Mobile App Store Overview

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Provides an overview (in a concise table format) of over 20 mobile application stores. Provides information about each store including: operating system, platform, # users, # of apps, developer revenue share, # of free apps, # of downloads to date, billing method etc

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Mobile App Store Overview

  1. 1. MOBILE APP STORE OVERVIEW FEB ‘10 xdcbeta.exicon.mobi
  2. 2. MOBILE APP STORES FEB ‘10 STORE NAME Ovi Play Now Appstore App World Android Owner Nokia Sony Ericsson Apple Blackberry Google Android Operating Systems Symbian S40/S60 Symbian S40/S60 iPhone BlackBerry OS 4.2 Android Windows Mobile Java ME Java ME Platforms FlashLite - Java ME - FlashLite WRT # of users 5-10M 40M 50M 5-10M 1M Number of 7,500 3,700 105,000 3,500 16,000 applications # of Free Applications 288 - 21,000 736 - # of Paid Applications 1,423 - 84,000 2,263 - # of downloads to 10M - 2B - 400M date Volume of Approximately 1M per day - downloads Credit card Credit card Credit Card Billing Method Operator Premium SMS Premium SMS PayPal PayPal Google checkout Operator iTunes One-Off billing One-Off billing Biz Models One-Off billing One-Off billing Subscription billing One-Off billing In-app billing Developer Revenue 70% 70% 70% 80% 70% share $99 – Indie, $299 – Developer Fees $50 $0 $200 for 10 applications $25 Company account # of countries Global 13 77 26 26 26 countries globally Countries operating 77 countries globally 26 countries globally Global - (http://tinyurl.com/pbrpz6 in (http://tinyurl.com/6r45es) (http://tinyurl.com/b8tz88) ) Multiple platforms Strong presence in Online advertising, Fast Strength Available in 240 countries 77 countries, 50M users supported enterprise market approval process Limited App discoverability, Many free applications to Weakness - Application signing fee - Downward price spiral compete with Do they have a Yes Yes Yes Yes Yes Developer Program? Exicon Ltd. and XDC makes no warranties, expressed or implied, as to the accuracy of information contained on this document
  3. 3. MOBILE APP STORES FEB ‘10 STORE NAME MARKET PLACE APPLICATION STORE APP CATALOG SAMSUNG APPS JAVA STORE Owner Microsoft LG Palm Samsung Sun Operating Systems Windows Mobile Windows Mobile Windows Mobile Symbian S40-S60 - Windows Mobile Platforms Java ME - Palm Web OS - Java/J2ME Widgets # of users - - <1M - - Number of 1000 1,400 250 1,000 - applications # of Free Applications - - 60 - Billing Method Credit Card Credit Card Credit Card Credit Card Paypal Operator Paypal # of Paid Applications - - - - - Developer Revenue 70% 80% 70% 70% 70% share # of downloads to - - 1M - - date Volume of - - - - - downloads Biz Models One-Off billing One-Off billing One-Off billing One-Off billing - Developer Fees $99 $99 $0 - # of countries 36 17 2 3 1 Countries operating - http://tinyurl.com/lamw4w US, Canada UK, France, Italy US in Strength 30M potential users, Huge - - - 2.1 billion Java enabled knowledge base, .Net mobile phones and framework integration handheld devices; 6.5 million Java developers Weakness Limited consumer Not in Europe, 2 devices Palm Web OS only, 3 countries only - awareness only, Credit card payment Intransparant approval only process Do they have a Yes No Yes Yes - Developer Program? Exicon Ltd. and XDC makes no warranties, expressed or implied, as to the accuracy of information contained on this document
  4. 4. MOBILE APP STORES FEB ‘10 STORE NAME VCAST VODAFONE 360 LITMUS WEB2GO INFO & FUN Owner Verizon Vodafone O2 T-Mobile Telecom Italia/TIM Operating Systems Android - Blackberry OS 4.2 Android Android BlackBerry OS 4.2 Symbian S40/S60 Blackberry OS 4.2 Symbian S40-S60 Symbian S40/S60 Windows Mobile Windows Mobile Windows Mobile Windows Mobile Platforms Palm Web OS Widgets Java ME Java ME Java-J2ME BREW FlashLite BREW FlashLite Palm Web OS # of users - 44,435 3,300 - - Number of 250 7,000 560 - - applications # of Free - - 437 - - Applications Billing Method Operator Operator Operator - Credit card # of Paid - - 66 - - Applications Developer Revenue 70% 70% 70% 70% - share # of downloads to - 78,055 - - - date Volume of - - - - - downloads Biz Models One-Off billing One-Off billing - One-Off billing - Subscription billing Subscription billing Subscription billing In-app billing In-app billing Developer Fees $0 - - $0 - # of countries 1 8 50 1 1 Countries operating US http://tinyurl.com/yeg6llh - US Brazil in 8 more countries to follow in 2010 Strength Verizon has 60M users 315M strong customer base - User base of 30M User base of 40M base Weakness Only 1 country - - Only 1 country Only 1 country Do they have a Yes Yes No No No Developers Program? Exicon Ltd. and XDC makes no warranties, expressed or implied, as to the accuracy of information contained on this document
  5. 5. MOBILE APP STORES FEB ‘10 GetJar Pocket Gear Handango Mobango Handmark STORE NAME Owner GetJar PocketGear Handango Mobango Handmark Operating Systems Android BlackBerry OS 4.2 Android Android Android BlackBerry OS 4.2 Symbian S40-S60 BlackBerry OS 4.2 BlackBerry OS 4.2 BlackBerry OS 4.2 Symbian S40/S60 Windows Mobile Symbian S40/S60 Symbian S40/S60 Symbian S40-S60 Windows Mobile Windows Mobile Windows Mobile Windows Mobile iPhone iPhone Platforms Java ME Palm Web OS Palm Web OS Java ME Java-J2ME FlashLite FlashLite Palm Web OS Palm Web OS Palm Web OS # of users 15M - - 5M - Number of 14,000 70,000 50,000 24,000 - applications # of Free Applications - - - - - # of Paid Applications - - - - - # of downloads to date 700M 100M 101M 550M - Volume of downloads - - - - Billing Method Credit Card Credit Card Credit Card Credit card Credit Card; Operator Paypal Paypal Paypal; Amazon Google Checkout Biz Models One-Off billing One-Off billing One-Off billing - One-Off billing Developer Revenue Undisclosed 60% 60% - - share Developer Fees $0 $0 $0 $0 $0 # of countries Globally Globally Globally Globally Globally Countries operating in - - - - - Strength 55 million downloads per - - Accessible via mobile One of the oldest month, 1730 devices browser, appstores (10 years) supported, 2 day approval Fast approval process process Weakness - - - - - Do they have a No No Yes No No Developers program? Exicon Ltd. and XDC makes no warranties, expressed or implied, as to the accuracy of information contained on this document
  6. 6. MOBILE APP STORES FEB ‘10 AndAppStore AppStore Handster SlideMe Winplay STORE NAME Owner Funky Android App Store HQ Handster SlideME Magmic Games Operating Systems Android iPhone Android Android Windows mobile BlackBerry OS 4.2 Symbian S40/S60 Windows Mobile Platforms - - Java/J2ME - - # of users - - - - - Number of 490 138,250 6,000 813 100 applications # of Free - 40,580 - - - Applications # of Paid - 97,670 - - - Applications # of downloads to 250,000 - - - - date Volume of 1000 per day - 20,000 visitors a day - downloads Billing Method PayPal - Credit Card Credit Card Credit Card Premium SMS Amazon PayPal Biz Models - - One-Off billing One-Off billing One-Off billing Subscription based Subscription based In-App billing Developer Revenue 100% - 60% 70% - share Developer Fees $0 for paid applications - $0 $0 - # of countries Global - Global Global - Countries operating Global - Global Global - in Strength - - Supports in 10 languages; - - Specializes in White label app stores for carriers and OEMs Weakness - - - - - Do they have a - Yes - - - Developers program? Exicon Ltd. and XDC makes no warranties, expressed or implied, as to the accuracy of information contained on this document
  7. 7. MOBILE APP STORES FEB ‘10 Media Mall Symbian Horizon MStore App Central Mobile Market STORE NAME Owner AT&T Mobility Symbian Telefonica Bharti Airtel China Mobile Operating Systems Blackberry OS 4.2 Symbian S40/S60 - - Symbian S40/S60 iPhone Windows Mobile Symbian S40/S60 Android Windows Mobile OPhone Platforms J2ME - - Java - Palm Web OS # of users - - - - - Number of 90,000 77 1000 1250 2619 applications # of Free Applications - - 100 - - Billing Method Operator - Operator Operator Operator Credit card # of Paid Applications - - 900 - - Developer Revenue - - - - 70% share # of downloads to - - - - - date Volume of downloads - - - - - Biz Models One-Off billing - - One-Off billing One-Off Billing Subscription billing Developer Fees - - - - - # of countries - - 1 - 1 Countries operating in - - Beginning with Spain - China Strength AT&T supports 20,000 Symbian smartphone 200 million strong subscriber 120 million strong 500 M subscribers strong application distribution globally was base; 10 million in Spain subscriber base; development community; more than 50% of the total 25 application categories 90,000 content options market in 2008 Weakness - - - - - Do they have a Yes - - - Developers Program? Exicon Ltd. and XDC makes no warranties, expressed or implied, as to the accuracy of information contained on this document
  8. 8. MOBILE APP STORES FEB ‘10 STORE NAME T-Store Orange Shop Software Store Show App Store My Maxis Store Owner SK Telecom Orange/France Telecom Sprint KT Maxis Operating Systems Android Android Android - Symbian S40/S60 Symbian S40/S60 Blackberry OS 4.2 Blackberry OS 4.2 Windows Mobile Symbian S40/S60 Windows Mobile Windows Mobile Platforms - J2ME - - J2ME FlashLite # of users 215,000 - - - - Number of 6,500 5,000 - - 2,500 applications # of Free Applications - - - - - Billing Method Operator Operator Operator - Operator # of Paid Applications - - - - - Developer Revenue 70% 50% - 70% - share # of downloads to date 780,000 - - - - Volume of downloads - - - - - Biz Models - One-Off billing - - One-Off billing Subscription billing In-App billing Developer Fees $84 one time registration fee - - $0.84 one time - for developers registration fee for developers # of countries 1 4 - 1 1 Countries operating in S. Korea UK, France, Belgium, Spain - S. Korea Malaysia Strength Upto 100 WIPI based Subscriber base of 112 Subscriber base of - - handsets supported; million customers 48.3 million All carriers supported; 24 million potential consumer base; 90% of S.Korea’s 500,000 smartphone users; Weakness - - - Only 10% of S.Korea's - 500,000 smartpone users Do they have a - Yes -- - Yes Developers Program? Exicon Ltd. and XDC makes no warranties, expressed or implied, as to the accuracy of information contained on this document
  9. 9. GET IN TOUCH Want to know more? Visit us online and sign up to join the XDC network! xdcbeta.exicon.mobi * Researched by the Exicon Developers Connect Team * XDC is part of the Exicon Group – a family of companies that leads innovation, change and strategy in the fast growing mobile and internet industries.

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