges  from  13-­‐55”  
  • 15. Proprietary  &  Confiden&al  15  Banners  &  Splash  Screens  
  • 16. Proprietary  &  Confiden&al  16  Product  placement  
  • 17. Proprietary  &  Confiden&al  17  In-­‐game  video    
  • 18. Proprietary  &  Confiden&al  18  Product/Service  Engagement  Virtual  &  Real  World  
  • 19. Proprietary  &  Confiden&al  19  Web  is  Dead!  The  app  has  won!    
  • 20. Proprietary  &  Confiden&al  20  Businesses  going  mobile  and  not  the  mobile  business  
  • 21. Proprietary  &  Confiden&al  21  ApplicaFons  are  exploding  across  industries  Publicly  Available  Apps  (End  2012)    Automo&ve   Industrial   Media   Hotels  0  50  100  150  200  250  No.  of  Apps  
  • 22. Proprietary  &  Confiden&al  22  The  value  of  apps  
  • 23. Proprietary  &  Confiden&al  23  Brand  value  of  apps    •  M-­‐commerce  •  CRM    •  Drive  to  retail    •  Brand  awareness  •  Lead  genera&on    •  Internal  opera&ons    •  Event  support    
  • 24. Proprietary  &  Confiden&al  24  Who’s  doing  well?  RedBull  Apps  -­‐  EntertainNike+  App  Tesco’s  Home  Plus  Wrapp  –  hot  new  Facebook/voucher  app  service  
  • 25. Proprietary  &  Confiden&al  25  How  many  apps?    Device   No.  of  Apps     Revenue      Apple  (iOS)        775,000  Apple’s  mobile  app  downloads  grow  11%  in  Q1  2013,  revenues  hit  $1.6B  (74%  of  all  app  revenues)      Android          700,000    Google  play  app  revenue  grow  by  90%      Windows        130,000    Blackberry        100,000    
  • 26. Proprietary  &  Confiden&al  26  Even  handset  manufactures  bet  on  apps  •  Nielsen  claims  there  are  41  apps  per  device  on  average      •  BlackBerry’s  App  World  now  touts  100,000  BB10  applica&ons  •  BlackBerry  claims  30,000  applica&ons  were  added  in  the  last  couple  of  weeks.  Each  day  BB10  early  adopters  are  waking  up  to  new  apps  with  just  20%  Android  apps.  
  • 27. Proprietary  &  Confiden&al  27  Angry  Birds  
  • 28. Proprietary  &  Confiden&al  28  Trends  
  • 29. Proprietary  &  Confiden&al  29  A  Single  Hotel  •  18+  apps  •  1M+  Downloads  Universal  Remote  Control  
  • 30. Proprietary  &  Confiden&al  30  New  payment  technologies  being  adopted    
  • 31. Proprietary  &  Confiden&al  31  LBS  
  • 32. Proprietary  &  Confiden&al  32  GamificaFon  
  • 33. Proprietary  &  Confiden&al  33  Trend  Example  “Video”:  why  it  maRers  Video  is  a  core  component  of  the  booking  and  travel  process     Online Video becomes key feature Videos along the whole planning processVideo for SharingSources:  Think  Travel.          10M  Downloads  
  • 34. Proprietary  &  Confiden&al  34  Augmented  Reality  
  • 35. Proprietary  &  Confiden&al  35  EvoluFon  is  rapid  Augmented  Reality  Augmented  Reality  
  • 36. Proprietary  &  Confiden&al  36  Connected  Home,  Connected    Devices  
  • 37. Proprietary  &  Confiden&al  37  You  can  either  appcessorize  it   Or  Api-­‐fy  at  the  core  You  sFll  need  to  manage  Partners,  Apps  and  API’s  A  Single  Product:  a  Lightbulb  
  • 38. Proprietary  &  Confiden&al  38      Developer:  Chris  Chow  Hong  Kong  Weather  App  Using  mulFple  APIs  Hong  Kong  Weather  accesses  the  data  from  Hong  Kong  Observatory  and  Environmental  Protec&on  Department,  tells  you  the  current  Hong  Kong  weather  with  more  frequent  update  and  more  accurate  data.  
  • 39. Proprietary  &  Confiden&al  39  Connected  Cars  Spo&fy  integrated  into  Ford  Car  System   Volvo  -­‐  Sensus  connected  touch  system  Audi  can  make  your  car  a  Wi-­‐Fi  hotspot   Tesla’s  huge  touchscreen  wows  the  crowd  
  • 40. Proprietary  &  Confiden&al  40  For  a  whole  Industry:  AutomoFve  You  can  either  appcessorize  it…  
  • 41. Proprietary  &  Confiden&al  41  For  a  whole  Industry:  AutomoFve  Or  Api-­‐fy  it  at  core…  
  • 42. Proprietary  &  Confiden&al  42  For  a  whole  Industry:  AutomoFve  And  then  you  need  to  manage  Partners  &  Apps  ApplicaFons   Partners  
  • 43. Proprietary  &  Confiden&al  43  OpFons  for  Scale  BUILD  e.g.  Developed  by  3rd  parFes  
  • 44. Proprietary  &  Confiden&al  44  Number  of  Apps  Complexity  Comes  with  Complexity  -­‐  brand  damage  -­‐  increased  cost  -­‐  longer  &me  to  market    -­‐  IP  leakage.  ApplicaFon  diversity  Number  of  Plalorms  Number  of  Languages  
  • 45. Proprietary  &  Confiden&al  45  Exicon  –  App  LifeCycle  Management  Company  Exicon  is  the  core  plaqorm  providing  intelligence,  tools  and  connec&ons  to  unlock  the  full  poten&al  of  mobile  technology  to  support  business  growth.    
  • 46. Proprietary  &  Confiden&al  46  And  we  have  a  SaaS  Plalorm  to  support  your  apps  
  • 47. Proprietary  &  Confiden&al  47  Our  Customers  
  • 48. Proprietary  &  Confiden&al  48  EXICON App LifeCycleMethodYour softwareYour ROIYour strategyYour softwareevolutionFinding  you  the  best  developers  &  project  managers  for  your  sorware  What  do  you  need?  Get  it  in  the  right  place  and  drive  users  to  download  your  app.  How  did  you  do?  How  could  you  do  beBer?  Get  your  somware  Mobility  strategy  Downloads  &  Engagement  Control  &  monitor  assets  DEFINE  BUILD  ENGAGE  MEASURE  Exicon’s  App  LifeCycle  Process  
  • 49. Proprietary  &  Confiden&al  49  Define  •  What  are  your  company’s  main  objec&ves?    •  Can  mobile  support  it?    •  If  so  what  do  you  want  to  achieve?    •  Who  are  you  trying  to  reach?    •  Where  are  they?    •  What  devices  do  they  use?    •  What  could  you  do?    •  What  are  your  compe&tors  doing?    •  What  does  success  look  like  to  you?    What  do  you  need?   Mobility  strategy  DEFINE  
  • 50. Proprietary  &  Confiden&al  50  Build    •  Who  should  be  building  the  app  for  you?  •  Do  they  have  the  right  skills  and  experience?  •  Are  they  able  to  evolve  with  you?  •  Are  you  able  to  store  your  cri&cal  project  needs?    •  Who  will  project  manage  it?  •  Are  you  up  to  date  with  news  about  your  developers?    •  Where  are  you  going  to  securely  store  all  the  assets?  Finding  you  the  best  developers  &  project  managers  for  your  sorware  Get  your  somware  BUILD  
  • 51. Proprietary  &  Confiden&al  51  Engage    •  Are  you  in  the  relevant  app  stores?    •  Is  your  social  media  driving  downloads?    •  Are  you  getng  real  engagement?    •  Are  you  using  in-­‐app  promo&ons?    •  Do  you  have  all  your  digital  content  under  your  control?    •  Are  you  engaging  your  end-­‐users  through  your  apps?    Get  it  in  the  right  place  and  drive  users  to  download  your  app.  Downloads  &  Engagement  ENGAGE  
  • 52. Proprietary  &  Confiden&al  52  Measure  •  Are  you  measuring  the  right  things?    •  Are  you  really  getng  the  ROI  you  planned?    •  Are  you  reaching  the  right  people?    •  Are  you  achieving  your  business  objec&ves?    •  How  could  you  improve?    •  Is  your  app  where  it  should  be?  •  Are  the  services  you  are  using  providing  what  your  app  needs?      How  did  you  do?  How  could  you  do  beBer?  Control  &  monitor  assets  MEASURE  
  • 53. Proprietary  &  Confiden&al  53  FOUNDER  &  EVP  Cat  Rust    sales@exiconglobal.com  WEBSITE  www.exiconglobal.com  Transforming business by Application