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Branded Apps and Hospitality
 

Branded Apps and Hospitality

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The Travel & Leisure Industry gets 25% conversion rates, upsells impulse purchases and provides relevant information that inspires travel. Customers get mobile check ins, direct bookings and rewards. ...

The Travel & Leisure Industry gets 25% conversion rates, upsells impulse purchases and provides relevant information that inspires travel. Customers get mobile check ins, direct bookings and rewards. http://www.exiconglobal.com/report-download/hospitality

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  • http://www.thinkstockphotos.com/image/99336748 http://www.thinkstockphotos.com/image/78395146 http://www.thinkstockphotos.com/image/76038279
  • But while these mobile tools deliver last-minute convenience, with reasonably simple hotel room booking, there remains a noticeable shortage of truly groundbreaking concepts.
  • http://itunes.apple.com/us/app/mo-hotels-mandarin-oriental/id391382284?mt=8#
  • http://www.hospitalityworldnetwork.com/wireless/waldorf-astoria-introduces-service-iphone-application-8829 “ We actually were the first hotel company to have an iPhone app and we’ve had WAP sites since 2001,” “ The way that our customers search for and book their vacation experience is shifting,” stated Chuck Sullivan, senior vice president, global online services, Hilton Worldwide. “In the first six months of 2010, we’ve noted an increase of 296 percent in reservations booked via mobile devices and a revenue increase of 295 percent that can be attributed to mobile compared to the same months in 2009. Our desire is to enable and facilitate a seamless customer experience regardless of how the customer chooses to make their reservations.” Functionalities of the new Waldorf Astoria iPhone application include the ability to peruse the brand’s 22 hotels worldwide through a full image gallery, read the unique history of each hotel, search for rates and offers, book the property of choice or modify existing reservations. Gold and Diamond HHonors members also have the exclusive opportunity to check into guestrooms up to 36 hours in advance using an e-check-in feature.
  • http://itunes.apple.com/us/app/best-western-to-go/id343620821?mt=8
  • http://itunes.apple.com/us/app/priority-club-rewards/id368217298?mt=8 . In addition users can use the iPhone’s GPS and interactive maps to easily find hotels in the vicinity, view and cancel upcoming reservations, view photo galleries and amenities for each hotel, points balance and membership status and will get access to special offers.
  • http://www.bighospitality.co.uk/Business/Hilton-gets-100-000-hotel-bookings-from-mobile-apps http://itunes.apple.com/us/app/hilton/id337937175?mt=8
  • http://itunes.apple.com/us/app/spg-mobile-app/id312306003?mt=8
  • http://itunes.apple.com/us/app/omni-hotels/id323991491?mt=8 Omni Hotels mobile site traffic has grown by 85 % in the past six months and mobile is seeing a conversion rate of 25% said Kerry Kennedy, the hotel’s e-Commerce Director. That means one in every four people who visit the chain’s app end up booking a room.
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  • The Mobile Web has already become an important travel planning and transaction channel worldwide. Hotel guests and travel consumers in general are already mobile-ready, and hoteliers and travel suppliers have to respond adequately to this growing demand for mobile travel services. Goggle reported back in October of 2010 that year-over-year mobile searches for hotels had increased by a staggering 7,000%. Industry experts project that the mobile Web will surpass the traditional web in size by 2013. Hotels do not need a mobile app if they are single property, independent and franchised hotels and resorts or smaller and mid-size hotel chains and multi-property companies. These hotel companies are better off focusing on building and enhancing their mobile websites and promoting the mobile site via mobile marketing initiatives.
  • http://landlopers.com/2011/01/24/top-hotel-iphone-ipad-apps/ The way that consumers search for and book their vacation experience is shifting. Hotels desire to enable and facilitate a seamless customer experience regardless of how the customer chooses to make their reservations. One way to take advantage of mobile is that the technology gives hotels the capacity to withdraw promotions as soon as they've hit their quotas.
  • Technology definitely plays a major role in making trips more manageable. There are thousands apps in this category – some working better than others. Mobile web and applications have become the new mandate for the travel and leisure industry, especially for those brands that are keen to explore ways of using the connectivity of mobile to stay in touch with consumers at every point in the travel purchase lifecycle and operate more efficiently. There are thousands apps in this category – some working better than others. Figures from a survey conducted by PhoCusWright revealed that 67 per cent of travellers and 77 per cent of business travellers had used their mobile devices to find local services, accommodation and attractions. And in May 2010, Deloitte carried out a survey that showed 10 per cent of the respondents admitted to using a hotel application on a mobile device to book rooms, view reservations or pay a bill. Mobile web and applications have become the new mandate for the travel and leisure industry, especially for those brands that are keen to explore ways of using the connectivity of mobile to stay in touch with consumers at every point in the travel purchase lifecycle and operate more efficiently. THE smartphone can be a nearly perfect travel companion, a chum that is helpful, entertaining and knowledgeable, does not complain and, incidentally, fits in your pocket. It allows you to buy tickets and document a trip, will warn you of flight delays and almost always knows where you are and how to get where you're supposed to be.

Branded Apps and Hospitality Branded Apps and Hospitality Presentation Transcript

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  • Part of a series of updates based on research for our Branded Apps Directory, BrandAD. As part of BrandAD, we have reviewed apps from over 600 consumer brands and have identified insights on how brands across major industry sectors are embracing mobile as part of their digital, marketing or product strategy. We have summarized the key findings and trends of the Hospitality Industry’s mobile apps for this update. Other updates for brands will be available for the following industries: To download your copy of Exicon’s Branded App Updates, subscribe at: http://exicon.mobi/digital#industry .
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    • All these apps and more are featured in our global online directory, BrandAD.
    • Get the details on what's happening with brands and apps globally across 650 consumer brands. Branded apps are thoroughly reviewed and evaluated with regular updates. Apps are searchable by industry vertical, functionality, market, brand, estimated budget, etc.
    • http://exicon.mobi/digital#brandad
    Download a copy of this report and other industry updates here: http://exicon.mobi/digital#industry
  • This report was brought to you by Exicon. Exicon is a marketplace for digital innovation. We provide tools, resources and information designed to support our clients' quest to get ahead in the mobile and Internet area. We connect Fortune 1,000 companies seeking applications and widget creation, API promotion, contract development, and investment with qualified independent software vendors. Find out what we can do for you and how we can help you build successful mobile campaigns on our website at http://exicon.mobi/ . [email_address] EW www.exicon.mobi Exicon Exicon ltd.