The	  App	  LifeCycle™	  Management	  Company	  Appcessorizing	  Everything	  March	  2013	  
Exicon	  –	  App	  LifeCycle	  Management	  Company	  •  To	  simplify	  and	       accelerate	  the	  crea?on,	       dep...
Overview	  60	  Markets       	   content	  With	  developers,	  and	  exper?se	  1,500	  Connec?ons        	  Between	  D...
Disrup=on	  is	  everywhere!	                                   Proprietary	  &	  Confiden?al	                             ...
SoAware	  is	  driving	  the	  economy	                 Market	  Cap	  Change	  in	  5	  Years	  in	  US$	  B	  	   - 106 ...
Embrace	  or	  Die?	                                                                   …You	  have	  2	  years	           ...
Mobile	  World	  Congress	  2013	  •  LG	  Op?mus	  G	  Pro	  •  Nokia	  Lumia	  520	  •  Sony	  Xperia	  Tablet	  Z	  •  ...
Mobile	  World	  Congress	     •  20%:	  Number	  of	  sessions	  per	  App	  when	  measured	  across	  10	  Apps	  with	...
The	  Business	  of	  Mobility	          •  Mobile	  devices	  will	              •  influence	  $689	  billions	  of	  US	...
Why	  Mobile?	                                                                                               91     %    5...
Tablets	                Proprietary	  &	  Confiden?al	                                                     11	  
Applica=ons	  are	  exploding	  across	  industries	                          250	                                        ...
And	  it	  only	  gets	  worse	  Complexity	            RISK	  OF	  BRAND	  DAMAGE	           LONGER	  TIME	  TO	  MARKET	...
The	  App,	  it’s	  complicated	                            Then	  all	  the	     By	  each	            For	  target	     ...
Ben10	  Ul=mate	  Alien:	  Xenodrome	  2012	  	  600,000	  	  	  500,000	  	                                              ...
Integra=on	  is	  the	  key	                                  	                                   	                       ...
TV	  Mobile	  Integra=on	  –	  Shazam	  TV 	  	  One	  in	  five	  US	  iPhones	  run	  the	  app,	  10M	  songs	  tagged	 ...
Merchandise	  &	  Gaming	  -­‐	  Skylanders 	  	  Skylanders	  franchise	  has	  garnered	  $1	  billion	  in	  retail	  s...
Gamifica=on	  of	  Everything	                            Proprietary	  &	  Confiden?al	                                    ...
2nd	  screen	  business	  •  85%	  of	  smartphone	  users	       reported	  second	  screen-­‐     linked	  behavior	  at...
Our	  plaRorm	  to	  manage	  your	  complete	  App	  Lifecycle	  Define	  your	  needs	  Know	  whats	  happening	  to	  m...
Our	  plaRorm	  to	  manage	  your	  complete	  App	  Lifecycle	  Building	  your	  soAware	  Manage	  assets	  and	  part...
Our	  plaRorm	  to	  manage	  your	  complete	  App	  Lifecycle	  Engaging	  with	  your	  customers	  Get	  your	  soAwar...
Our	  plaRorm	  to	  manage	  your	  complete	  App	  Lifecycle	  Measuring	  your	  performance	  Analyze	  the	  ups	  a...
Proprietary	  &	  Confiden?al	                                       25	  
Proprietary	  &	  Confiden?al	                                       26	  
CEO	  /	  EXICON	                                       Stefan	  Rust	                                       stefan@exicon...
If	  you	  didn’t	  have	  an	  automated	  centralized	  process…	      German	  HQ	                                     ...
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App life cycle management company - Appcessorize Everything!

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It's all about going mobile, apps are becoming our daily necessities, they are exploding across industries - allowing one to always be connected. In fact, research from Breg Insight states that mobile app downloads are to reach 108 billion by 2017. Check out our latest deck in order to get a deeper understanding about the value of applications & subsequently going mobile. 



For other reports and insights, click through to our website - http://www.exiconglobal.com/corp/our-products/industry-updates/

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App life cycle management company - Appcessorize Everything!

  1. 1. The  App  LifeCycle™  Management  Company  Appcessorizing  Everything  March  2013  
  2. 2. Exicon  –  App  LifeCycle  Management  Company  •  To  simplify  and   accelerate  the  crea?on,   deployment,   management  of  mobile   apps      •  Using  our  mobile   applica?on  management   tools  around  the  App   Lifecycle  to  manage    -­‐  Applica?ons  -­‐  Developers  -­‐  APIs   Proprietary  &  Confiden?al   2  
  3. 3. Overview  60  Markets   content  With  developers,  and  exper?se  1,500  Connec?ons  Between  Development  Houses  and  OEM’s,  Enterprises,  Brands  globally  4,000  Development  partners  On  every  con?nents  for  a  beTer  worldwide  integra?on  10,000  Successful  applica?ons  For  your  benchmarking  and  compe??ve  analysis   80%  of  our  work  with  our  customers  is  repeat  business   Proprietary  &  Confiden?al   3  
  4. 4. Disrup=on  is  everywhere!   Proprietary  &  Confiden?al   4  
  5. 5. SoAware  is  driving  the  economy   Market  Cap  Change  in  5  Years  in  US$  B     - 106 - 78 - 12 - 38 -1 -7 1.5 + 427 + 132 + 73 + 4 + 71 +1 2.5 Proprietary  &  Confiden?al   5  
  6. 6. Embrace  or  Die?   …You  have  2  years   Proprietary  &  Confiden?al   6  
  7. 7. Mobile  World  Congress  2013  •  LG  Op?mus  G  Pro  •  Nokia  Lumia  520  •  Sony  Xperia  Tablet  Z  •  Firefox  OS   Proprietary  &  Confiden?al   7  
  8. 8. Mobile  World  Congress   •  20%:  Number  of  sessions  per  App  when  measured  across  10  Apps  with  the  per   app  session  decreasing  by  85%   •  66%  of  App  usage  is  outside  the  USA   •  Minutes  of  use  per  day  :     •  Apps  127   •  TV  168   •  Web  browsing  70  minutes   •  $18  billion  revenue  generated  industry   •  43%  of  ?me  on  smartphone  is  used  for  games,  26%  for  social  media   Proprietary  &  Confiden?al   8  
  9. 9. The  Business  of  Mobility   •  Mobile  devices  will   •  influence  $689  billions  of  US  in-­‐store  sales  by  2016   •  Generate  $31  billions  directly   •  46%  of  tablet  owners  spend  more  than  $20  per  month  on  purchases  made   from  their  devices,  compared  to  30%  for  smartphones     Proprietary  &  Confiden?al   9  
  10. 10. Why  Mobile?   91 % 5.9 billion mobile app revenues grew Top brands now have a presence in at least one of mobile subscribers (thats from $1 billion to $8.5 the major mobile application87% of the world population). stores. billion in 2 years Over 300,000 mobile apps have been developed in 3 years. Apps have been downloaded 10.9 billion times. Proprietary  &  Confiden?al   10  
  11. 11. Tablets   Proprietary  &  Confiden?al   11  
  12. 12. Applica=ons  are  exploding  across  industries   250   Publicly  Available  Apps   (End  2012)     200  No.  of  Apps   150   100   50   0   Automo?ve   Industrial   Media   Hotels   Proprietary  &  Confiden?al   12  
  13. 13. And  it  only  gets  worse  Complexity   RISK  OF  BRAND  DAMAGE   LONGER  TIME  TO  MARKET   INCREASED  COST   INTELECTUAL  PROPERTY   LEAKAGE   s   anguage be r  of  L Num s   of  PlaRorm Number   ity   Applica=on  divers Number  of  Apps   Proprietary  &  Confiden?al   13  
  14. 14. The  App,  it’s  complicated   Then  all  the   By  each   For  target   For  each   In  the  different  First  the  App   components   PlaRorm   Devices   Language   appstores   Thai   Danish   German   English   Dutch   Spanish   French   Hindi   Indian  x  7    Italian   Binary   Japanese   Text   Korean   Images   Malay   APIs   Polish   T&Cs   Portuguese     Russian   Vietnamese   Proprietary  &  Confiden?al   14  
  15. 15. Ben10  Ul=mate  Alien:  Xenodrome  2012    600,000      500,000     Total  Install    400,000     Total  Gross  Revenue  (USD)    300,000     Marke?ng  Expense  (USD)    200,000      100,000      -­‐         Jul-­‐12   Aug-­‐12   Sep-­‐12   Oct-­‐12   Nov-­‐12   Dec-­‐12   Proprietary  &  Confiden?al   15  
  16. 16. Integra=on  is  the  key             Proprietary  &  Confiden?al   16  
  17. 17. TV  Mobile  Integra=on  –  Shazam  TV    One  in  five  US  iPhones  run  the  app,  10M  songs  tagged  per  day  300  million  unique  users…  going  on  TV   Proprietary  &  Confiden?al   17  
  18. 18. Merchandise  &  Gaming  -­‐  Skylanders    Skylanders  franchise  has  garnered  $1  billion  in  retail  sales  $500  million  in  US   Proprietary  &  Confiden?al   18  
  19. 19. Gamifica=on  of  Everything   Proprietary  &  Confiden?al   19  
  20. 20. 2nd  screen  business  •  85%  of  smartphone  users   reported  second  screen-­‐ linked  behavior  at  least  once   a  month    •  Shodoog,  unleash  every   screen  •  Bluefin  Labs  :Social  TV   analy?cs   Proprietary  &  Confiden?al   20  
  21. 21. Our  plaRorm  to  manage  your  complete  App  Lifecycle  Define  your  needs  Know  whats  happening  to  make  smart  decisions    •  App  +  API  directories  •  Compe?tor  benchmarking  for  Apps  +  APIs  •  Relevant  news  for  Apps  +  APIs  •  Brief  crea?on  for  your  projects  •  Trend  reports   Proprietary  &  Confiden?al   21  
  22. 22. Our  plaRorm  to  manage  your  complete  App  Lifecycle  Building  your  soAware  Manage  assets  and  partners  securely    •  3  best  of  class  qualified  developers  •  Partner  Network  Management  •  Project  documenta?on  aggrega?on  •  Tracking  for  your  project  workflow   Proprietary  &  Confiden?al   22  
  23. 23. Our  plaRorm  to  manage  your  complete  App  Lifecycle  Engaging  with  your  customers  Get  your  soAware  downloaded    •  Appstore  distribu?on  &  discovery  •  Social  media  outreach  to  drive  downloads  •  In-­‐app  and  mobile  promo?on  for  downloads  •  Drive  API  calls   Proprietary  &  Confiden?al   23  
  24. 24. Our  plaRorm  to  manage  your  complete  App  Lifecycle  Measuring  your  performance  Analyze  the  ups  and  downs  of  your  applica=ons    •  Appstore  distribu?on  &  discovery  •  Social  media  outreach  to  drive  downloads  •  In-­‐app  and  mobile  promo?on  for  downloads  •  Drive  API  calls   Proprietary  &  Confiden?al   24  
  25. 25. Proprietary  &  Confiden?al   25  
  26. 26. Proprietary  &  Confiden?al   26  
  27. 27. CEO  /  EXICON   Stefan  Rust   stefan@exiconglobal.com   BD  Director  /  EXICON   Bertrand  Ternat   bertrand@exiconglobal.com   WEBSITE   www.exiconglobal.com     Transforming business by ApplicationProprietary  &  Confiden?al   27  
  28. 28. If  you  didn’t  have  an  automated  centralized  process…   German  HQ   Asian  opera=ons   A    Local  Dealer   US  opera=ons   European  opera=ons   Proprietary  &  Confiden?al   28  
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