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Future Travel Experience Asia
 

Future Travel Experience Asia

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“Apps are for loyalty, web is for acquisition.” Travel apps have one of the highest user retention rates of any category of app, with 50% of users retaining apps after 90 days, and using them ...

“Apps are for loyalty, web is for acquisition.” Travel apps have one of the highest user retention rates of any category of app, with 50% of users retaining apps after 90 days, and using them three times a week. For many travellers, an extensive arsenal of apps is an indispensable part of the airport journey, and we can expect mobile applications to soon become even more ubiquitous, for the passenger of the future is quite literally always connected.

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    Future Travel Experience Asia Future Travel Experience Asia Presentation Transcript

    • Future  Travel  Experience  Asia  May  2013    
    • Proprietary  &  Confiden?al  2  So#ware  is  driving  the  economy  Market  Cap  Change  in  5  Years  in  US$  B    + 73- 12 + 4- 38 + 427- 106+ 71- 1 - 7 + 1 1.52.5- 78 + 132
    • Proprietary  &  Confiden?al  3  And the Travel Industry is being impacted
    • Proprietary  &  Confiden?al  4  
    • Proprietary  &  Confiden?al  5  Mobile  revolu8on                        Mobile  is  biggest  revolu8on  in  compu8ng  since  emergence  of  Internet  
    • Proprietary  &  Confiden?al  6  Images  courtesy  of  Thomas  Crampton,  SCMP,  China  Daily,  Philly.com,  engadget.com  
    • Proprietary  &  Confiden?al  7  Mobile  Business  is  everywhere  Devices,  Applica?ons  and  Growth  Implica?ons  for  the  Enterprise  Mobile devicescontinue to proliferateMobile applicationsbecome indispensableMobile Commerce is accelerating, goinghand-in-hand with e-commerceThe enterprise has caught onInves?ng  significant  money  Sources:  KPCB,  Nielsen,  Business  Insider  Intelligence,  Comscore  Media  Metrix,  Yiibu,    
    • Proprietary  &  Confiden?al  8  Some  Cool  Local  Travel  Related  Apps  from  Innovators  Right  here  in  Hong  Kong  
    • Proprietary  &  Confiden?al  9  Handy  Hong  Kong    
    • Proprietary  &  Confiden?al  10  Passkit  hZp://www.nfcworld.com/2012/03/13/314432/japanese-­‐and-­‐korean-­‐carriers-­‐to-­‐launch-­‐cross-­‐border-­‐nfc-­‐coupons/  
    • Proprietary  &  Confiden?al  11  Sa8sfly  
    • Proprietary  &  Confiden?al  12  And  here  the  apps  I  use  when  travelling  
    • Proprietary  &  Confiden?al  13  #1 Use Ever note to manage loyaltyToday,  but  Passbook  is  changing  that……  
    • Proprietary  &  Confiden?al  14  #2 The right apps for TravellingKeeping  me  and  others  informed  while  staying  connected  digitally  and  physically  
    • Proprietary  &  Confiden?al  15  #3 Search & Book AppsIn  the  case  of  any  disrup?on  during  travel  
    • Proprietary  &  Confiden?al  16  #4 the physical toolsAll  of  these  to  ensure  I  stay  connected  
    • Proprietary  &  Confiden?al  17  #5 Stay saneLiving  with  jetlag  
    • Proprietary  &  Confiden?al  18  Who  is  Exicon?  Exicon   provides   the   core  p l a ` o r m   w i t h  intelligence,   tools   and  connec,ons   to   unlock  the   full   poten?al   of  mobile   technology   to  support  business  growth.    
    • Proprietary  &  Confiden?al  19  Who  we  work  with  1,500  Connec?ons  Between  Development  Houses  and  OEM’s,  Enterprises,  Brands  globally  10,000  Successful  Applica?ons  for  your  benchmarking  and  compe??ve  analysis  4,000  Development  partners  On  every  con?nents  for  a  beZer  worldwide  integra?on  60  Markets  80%  of  our  work  with  our  customers  is  repeat  business  
    • Proprietary  &  Confiden?al  20  It’s  all  about  the  app!    
    • Proprietary  &  Confiden?al  21  Applica8ons  are  exploding  across  industries  No.  of  Apps  Publicly  Available  Apps  (End  2012)    Automo?ve   Industrial   Media   Hotels  0  50  100  150  200  250  
    • Proprietary  &  Confiden?al  22  Applica8ons  are  exploding  –  airlines,  airports,  hotels  
    • Proprietary  &  Confiden?al  23      App  is  for  loyalty  &    web  is  for  acquisi8on    77.8    8.9    4.5     4.0     3.0     2.9     2.3     2.2     2.1     1.7    17.4    3.8     2.0     4.2     2.7     1.6     1.6     1.5     1.4     1.4    0    10    20    30    40    50    60    70    80    Millions   U.S.  Travel  Apps  Vs.  Mobile  Web  Sites  Unique  Audience  App  Audience  Source:  Nielsen,  June  2012  
    • Proprietary  &  Confiden?al  24  So  what  are  travellers  doing  on  mobile?    Mobile  is  part  of  the  travel  and  growing,  mostly  done  with  search  engines  and  oien  very  targeted  DisruptionInformation & Price Search  AccessResearch and Check-inSource:  Yiibu,  Think  Travel,.  19%   18%   17%  69%   65%   68%  0%  50%  100%  Jan-­‐12   Feb-­‐12   Mar-­‐12  %  Of  Hotels  And  Flights  Booked  On  Mobile  Within  24  Hours  Of  Travel  Source:  Expedia  US,  2012  A  Significant  %  Of  Expedias  Mobile  Bookings  Are  For  Last  Minute  Travel  Last  Minute  Flights   Last  Minute  Hotels    
    • Proprietary  &  Confiden?al  25  Weather  Reference  Sports:  Scores  News  Travel  Lifestyle:  Communica?on  U?li?es  Games:  Single  Player  Sports:  Stats  Books  Food  Naviga?on  Banking  Business  Produc?vity  Finance:  Tools  Entertain.  Social  Networking  Retail  Educa?on  Deals  Health  Games:  Social  Medical  Personaliza?on  Music:  Streaming  Photo  &  Video  Music    Da?ng  Finance:  Budge?ng  0  1  2  3  4  5  6  7  8  9  10  0%   10%   20%   30%   40%   50%   60%  Frequency  Of  Use  By  Week  Average  User  Reten8on  App  Reten8on  A#er  90  Days  By  Category  Source:  Flurry  
    • Proprietary  &  Confiden?al  26  85%  31%  12%   9%   8%   7%  Naviga?on   Mul?-­‐Category  Travel  (Priceline,  Kayak  …  )    Airlines   Hotels   Travel  Des?na?ons  Ground  Transporta?on  Combined  App/Mobile  Web  Reach  By  Travel  Subcategory    
    • Proprietary  &  Confiden?al  27  Airport  mobile  strategy      AND  Build  an  For  your  Home-­‐Base    For  your  Visitors  
    • Proprietary  &  Confiden?al  28  10-Steps to aligning your mobility needs
    • Proprietary  &  Confiden?al  29  Local  Travel  Pack  Book  Research  Hear  Step  1:  Mapping  the  Travel  Journey  
    • Proprietary  &  Confiden?al  30  Step  6  Engagement  Features:  Hear  
    • Proprietary  &  Confiden?al  31  One  in  three  predicted  to  research  travel  on  a  mobile  Step  6  Engagement  Features:  Research  &  Booking  
    • Proprietary  &  Confiden?al  32  Step  6  Engagement  Features:  Local  Travel  Swipe  phone  and  pay  for  Car  Park   Beat  the  traffic    Tag  your  parking    Local  Language  Transla?on  Travel  &  Tourism  Apps  
    • Proprietary  &  Confiden?al  33  Step  6  Engagement  Features:  Forecourt  &  Baggage    Where  do  I  check  in?     Track  Luggage  Check  for  excess  luggage  Plan  my  journey  Book  a  room  Rent  a  car  Exchange  Currency  
    • Proprietary  &  Confiden?al  34  Step  6  Engagement  Features:  Check-­‐in  NFC  outperforming  QR  by  12  ?mes  in  tests.  
    • Proprietary  &  Confiden?al  35  Step  6  Engagement  Features:  Departure/Arrival  Concourse  
    • Proprietary  &  Confiden?al  36  WTF  
    • Proprietary  &  Confiden?al  37    Imagine  you’re  at  a  Restaurant  Menu  =  API  Order  =  Request  or  Call  Food  =  Data  or  System  Response  
    • Proprietary  &  Confiden?al  38  Download  your  guide  to  the  API  Economy  in  Ac8on  here      h`p://www.exiconglobal.com/report-­‐download/the-­‐true-­‐connec8vity-­‐of-­‐mobile    
    • Proprietary  &  Confiden?al  39  Travel  APIs  Flight  Aware  Checking  flight  ?mes  &  tracking  real  ?me  informa?on  Trust  Pilot  –  Customer  Review  API  Tripoma8c  –  Trip  Planning  API  Sky  Picker  Low-­‐cost  airline-­‐?cket  search  engine  
    • Proprietary  &  Confiden?al  40  Apps/APIs  Lu#hansa  by  Lu#hansa  Ltd.    •  QR  Boarding  Pass    •  Download  the  boarding  pass  before  heading  to  airport.    All  you  have  to  do  is  to  use  the  QR  code  for  boarding.  Schipol  Amsterdam  Aiprort  by  Schipol  Group    •  Flight  Informa?on  and  push  no?fica?on  •  Open  it  and  see  the  flight  informa?on.  Check  the  latest  See  Buy  Fly  deals  to  pack  them  up  when  you  get  to  fly.  Flughafen  Munchen  -­‐  Munich  Airport  –  MUC  by  Munich  Airport  GmbH  •  Flight  Informa?on  and  push  no?fica?on  •  Use  myMUC  to  check  your  favorite  flights,  shops.  Enjoy  the  aZrac?ve  discounts  by  using  the  mobile  coupons.  Frankfurt  Airport  (FRA  Airport)  by  Fraport  AG  -­‐  Frankfurt  Airport  Services  Worldwide  •  Map  Naviga?on  •  Choose  your  favorite  shop,  parking  or  restaurants.  All  the  loca?ons  will  be  shown  on  the  map  and  it  will  show  you  which  interested  loca?on  near  you  Swiss  by  Swiss  Interna8onal  Air  Lines  Ltd.  •  Flight  Informa?on  and  QR      boarding  pass  •  Use  iPhone  GPS  to  check  current  arrival  and  departure  ?mes  and  your  flight  status.  Check  in  and  download  the  QR  boarding  pass.  Air  France  Mobile  by  Air  France  S.A.  •  Purchase  ?cket  and  Miles  Balance  •  Purchase  ?cket  with  schedule  with  search  engine  by  using  your  credit  card.  You  can  check  miles  you  gain  and  enhance  to  next  membership  level.  
    • Proprietary  &  Confiden?al  41  Check  out  our  API  Directory:        hZp://www.exiconglobal.com/api-­‐dir/        
    • Proprietary  &  Confiden?al  42  
    • Proprietary  &  Confiden?al  43  Download  your  Mobile  Applica8on  Ecosystem  here  h`p://www.exiconglobal.com/corp/our-­‐products/industry-­‐updates/  
    • Proprietary  &  Confiden?al  44  Exicon  SaaS  Plaeorm  manages  customer  apps  
    • Proprietary  &  Confiden?al  45  
    • Proprietary  &  Confiden?al  46  Download  your  AppCyle    h`p://www.exiconglobal.com/corp/our-­‐products/industry-­‐updates/  
    • Proprietary  &  Confiden?al  47  Define  your  needs  Know  whats  happening  to  make  smart  decisions    •  App  +  API  directories  •  Compe?tor  benchmarking  for  Apps  +  APIs  •  Relevant  news  for  Apps  +  APIs  •  Brief  crea?on  for  your  projects  •  Trend  reports  Our  plaeorm  manages  your  complete  App  Lifecycle  1  Building  your  so#ware  Manage  assets  and  partners  securely    •  3  best  of  class  qualified  developers  •  Partner  Network  Management  •  Project  documenta?on  aggrega?on  •  Tracking  for  your  project  workflow  
    • Proprietary  &  Confiden?al  48  Engaging  with  your  customers  Get  your  so#ware  downloaded    •  Appstore  distribu?on  &  discovery  •  Social  media  outreach  to  drive  downloads  •  In-­‐app  and  mobile  promo?on  for  downloads  •  Drive  API  calls  Our  plaeorm  manages  your  complete  App  Lifecycle  2  Measuring  your  performance  Analyze  the  ups  and  downs  of  your  applica8ons    •  Appstore  distribu?on  &  discovery  •  Social  media  outreach  to  drive  downloads  •  In-­‐app  and  mobile  promo?on  for  downloads  •  Drive  API  calls  
    • Proprietary  &  Confiden?al  49  CHAIRMAN  &  CEO    Stefan  Rust    sales@exiconglobal.com  WEBSITE  www.exiconglobal.com  Transforming business by Application