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Branded Apps & Automotive - Nov 2010

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From location aware and integrated apps, to motorsport games and “Top Trump” style stats, the industry has been leading the way in consumer engagement. Read more about BMW, Rolls Royce and Ford apps …

From location aware and integrated apps, to motorsport games and “Top Trump” style stats, the industry has been leading the way in consumer engagement. Read more about BMW, Rolls Royce and Ford apps for smartphones and iPads. http://www.exiconglobal.com/report-download/automotive

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  • Slide 12 ! Integration is the key leverage... just need to outfox fragmentation and we're done...
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