• Like
Embrace or die - How mobile can accelerate your business
 

Embrace or die - How mobile can accelerate your business

on

  • 1,176 views

Learn about how mobile can accelerate your business in practical terms. ...

Learn about how mobile can accelerate your business in practical terms.

• The mobile landscape and example of companies making the most of it
• What to consider when you go mobile
• Practical tactics used in mobile marketing, tools and features, mobile ROI, and the core characteristics of successful mobile marketing campaigns
• Learn what some of those buzzwords mean to demystify mobile - Augmented Reality, GPS, SoLoMo, Gamification, QR codes etc

Find out what mobile could be doing for your business.

Statistics

Views

Total Views
1,176
Views on SlideShare
755
Embed Views
421

Actions

Likes
1
Downloads
27
Comments
0

6 Embeds 421

http://www.exiconglobal.com 392
http://feeds.feedburner.com 20
http://pinterest.com 3
http://www.linkedin.com 3
http://msi-anna.exiconglobal.com 2
http://msi-rocky.exiconglobal.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Embrace or die - How mobile can accelerate your business Embrace or die - How mobile can accelerate your business Presentation Transcript

    • Embrace  or  Die  –  How  mobile  can  accelerate  your  business?    28th  March  2013  
    • There  are   6.8  billion  people  on  the  planet.     Only  3.5  billion  of   them  use  a   toothbrush.    4  billion  of  them  use  a  mobile  phone.     2   Proprietary  &  ConfidenCal   hGp://www.slideshare.net/HubSpot/50-­‐mobilefactsdeck62812  
    • Proprietary  &  ConfidenCal   3   hGp://www.slideshare.net/HubSpot/50-­‐mobilefactsdeck62812  
    • 81%  of  smartphone  users  have  done  product  research  via  smartphone.     50%     have  made  a   purchase  with   one.     Proprietary  &  ConfidenCal   4   hGp://www.slideshare.net/HubSpot/50-­‐mobilefactsdeck62812  
    • 9  out  of  10   mobile  searches   lead  to  ac@on...    …  and   over  half  lead  to  purchase.   Proprietary  &  ConfidenCal   5   hGp://www.slideshare.net/HubSpot/50-­‐mobilefactsdeck62812  
    • 70%  of  mobile  searches  lead  to  ac@on  within  one  hour.   It  takes  one  month  for  the   same  percentage  of   desktop  users  to  catch  up.   Proprietary  &  ConfidenCal   6   hGp://www.slideshare.net/HubSpot/50-­‐mobilefactsdeck62812  
    • No  surprise  that  its  having  an  impact   1.  33%  of  ecommerce  traffic  is   mobile   2.  40x  ROI  for  every  $1  spent  on   mobile     3.  22%  of  hotel  reviews  are  on   mobile     4.  70%  of  same  day  bookings  are   via  mobile     Proprietary  &  ConfidenCal   7  
    • 43%  of  marketers  currently  use  mobile  technology   Another  25%  plan  to  do  so   within  the  next  12  months,  and   16%  plan  to  do  so  in  more  than   12  months.   Only  15%  of  marketers  have  no   plans  to  use  mobile  technology.   Proprietary  &  ConfidenCal   8   hGp://www.slideshare.net/HubSpot/50-­‐mobilefactsdeck62812  
    • Growing  mobile  ad  spending   Proprietary  &  ConfidenCal   9  
    • Mobile  ads  perform  4-­‐5  @mes  beSer  than  online  ads  in  key  metrics  such  as  brand  favorability  awareness,  and  purchase  intent.   Proprietary  &  ConfidenCal   10   hGp://www.slideshare.net/HubSpot/50-­‐mobilefactsdeck62812  
    • 16%  of  smartphone  users  made  a  purchase  because  of  a  marke@ng  message  received  on  their  phone       Proprietary  &  ConfidenCal   11   hGp://www.slideshare.net/HubSpot/50-­‐mobilefactsdeck62812  
    • Mobile  coupons  receive    10  @mes  higher  redemp@on  rates    than  print  coupons.   Proprietary  &  ConfidenCal   12   hGp://www.slideshare.net/HubSpot/50-­‐mobilefactsdeck62812  
    • New  payment  technologies  being  adopted     Proprietary  &  ConfidenCal   13  
    • LBS   Proprietary  &  ConfidenCal   14  
    • Gamifica@on   Proprietary  &  ConfidenCal   15  
    • Trend  Example  “Video”:  why  it  maSers  Video  is  a  core  component  of  the  booking  and  travel  process     Online Video becomes key feature Videos along the whole planning process Video for Sharing 10M   Downloads   Sources:  Think  Travel.           Proprietary  &  ConfidenCal   16  
    • Augmented  Reality   Proprietary  &  ConfidenCal   17  
    • Evolu@on  is  rapid  Augmented  Reality   Augmented  Reality   Proprietary  &  ConfidenCal   18  
    • Business  going  mobile  and  not  the  mobile  business   Proprietary  &  ConfidenCal   19  
    • Applica@ons  are  exploding  across  industries   250   Publicly  Available  Apps   (End  2012)     200  No.  of  Apps   150   100   50   0   AutomoCve   Industrial   Media   Hotels   Proprietary  &  ConfidenCal   20  
    • Even  handset  manufactures  bet  on  apps   •  Nielsen  claims  there  are  41   apps  per  device  on  average       •  BlackBerry’s  App  World  now   touts  100,000  BB10   applicaCons   •  BlackBerry  claims  30,000   applicaCons  were  added  in   the  last  couple  of  weeks.   Each  day  BB10  early  adopters   are  waking  up  to  new  apps   with  just  20%  Android  apps.   Proprietary  &  ConfidenCal   21  
    • >100,000  Windows  Phone  Apps   Proprietary  &  ConfidenCal   22  
    • 10,000 Windows 8 RTM Apps? Proprietary  &  ConfidenCal   23  
    • Appcessorizing  Everything!  Everything  is  going  to  be  connected  to  an  app!       Proprietary  &  ConfidenCal   24  
    • Connected  Home,  Connected    Devices   Proprietary  &  ConfidenCal   25  
    • It’s  real  –  Philips  Hue   Proprietary  &  ConfidenCal   26  
    • Connected  Cars   SpoCfy  integrated  into  Ford  Car  System   Volvo  -­‐  Sensus  connected  touch  system   Audi  can  make  your  car  a  Wi-­‐Fi  hotspot   Tesla’s  huge  touchscreen  wows  the  crowd   Proprietary  &  ConfidenCal   27  
    • You  can  either  appcessorize  it   Or  Api-­‐fy  at  the  core   You  s@ll  need  to  manage  Partners,  Apps  and  API’s   Proprietary  &  ConfidenCal   28  
    • MGM  Resorts  Interna@onal   •  Own  App  Store     •  18  apps     •  Templated  apps  to  maximize   economies  of  scale   •  Book  rooms,  buy  Cckets,   order  room  service,  etc.   800,000  downloads     •  Casinos  track  and  interact   with  guests  via  smartphone   apps.     Proprietary  &  ConfidenCal   29  
    • Who’s  doing  well?   Nike+  App   Tesco’s  Home  Plus   RedBull  Apps  -­‐  Wrapp  –  hot  new  Facebook/ Entertain 30  voucher  app  service   Proprietary  &  ConfidenCal  
    • Exicon  –  App  LifeCycle  Management  Company  •  To  simplify  and   accelerate  the  creaCon,   deployment,   management  of  mobile   apps      •  Using  our  mobile   applicaCon  management   tools  around  the  App   Lifecycle  to  manage    -­‐  ApplicaCons  -­‐  Developers  -­‐  APIs   Proprietary  &  ConfidenCal   31  
    • Plalorm   Proprietary  &  ConfidenCal   32  
    • Our  Customers   Proprietary  &  ConfidenCal   33  
    • Exicon’s  App  LifeCycle  Process   Your software evolution Your strategy Your ROI Your software DEFINE   What  do  you  need?   Mobility  strategy   Finding  you  the  best   BUILD   developers  &  project   Get  your  somware   EXICON App LifeCycle managers  for  your  sogware   Method ENGAGE   Get  it  in  the  right  place  and  drive   users  to  download  your  app.   Downloads  &  Engagement   How  did  you  do?   MEASURE   Control  &  monitor  assets   How  could  you  do  beGer?   Proprietary  &  ConfidenCal   34  
    • Define   DEFINE   What  do  you  need?   Mobility  strategy  •  What  are  your  company’s  main   objecCves?    •  Can  mobile  support  it?    •  If  so  what  do  you  want  to  achieve?    •  Who  are  you  trying  to  reach?    •  Where  are  they?    •  What  devices  do  they  use?    •  What  could  you  do?    •  What  are  your  compeCtors  doing?    •  What  does  success  look  like  to   you?     Proprietary  &  ConfidenCal   35  
    • Build   Finding  you  the  best   BUILD   developers  &  project   Get  your  somware   managers  for  your  sogware     •  Who  should  be  building  the  app   for  you?   •  Do  they  have  the  right  skills  and   experience?   •  Are  they  able  to  evolve  with  you?   •  Are  you  able  to  store  your  criCcal   project  needs?     •  Who  will  project  manage  it?   •  Are  you  up  to  date  with  news   about  your  developers?     •  Where  are  you  going  to  securely   store  all  the  assets?   Proprietary  &  ConfidenCal   36  
    • Engage   ENGAGE   Get  it  in  the  right  place  and  drive   users  to  download  your  app.   Downloads  &  Engagement    •  Are  you  in  the  relevant  app   stores?    •  Is  your  social  media  driving   downloads?    •  Are  you  geing  real  engagement?    •  Are  you  using  in-­‐app  promoCons?    •  Do  you  have  all  your  digital   content  under  your  control?    •  Are  you  engaging  your  end-­‐users   through  your  apps?     Proprietary  &  ConfidenCal   37  
    • Measure   How  did  you  do?   MEASURE   Control  &  monitor  assets   How  could  you  do  beGer?  •  Are  you  measuring  the  right   things?    •  Are  you  really  geing  the  ROI  you   planned?    •  Are  you  reaching  the  right  people?    •  Are  you  achieving  your  business   objecCves?    •  How  could  you  improve?    •  Is  your  app  where  it  should  be?  •  Are  the  services  you  are  using   providing  what  your  app  needs?       Proprietary  &  ConfidenCal   38  
    • Proprietary  &  ConfidenCal   39  
    • What  you  can  do  now:   Subscribe  to  our  newsleGer   &  get  email  updates   Comment  on  this  presentaCon   Follow  Exicon     Proprietary  &  ConfidenCal   40