Doncafé
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Doncafé

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Doncafé Doncafé Presentation Transcript

  • SOCIAL MEDIA MIX -SOMO awards- scroll
  • BRAND STORY IrresistiblesmellofDoncafe bringspeopletogether, topause,shareandrecharge
  • IDEA WOULDN’TitBEGREATIF weCOULD drinkcoffeonline?
  • WAY TO DO THAT BUILDONLINECOMMUNITY OFCOFFELOVERSANDGIVE THEMSPACETOENJOYTHEIR COFFEETIME
  • HOW WE DID IT DONCAFEENTEREDTHELOCALDIGITAL SPACE BYBUILDINGPRESENCEON 4SOCIALNETWORKS
  • WHY FACEBOOK Femalefacebookusers, doncafecoretargetgroup, logintofacebookfirstthing inthemorningwhile having theircupofcoffee
  • WHY TWITTER TheymoveonthroughTHEIRdaily activitiesfast,sowetendto stayconnectedwiththem onthego
  • WHY FLICKR DURINGTHEIRDAILYCOFFEEBREAKS,THEY CATCHUPANDSHARETHELATESTPHOTOS, DISPLAYINGVARIOUSCONTENTFROMTWEETUP EVENTSTOORIGINALCOFFEECOCKTAILRECIEPES
  • WHY YOUTUBE WHILERELAXINGANDHAVINGTHEIRSPECIAL MOMENTS,THEYENJOYTVCOMMERCIALS, BEHINDTHESCENESMATERIALSANDOTHER EXCLUSIVEVIDEOCONTENT
  • THE LINK COFFEELOVERSARENOTEASILYENTERTAINED ;) by GIVINGTHEMCONVERSATIONPIECESON DIFFERENTCHANNELS,theyWILLENJOYEVERY DROPOFTHEIRCOFFEEWHILEBEINGONLINE
  • HOW WE TALK TO PEOPLE fromtheveryfirstmorningcupofcoffee, weareboostingtheinteractionwithourfans
  • HOW WE TALK TO PEOPLE Wekeepthecrowd engagedbycontinuosly organizingcontests,entertaining Appsandchallenges
  • HOW WE TALK TO PEOPLE Firstthinginthe morning,weshare ourfavorite ritual: coffee! 607 252 183Comments Likes Shares
  • HOW WE TALK TO PEOPLE ENTERTAINFOLLOWERS WITHCOFFEEREADING UPONTHEIR TWEETPICS
  • HOW WE TALK TO PEOPLE BRIGHTENUPMonday Bypostingweekly Doncafe horoscope 756 139 120Comments Likes Shares
  • HOW WE TALK TO PEOPLE Weliketoaskfans and gatherinsights 414 143 12Comments Likes Shares
  • HOW WE TALK TO PEOPLE Andpromoteour Facebookcontests 1672 154 78Comments Likes Shares
  • HOW WE TALK TO PEOPLE GIVEOURSUBSCRIBERS SNEAKPEAKOF EXCLUSIVEVIDEO CONTENT
  • HOW WE COMMUNICATE SHAREPHOTO SETSFROMOUR TWEETUP EVENTS
  • HOW WE TALK TO PEOPLE Wearetraditional 1166 55 153Comments Likes Shares
  • HOW WE TALK TO PEOPLE butalso fashionable ;) 2139 144 17Comments Likes Shares
  • HOW WE TALK TO PEOPLE Ourfanssay we’rekindafunny 4139 1872 108Comments Likes Shares
  • HOW WE TALK TO PEOPLE andtheyseemtolike mouthwattering recipesweshare 2044 1872 350Comments Likes Shares
  • IDENTITY WEKEEPITCONSISTENT
  • IDENTITY MATCHING
  • IDENTITY SEASONALLY REFRESHED
  • IDENTITY TAILOR-MADE DURINGCAMPAINGS
  • IDENTITY INLINE WITH OTHER COMMUNICATION channels
  • RESULTS | Facebook 8USERACTIVATIONS
  • RESULTS | Facebook 120,971 NEWFANS
  • RESULTS | Facebook 1.332.304POSTLIKES
  • RESULTS | Facebook 167.015 POSTSHARES
  • RESULTS in previousyear...
  • RESULTS | Facebook 69.244COMMENTS
  • RESULTS | Facebook Upto33.000PEOPLE TALKINGABOUT
  • RESULTS | Facebook TOTALREACH31.198.237
  • RESULTS | Facebook VIRALREACH 5.393.299
  • RESULTS | Twitter 4USERACTIVATIONS
  • RESULTS | Twitter 2.210newfollowers
  • RESULTS | Twitter 1896 MENTIONS
  • RESULTS | Twitter 4.408FAVS
  • RESULTS | YouTube TOTALViews:75.809
  • RESULTS | YouTube Estimated minutes watched: 22.433
  • RESULTS | Flickr TOTALViews: 26,498
  • RESULTS | Events WEORGANIZED4Tweetupevents,TAKEALOOK...
  • RESULTS | Events GUESTSTWEETED1.245tweetsusing #kafaup
  • RESULTS | Events ANDGENERATEDTOTALREACH 661.516
  • RESULTS | Events Alongwith 1.423.952TOTALIMPRESSIONS
  • By going through this presentation ... ...youhaveincreasedourreach+1, generated49impressionsflipping throughslides,andbywatching forapprox. 5minutesyou haveincreased our engagementwith at least2clicks
  • So thanks for that!