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Exicon's CEO, Stefan Rust, takes a closer look at what's happening in China when it comes to mobile marketing and app development for brands and agencies.

Exicon's CEO, Stefan Rust, takes a closer look at what's happening in China when it comes to mobile marketing and app development for brands and agencies.

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Exicon - Apps & Mobile in China Presentation Transcript

  • 1. App Development Made Simple November 2011 2* !"#$"%&(")*+*,#-./&-0(1*
  • 2. There’s an app for that.. 3* !"#$"%&(")*+*,#-./&-0(1*
  • 3. The leading platform for 
matching the right developers
 with biggest brand globally. 4* !"#$"%&(")*+*,#-./&-0(1*
  • 4. Exicon — Helping Brands Go Mobile since 2007 1,000 Development Houses connected with Agencies, Marketers and Enterprises 4,000 Qualified Development Houses in our marketplace 60 Countries actively serving 
 Fortune 1,000 companies 3,000 Successful branded applications for your benchmarking and competitive analysis 5* !"#$"%&(")*+*,#-./&-0(1*
  • 5. Our Developers — Platform & Geographies !"#$%"&!()*+$ 4,000 + 789* ,<=>9** :;6* 5;;* Qualified Development Houses =>?=9* 3@4* 7A* 2B:* CDEF9>G* 2:2* HE9>,D* 2;6* AMERICAN EMEA APAC 29% 36% 35% WEB1090 981 560 801 559 529 137 165 370 NUMBER OF DEVELOPMENT HOUSES AND OPERATING PLATFORMS 6* !"#$"%&(")*+*,#-./&-0(1*
  • 6. We Serve Clients Across the Globe. @* !"#$"%&(")*+*,#-./&-0(1*
  • 7. Era of Smart-Phones to Smarter-Phones•  Unprecedented Pace of innovation•  Location adding a new dimension to time and money
•  Intensity / focus / leadership •  Apple •  Google •  Amazon.com •  Facebook
•  Combination of technology and elegant design :* !"#$"%&(")*+*,#-./&-0(1*
  • 8. Shift from WEB to MOBILE -3% Consumption in Total Minutes of U.S. Web Use (Indexed) web usage Indexed (March 2010 = 100) 500M Hours across the Erosionweb 
 or 2.2B in Inventory +28% mobile usageSource: Ben Elowitz, Wetpaint / comScore B* !"#$"%&(")*+*,#-./&-0(1*
  • 9. Mobile has all the Right Ingredients to Connect People Identity Who we are Presence All of the time Social Thread of Relationships Video Experience I* !"#$"%&(")*+*,#-./&-0(1*
  • 10. Mobile Apps are kind of a Big Deal 15B 3x in 2 years Applications Downloads In 2010 Applications Downloads In 2010 GLOBAL MOBILE APPS DOWNLOAD MOBILE APPLICATIONS STORES’ NUMBER OF DOWNLOADS & REVENUE, WORLDWIDE 615% 
 In 2009 to 2012 2;* !"#$"%&(")*+*,#-./&-0(1*
  • 11. If you want Eyeballs.. AVERAGE APP 10M DOWNLOADS + USER SHOWS THEIR APPS TO ONE ADDITIONAL +<$100K=US$5.0 TOTAL DEV COST GLOBAL CPM INDIVIDUAL 22* !"#$"%&(")*+*,#-./&-0(1*
  • 12. China Economic Trends•  Go West
 Urbanization Policy to balance growth to Inner Provinces 
•  Go In
 Focus on Domestic Consumption 
•  Go Out
 Encourage Expansion Outside of China 23* !"#$"%&(")*+*,#-./&-0(1*
  • 13. Doing Business in China•  China is not one Homogenous Market 
•  Building Relationship are Key
 Personal & Business Relationships often Blur. 
•  Know the Key Players & Influencers
 You will need them on board in order to effectively do business
•  Speed
 Response times are expected in a very short timeframe.
•  Scale
 Chinese Provinces can have 50 to 100 million people.•  Many Chinese companies insist on playing by their own rules
 Business culture is very different. •  Don’t go into JVs too early
 24* !"#$"%&(")*+*,#-./&-0(1*
  • 14. In 3 Years, China added more 
Internet Users than Exist in USARank Country 07–10 Internet 2010 Internet Y/Y Growth Population User Additions (MMs) User (MMs) Penetration1 China 246 459 20% 34%2 India 42 88 43 83 Nigeria 35 45 2 284 Russia 25 60 0 425 Iran 24 37 31 496 USA 22 244 2 797 Brazil 21 79 4 418 Philippines 18 23 292 259 Mexico 13 35 24 3110 Pakistan 12 29 43 17 Top 10 457 1,099 16% 29% World 693 2,054 13% 30%Source: International Telecommunications Union. 25* !"#$"%&(")*+*,#-./&-0(1*
  • 15. 2 of the top 10 Internet Properties are in ChinaAnd their audience is 100% domestic Google Microsoft Facebook Yahoo! Wikipedia Amazon.com USA Users Apple International Users Tencent VEVO Baidu 0 200 400 600 800 1,000 1,200 Monthly Unique Visitors (MM)Source: comScore Global, 8/11. 26* !"#$"%&(")*+*,#-./&-0(1*
  • 16. 2@*!"#$"%&(")*+*,#-./&-0(1*
  • 17. 5 Provinces have 49.4% of all Mobile Internet Users.Identical with distribution of wealth 2:* !"#$"%&(")*+*,#-./&-0(1*
  • 18. 3 Major Network Operations & User Amounts CHINA MOBILE 628 M CHINA UNICOM 186 M CHINA TELECOM 113 M 87M Using 2G Net Profit: $39 Billion APRU = Average Revenue per user TELECOM USERS BY AUG 2011 25.61M Using 3G Revenue $188 Billion $8.2 JAN – JUN 2011 JAN – JUN 2011 158M Using 2G Net Profit: $413 Million UNICORN 28.76M Using 3G Revenue $159 Billion $7.3 158M Using 2G Net Profit: $96 Million 158M Using 2G MOBILE 40.31M Using 3G Revenue $391 Billion $10.9Source: International Telecommunications Union. 2B* !"#$"%&(")*+*,#-./&-0(1*
  • 19. And What do they do Online?Very much in line with what they do OfflineSource: The Nielsen Company 2I* !"#$"%&(")*+*,#-./&-0(1*
  • 20. China Mobile Application Report and it shows that 
Nokia’s OVI Store & China Mobile’s Mobile Market 
are dominating the Chinese Application Store MarketSource: iResearch inc 3;* !"#$"%&(")*+*,#-./&-0(1*
  • 21. Top Manufacturers of Android Handsets Google Other 2% 4% ZTE 3% Lenovo 4% <J,* HTC Meizu 31% F##* 6% 8(KLM-N* Sony Ericsson <M(O&%* 7% 8#-)*D"%PLL#-* F&%QM* Huawei 9% R&-#S#* TJD* Samsung Moto C##N1&* 14% 20% UV&"*Source: Umeng 32* !"#$"%&(")*+*,#-./&-0(1*
  • 22. Top Manufacturers of Android HandsetsSource: http://v.youku.com/v_show/id_XMjk5OTgyNDcy.html 33* !"#$"%&(")*+*,#-./&-0(1*
  • 23. Customers want Locally Relevant Content GLOBAL LOCALContent is impactful if it’s:01 Market specific02 In local language03 Culturally in touch“An average sales increase ranging from 
 18 to 22 % when developers make their
 app available in a local language.” Gerard Grech, OVI App Store 34* !"#$"%&(")*+*,#-./&-0(1*
  • 24. 35*!"#$"%&(")*+*,#-./&-0(1*
  • 25. 36*!"#$"%&(")*+*,#-./&-0(1*
  • 26. 3@*!"#$"%&(")*+*,#-./&-0(1*
  • 27. Contact Us FOUNDER & CEO Stefan Rust EMAIL stefan@exicon.mobi WEBSITE www.exicon.mobi FOLLOW ME @srust99 FOLLOW US @exicon 3:* !"#$"%&(")*+*,#-./&-0(1*