Mission Statement: Provide a safe, fun, and
efficient shopping experience.
Children’s Paradise provides drop in child care at
large high end malls.
Who will use Children’s Paradise?
Castleton Square Mall Market
12 million annual visitors
800,000 people in trade area
15th wealthiest county in the
Our target customer country
base is wealthy, 18th fastest growing county in
urban, single child the country
families, with a stay Chinese Mall Market
Small family size (3.2 avg.)
at home parent.
6 of 10 world’s largest malls
140 million (currently)
250 million (2010)
320 million (2015)
Why use Children’s Paradise?
21% of Americans say A safe, fun drop in child
they go to a shopping care facility right in the
center at least once a mall.
week. Child no longer upset to
In this high speed go shopping, rather
society when can you asks to go shopping at
find time to get away mall with Children’s
from the kids to go Paradise.
shopping? Parent shops quickly,
Who wants to drag their efficiently, and head
kids along with them for ache free.
hours as they shop?
Who is our Competition?
Direct Competition Indirect Competition
Kids Quest Other drop in day cares
Drop in Child Care at Full time Day cares
Malls and Casinos
20 casino locations
1 mall location
Mall of America
What are their problems?
Mall of America
What Makes Us Special?
We bring the child care to you.
Check up booths or check in via cell phones.
Pagers given to parents with corresponding
barcodes that match their children’s wristband
Online application form for parent to bring to first
visit to expedite initial visit check in.
How are we going to make money?
Price of regular care Price of party rentals
$8 dollars per hour for $10 dollars per person
7-12 year olds. attending the party.
$7 dollars per hour for Unlimited games and
3-6 year olds. rental space come with
Unlimited games once price.
you pay the flat price
Will we make a profit?
Assume average rate of $7.50 per hour per child.
Assume average of 40 children per operating hour.
Assume two parties per night for 350 nights per year.
Assume an average of 20 people per party.
Assume a rate of $10 per person for parties.
What will the management team look
Someone with experience in a child care management
Before Opening Day
Head of operations for second location. Must have a four
year degree in business management or accounting and 5
years of experience in business.
There will be a need for a member of management to
concentrate on getting a Children’s Paradise established in
China. Must have 5 years experience in international
Why invest with Children’s Paradise?
We need an initial investment of $200,000
20% to 30% annual return rate
payback period of 4 years
An investor’s paradise?
-A base hit company with homerun potential.