Future	  Travel	  Experience	  Asia	  May	  2013	  	  
Proprietary	  &	  Confiden?al	  2	  So#ware	  is	  driving	  the	  economy	  Market	  Cap	  Change	  in	  5	  Years	  in	  ...
Proprietary	  &	  Confiden?al	  3	  And the Travel Industry is being impacted
Proprietary	  &	  Confiden?al	  4	  
Proprietary	  &	  Confiden?al	  5	  Mobile	  revolu8on	  	  	  	  	  	  	  	  	  	  	  	  Mobile	  is	  biggest	  revolu8on...
Proprietary	  &	  Confiden?al	  6	  Images	  courtesy	  of	  Thomas	  Crampton,	  SCMP,	  China	  Daily,	  Philly.com,	  en...
Proprietary	  &	  Confiden?al	  7	  Mobile	  Business	  is	  everywhere	  Devices,	  Applica?ons	  and	  Growth	  Implica?o...
Proprietary	  &	  Confiden?al	  8	  Some	  Cool	  Local	  Travel	  Related	  Apps	  from	  Innovators	  Right	  here	  in	 ...
Proprietary	  &	  Confiden?al	  9	  Handy	  Hong	  Kong	  	  
Proprietary	  &	  Confiden?al	  10	  Passkit	  hZp://www.nfcworld.com/2012/03/13/314432/japanese-­‐and-­‐korean-­‐carriers-...
Proprietary	  &	  Confiden?al	  11	  Sa8sfly	  
Proprietary	  &	  Confiden?al	  12	  And	  here	  the	  apps	  I	  use	  when	  travelling	  
Proprietary	  &	  Confiden?al	  13	  #1 Use Ever note to manage loyaltyToday,	  but	  Passbook	  is	  changing	  that……	  
Proprietary	  &	  Confiden?al	  14	  #2 The right apps for TravellingKeeping	  me	  and	  others	  informed	  while	  stayi...
Proprietary	  &	  Confiden?al	  15	  #3 Search & Book AppsIn	  the	  case	  of	  any	  disrup?on	  during	  travel	  
Proprietary	  &	  Confiden?al	  16	  #4 the physical toolsAll	  of	  these	  to	  ensure	  I	  stay	  connected	  
Proprietary	  &	  Confiden?al	  17	  #5 Stay saneLiving	  with	  jetlag	  
Proprietary	  &	  Confiden?al	  18	  Who	  is	  Exicon?	  Exicon	   provides	   the	   core	  p l a ` o r m 	   w i t h	  i...
Proprietary	  &	  Confiden?al	  19	  Who	  we	  work	  with	  1,500	  Connec?ons	  Between	  Development	  Houses	  and	  O...
Proprietary	  &	  Confiden?al	  20	  It’s	  all	  about	  the	  app!	  	  
Proprietary	  &	  Confiden?al	  21	  Applica8ons	  are	  exploding	  across	  industries	  No.	  of	  Apps	  Publicly	  Ava...
Proprietary	  &	  Confiden?al	  22	  Applica8ons	  are	  exploding	  –	  airlines,	  airports,	  hotels	  
Proprietary	  &	  Confiden?al	  23	  	  	  App	  is	  for	  loyalty	  &	  	  web	  is	  for	  acquisi8on	  	  77.8	  	  8.9...
Proprietary	  &	  Confiden?al	  24	  So	  what	  are	  travellers	  doing	  on	  mobile?	  	  Mobile	  is	  part	  of	  the...
Proprietary	  &	  Confiden?al	  25	  Weather	  Reference	  Sports:	  Scores	  News	  Travel	  Lifestyle:	  Communica?on	  U...
Proprietary	  &	  Confiden?al	  26	  85%	  31%	  12%	   9%	   8%	   7%	  Naviga?on	   Mul?-­‐Category	  Travel	  (Priceline...
Proprietary	  &	  Confiden?al	  27	  Airport	  mobile	  strategy	  	  	  AND	  Build	  an	  For	  your	  Home-­‐Base	  	  F...
Proprietary	  &	  Confiden?al	  28	  10-Steps to aligning your mobility needs
Proprietary	  &	  Confiden?al	  29	  Local	  Travel	  Pack	  Book	  Research	  Hear	  Step	  1:	  Mapping	  the	  Travel	  ...
Proprietary	  &	  Confiden?al	  30	  Step	  6	  Engagement	  Features:	  Hear	  
Proprietary	  &	  Confiden?al	  31	  One	  in	  three	  predicted	  to	  research	  travel	  on	  a	  mobile	  Step	  6	  E...
Proprietary	  &	  Confiden?al	  32	  Step	  6	  Engagement	  Features:	  Local	  Travel	  Swipe	  phone	  and	  pay	  for	 ...
Proprietary	  &	  Confiden?al	  33	  Step	  6	  Engagement	  Features:	  Forecourt	  &	  Baggage	  	  Where	  do	  I	  chec...
Proprietary	  &	  Confiden?al	  34	  Step	  6	  Engagement	  Features:	  Check-­‐in	  NFC	  outperforming	  QR	  by	  12	  ...
Proprietary	  &	  Confiden?al	  35	  Step	  6	  Engagement	  Features:	  Departure/Arrival	  Concourse	  
Proprietary	  &	  Confiden?al	  36	  WTF	  
Proprietary	  &	  Confiden?al	  37	  	  Imagine	  you’re	  at	  a	  Restaurant	  Menu	  =	  API	  Order	  =	  Request	  or	...
Proprietary	  &	  Confiden?al	  38	  Download	  your	  guide	  to	  the	  API	  Economy	  in	  Ac8on	  here	  	  	  h`p://w...
Proprietary	  &	  Confiden?al	  39	  Travel	  APIs	  Flight	  Aware	  Checking	  flight	  ?mes	  &	  tracking	  real	  ?me	 ...
Proprietary	  &	  Confiden?al	  40	  Apps/APIs	  Lu#hansa	  by	  Lu#hansa	  Ltd.	  	  •  QR	  Boarding	  Pass	  	  •  Downl...
Proprietary	  &	  Confiden?al	  41	  Check	  out	  our	  API	  Directory:	  	  	  	  hZp://www.exiconglobal.com/api-­‐dir/	...
Proprietary	  &	  Confiden?al	  42	  
Proprietary	  &	  Confiden?al	  43	  Download	  your	  Mobile	  Applica8on	  Ecosystem	  here	  h`p://www.exiconglobal.com/...
Proprietary	  &	  Confiden?al	  44	  Exicon	  SaaS	  Plaeorm	  manages	  customer	  apps	  
Proprietary	  &	  Confiden?al	  45	  
Proprietary	  &	  Confiden?al	  46	  Download	  your	  AppCyle	  	  h`p://www.exiconglobal.com/corp/our-­‐products/industry...
Proprietary	  &	  Confiden?al	  47	  Define	  your	  needs	  Know	  whats	  happening	  to	  make	  smart	  decisions	  	  •...
Proprietary	  &	  Confiden?al	  48	  Engaging	  with	  your	  customers	  Get	  your	  so#ware	  downloaded	  	  •  Appstor...
Proprietary	  &	  Confiden?al	  49	  CHAIRMAN	  &	  CEO 	  	  Stefan	  Rust	  	  sales@exiconglobal.com	  WEBSITE	  www.exi...
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Future Travel Experience Asia

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“Apps are for loyalty, web is for acquisition.” Travel apps have one of the highest user retention rates of any category of app, with 50% of users retaining apps after 90 days, and using them three times a week. For many travellers, an extensive arsenal of apps is an indispensable part of the airport journey, and we can expect mobile applications to soon become even more ubiquitous, for the passenger of the future is quite literally always connected.

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Future Travel Experience Asia

  1. 1. Future  Travel  Experience  Asia  May  2013    
  2. 2. Proprietary  &  Confiden?al  2  So#ware  is  driving  the  economy  Market  Cap  Change  in  5  Years  in  US$  B    + 73- 12 + 4- 38 + 427- 106+ 71- 1 - 7 + 1 1.52.5- 78 + 132
  3. 3. Proprietary  &  Confiden?al  3  And the Travel Industry is being impacted
  4. 4. Proprietary  &  Confiden?al  4  
  5. 5. Proprietary  &  Confiden?al  5  Mobile  revolu8on                        Mobile  is  biggest  revolu8on  in  compu8ng  since  emergence  of  Internet  
  6. 6. Proprietary  &  Confiden?al  6  Images  courtesy  of  Thomas  Crampton,  SCMP,  China  Daily,  Philly.com,  engadget.com  
  7. 7. Proprietary  &  Confiden?al  7  Mobile  Business  is  everywhere  Devices,  Applica?ons  and  Growth  Implica?ons  for  the  Enterprise  Mobile devicescontinue to proliferateMobile applicationsbecome indispensableMobile Commerce is accelerating, goinghand-in-hand with e-commerceThe enterprise has caught onInves?ng  significant  money  Sources:  KPCB,  Nielsen,  Business  Insider  Intelligence,  Comscore  Media  Metrix,  Yiibu,    
  8. 8. Proprietary  &  Confiden?al  8  Some  Cool  Local  Travel  Related  Apps  from  Innovators  Right  here  in  Hong  Kong  
  9. 9. Proprietary  &  Confiden?al  9  Handy  Hong  Kong    
  10. 10. Proprietary  &  Confiden?al  10  Passkit  hZp://www.nfcworld.com/2012/03/13/314432/japanese-­‐and-­‐korean-­‐carriers-­‐to-­‐launch-­‐cross-­‐border-­‐nfc-­‐coupons/  
  11. 11. Proprietary  &  Confiden?al  11  Sa8sfly  
  12. 12. Proprietary  &  Confiden?al  12  And  here  the  apps  I  use  when  travelling  
  13. 13. Proprietary  &  Confiden?al  13  #1 Use Ever note to manage loyaltyToday,  but  Passbook  is  changing  that……  
  14. 14. Proprietary  &  Confiden?al  14  #2 The right apps for TravellingKeeping  me  and  others  informed  while  staying  connected  digitally  and  physically  
  15. 15. Proprietary  &  Confiden?al  15  #3 Search & Book AppsIn  the  case  of  any  disrup?on  during  travel  
  16. 16. Proprietary  &  Confiden?al  16  #4 the physical toolsAll  of  these  to  ensure  I  stay  connected  
  17. 17. Proprietary  &  Confiden?al  17  #5 Stay saneLiving  with  jetlag  
  18. 18. Proprietary  &  Confiden?al  18  Who  is  Exicon?  Exicon   provides   the   core  p l a ` o r m   w i t h  intelligence,   tools   and  connec,ons   to   unlock  the   full   poten?al   of  mobile   technology   to  support  business  growth.    
  19. 19. Proprietary  &  Confiden?al  19  Who  we  work  with  1,500  Connec?ons  Between  Development  Houses  and  OEM’s,  Enterprises,  Brands  globally  10,000  Successful  Applica?ons  for  your  benchmarking  and  compe??ve  analysis  4,000  Development  partners  On  every  con?nents  for  a  beZer  worldwide  integra?on  60  Markets  80%  of  our  work  with  our  customers  is  repeat  business  
  20. 20. Proprietary  &  Confiden?al  20  It’s  all  about  the  app!    
  21. 21. Proprietary  &  Confiden?al  21  Applica8ons  are  exploding  across  industries  No.  of  Apps  Publicly  Available  Apps  (End  2012)    Automo?ve   Industrial   Media   Hotels  0  50  100  150  200  250  
  22. 22. Proprietary  &  Confiden?al  22  Applica8ons  are  exploding  –  airlines,  airports,  hotels  
  23. 23. Proprietary  &  Confiden?al  23      App  is  for  loyalty  &    web  is  for  acquisi8on    77.8    8.9    4.5     4.0     3.0     2.9     2.3     2.2     2.1     1.7    17.4    3.8     2.0     4.2     2.7     1.6     1.6     1.5     1.4     1.4    0    10    20    30    40    50    60    70    80    Millions   U.S.  Travel  Apps  Vs.  Mobile  Web  Sites  Unique  Audience  App  Audience  Source:  Nielsen,  June  2012  
  24. 24. Proprietary  &  Confiden?al  24  So  what  are  travellers  doing  on  mobile?    Mobile  is  part  of  the  travel  and  growing,  mostly  done  with  search  engines  and  oien  very  targeted  DisruptionInformation & Price Search  AccessResearch and Check-inSource:  Yiibu,  Think  Travel,.  19%   18%   17%  69%   65%   68%  0%  50%  100%  Jan-­‐12   Feb-­‐12   Mar-­‐12  %  Of  Hotels  And  Flights  Booked  On  Mobile  Within  24  Hours  Of  Travel  Source:  Expedia  US,  2012  A  Significant  %  Of  Expedias  Mobile  Bookings  Are  For  Last  Minute  Travel  Last  Minute  Flights   Last  Minute  Hotels    
  25. 25. Proprietary  &  Confiden?al  25  Weather  Reference  Sports:  Scores  News  Travel  Lifestyle:  Communica?on  U?li?es  Games:  Single  Player  Sports:  Stats  Books  Food  Naviga?on  Banking  Business  Produc?vity  Finance:  Tools  Entertain.  Social  Networking  Retail  Educa?on  Deals  Health  Games:  Social  Medical  Personaliza?on  Music:  Streaming  Photo  &  Video  Music    Da?ng  Finance:  Budge?ng  0  1  2  3  4  5  6  7  8  9  10  0%   10%   20%   30%   40%   50%   60%  Frequency  Of  Use  By  Week  Average  User  Reten8on  App  Reten8on  A#er  90  Days  By  Category  Source:  Flurry  
  26. 26. Proprietary  &  Confiden?al  26  85%  31%  12%   9%   8%   7%  Naviga?on   Mul?-­‐Category  Travel  (Priceline,  Kayak  …  )    Airlines   Hotels   Travel  Des?na?ons  Ground  Transporta?on  Combined  App/Mobile  Web  Reach  By  Travel  Subcategory    
  27. 27. Proprietary  &  Confiden?al  27  Airport  mobile  strategy      AND  Build  an  For  your  Home-­‐Base    For  your  Visitors  
  28. 28. Proprietary  &  Confiden?al  28  10-Steps to aligning your mobility needs
  29. 29. Proprietary  &  Confiden?al  29  Local  Travel  Pack  Book  Research  Hear  Step  1:  Mapping  the  Travel  Journey  
  30. 30. Proprietary  &  Confiden?al  30  Step  6  Engagement  Features:  Hear  
  31. 31. Proprietary  &  Confiden?al  31  One  in  three  predicted  to  research  travel  on  a  mobile  Step  6  Engagement  Features:  Research  &  Booking  
  32. 32. Proprietary  &  Confiden?al  32  Step  6  Engagement  Features:  Local  Travel  Swipe  phone  and  pay  for  Car  Park   Beat  the  traffic    Tag  your  parking    Local  Language  Transla?on  Travel  &  Tourism  Apps  
  33. 33. Proprietary  &  Confiden?al  33  Step  6  Engagement  Features:  Forecourt  &  Baggage    Where  do  I  check  in?     Track  Luggage  Check  for  excess  luggage  Plan  my  journey  Book  a  room  Rent  a  car  Exchange  Currency  
  34. 34. Proprietary  &  Confiden?al  34  Step  6  Engagement  Features:  Check-­‐in  NFC  outperforming  QR  by  12  ?mes  in  tests.  
  35. 35. Proprietary  &  Confiden?al  35  Step  6  Engagement  Features:  Departure/Arrival  Concourse  
  36. 36. Proprietary  &  Confiden?al  36  WTF  
  37. 37. Proprietary  &  Confiden?al  37    Imagine  you’re  at  a  Restaurant  Menu  =  API  Order  =  Request  or  Call  Food  =  Data  or  System  Response  
  38. 38. Proprietary  &  Confiden?al  38  Download  your  guide  to  the  API  Economy  in  Ac8on  here      h`p://www.exiconglobal.com/report-­‐download/the-­‐true-­‐connec8vity-­‐of-­‐mobile    
  39. 39. Proprietary  &  Confiden?al  39  Travel  APIs  Flight  Aware  Checking  flight  ?mes  &  tracking  real  ?me  informa?on  Trust  Pilot  –  Customer  Review  API  Tripoma8c  –  Trip  Planning  API  Sky  Picker  Low-­‐cost  airline-­‐?cket  search  engine  
  40. 40. Proprietary  &  Confiden?al  40  Apps/APIs  Lu#hansa  by  Lu#hansa  Ltd.    •  QR  Boarding  Pass    •  Download  the  boarding  pass  before  heading  to  airport.    All  you  have  to  do  is  to  use  the  QR  code  for  boarding.  Schipol  Amsterdam  Aiprort  by  Schipol  Group    •  Flight  Informa?on  and  push  no?fica?on  •  Open  it  and  see  the  flight  informa?on.  Check  the  latest  See  Buy  Fly  deals  to  pack  them  up  when  you  get  to  fly.  Flughafen  Munchen  -­‐  Munich  Airport  –  MUC  by  Munich  Airport  GmbH  •  Flight  Informa?on  and  push  no?fica?on  •  Use  myMUC  to  check  your  favorite  flights,  shops.  Enjoy  the  aZrac?ve  discounts  by  using  the  mobile  coupons.  Frankfurt  Airport  (FRA  Airport)  by  Fraport  AG  -­‐  Frankfurt  Airport  Services  Worldwide  •  Map  Naviga?on  •  Choose  your  favorite  shop,  parking  or  restaurants.  All  the  loca?ons  will  be  shown  on  the  map  and  it  will  show  you  which  interested  loca?on  near  you  Swiss  by  Swiss  Interna8onal  Air  Lines  Ltd.  •  Flight  Informa?on  and  QR      boarding  pass  •  Use  iPhone  GPS  to  check  current  arrival  and  departure  ?mes  and  your  flight  status.  Check  in  and  download  the  QR  boarding  pass.  Air  France  Mobile  by  Air  France  S.A.  •  Purchase  ?cket  and  Miles  Balance  •  Purchase  ?cket  with  schedule  with  search  engine  by  using  your  credit  card.  You  can  check  miles  you  gain  and  enhance  to  next  membership  level.  
  41. 41. Proprietary  &  Confiden?al  41  Check  out  our  API  Directory:        hZp://www.exiconglobal.com/api-­‐dir/        
  42. 42. Proprietary  &  Confiden?al  42  
  43. 43. Proprietary  &  Confiden?al  43  Download  your  Mobile  Applica8on  Ecosystem  here  h`p://www.exiconglobal.com/corp/our-­‐products/industry-­‐updates/  
  44. 44. Proprietary  &  Confiden?al  44  Exicon  SaaS  Plaeorm  manages  customer  apps  
  45. 45. Proprietary  &  Confiden?al  45  
  46. 46. Proprietary  &  Confiden?al  46  Download  your  AppCyle    h`p://www.exiconglobal.com/corp/our-­‐products/industry-­‐updates/  
  47. 47. Proprietary  &  Confiden?al  47  Define  your  needs  Know  whats  happening  to  make  smart  decisions    •  App  +  API  directories  •  Compe?tor  benchmarking  for  Apps  +  APIs  •  Relevant  news  for  Apps  +  APIs  •  Brief  crea?on  for  your  projects  •  Trend  reports  Our  plaeorm  manages  your  complete  App  Lifecycle  1  Building  your  so#ware  Manage  assets  and  partners  securely    •  3  best  of  class  qualified  developers  •  Partner  Network  Management  •  Project  documenta?on  aggrega?on  •  Tracking  for  your  project  workflow  
  48. 48. Proprietary  &  Confiden?al  48  Engaging  with  your  customers  Get  your  so#ware  downloaded    •  Appstore  distribu?on  &  discovery  •  Social  media  outreach  to  drive  downloads  •  In-­‐app  and  mobile  promo?on  for  downloads  •  Drive  API  calls  Our  plaeorm  manages  your  complete  App  Lifecycle  2  Measuring  your  performance  Analyze  the  ups  and  downs  of  your  applica8ons    •  Appstore  distribu?on  &  discovery  •  Social  media  outreach  to  drive  downloads  •  In-­‐app  and  mobile  promo?on  for  downloads  •  Drive  API  calls  
  49. 49. Proprietary  &  Confiden?al  49  CHAIRMAN  &  CEO    Stefan  Rust    sales@exiconglobal.com  WEBSITE  www.exiconglobal.com  Transforming business by Application

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