Doncafé

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Doncafé

  1. 1. SOCIAL MEDIA MIX -SOMO awards- scroll
  2. 2. BRAND STORY IrresistiblesmellofDoncafe bringspeopletogether, topause,shareandrecharge
  3. 3. IDEA WOULDN’TitBEGREATIF weCOULD drinkcoffeonline?
  4. 4. WAY TO DO THAT BUILDONLINECOMMUNITY OFCOFFELOVERSANDGIVE THEMSPACETOENJOYTHEIR COFFEETIME
  5. 5. HOW WE DID IT DONCAFEENTEREDTHELOCALDIGITAL SPACE BYBUILDINGPRESENCEON 4SOCIALNETWORKS
  6. 6. WHY FACEBOOK Femalefacebookusers, doncafecoretargetgroup, logintofacebookfirstthing inthemorningwhile having theircupofcoffee
  7. 7. WHY TWITTER TheymoveonthroughTHEIRdaily activitiesfast,sowetendto stayconnectedwiththem onthego
  8. 8. WHY FLICKR DURINGTHEIRDAILYCOFFEEBREAKS,THEY CATCHUPANDSHARETHELATESTPHOTOS, DISPLAYINGVARIOUSCONTENTFROMTWEETUP EVENTSTOORIGINALCOFFEECOCKTAILRECIEPES
  9. 9. WHY YOUTUBE WHILERELAXINGANDHAVINGTHEIRSPECIAL MOMENTS,THEYENJOYTVCOMMERCIALS, BEHINDTHESCENESMATERIALSANDOTHER EXCLUSIVEVIDEOCONTENT
  10. 10. THE LINK COFFEELOVERSARENOTEASILYENTERTAINED ;) by GIVINGTHEMCONVERSATIONPIECESON DIFFERENTCHANNELS,theyWILLENJOYEVERY DROPOFTHEIRCOFFEEWHILEBEINGONLINE
  11. 11. HOW WE TALK TO PEOPLE fromtheveryfirstmorningcupofcoffee, weareboostingtheinteractionwithourfans
  12. 12. HOW WE TALK TO PEOPLE Wekeepthecrowd engagedbycontinuosly organizingcontests,entertaining Appsandchallenges
  13. 13. HOW WE TALK TO PEOPLE Firstthinginthe morning,weshare ourfavorite ritual: coffee! 607 252 183Comments Likes Shares
  14. 14. HOW WE TALK TO PEOPLE ENTERTAINFOLLOWERS WITHCOFFEEREADING UPONTHEIR TWEETPICS
  15. 15. HOW WE TALK TO PEOPLE BRIGHTENUPMonday Bypostingweekly Doncafe horoscope 756 139 120Comments Likes Shares
  16. 16. HOW WE TALK TO PEOPLE Weliketoaskfans and gatherinsights 414 143 12Comments Likes Shares
  17. 17. HOW WE TALK TO PEOPLE Andpromoteour Facebookcontests 1672 154 78Comments Likes Shares
  18. 18. HOW WE TALK TO PEOPLE GIVEOURSUBSCRIBERS SNEAKPEAKOF EXCLUSIVEVIDEO CONTENT
  19. 19. HOW WE COMMUNICATE SHAREPHOTO SETSFROMOUR TWEETUP EVENTS
  20. 20. HOW WE TALK TO PEOPLE Wearetraditional 1166 55 153Comments Likes Shares
  21. 21. HOW WE TALK TO PEOPLE butalso fashionable ;) 2139 144 17Comments Likes Shares
  22. 22. HOW WE TALK TO PEOPLE Ourfanssay we’rekindafunny 4139 1872 108Comments Likes Shares
  23. 23. HOW WE TALK TO PEOPLE andtheyseemtolike mouthwattering recipesweshare 2044 1872 350Comments Likes Shares
  24. 24. IDENTITY WEKEEPITCONSISTENT
  25. 25. IDENTITY MATCHING
  26. 26. IDENTITY SEASONALLY REFRESHED
  27. 27. IDENTITY TAILOR-MADE DURINGCAMPAINGS
  28. 28. IDENTITY INLINE WITH OTHER COMMUNICATION channels
  29. 29. RESULTS | Facebook 8USERACTIVATIONS
  30. 30. RESULTS | Facebook 120,971 NEWFANS
  31. 31. RESULTS | Facebook 1.332.304POSTLIKES
  32. 32. RESULTS | Facebook 167.015 POSTSHARES
  33. 33. RESULTS in previousyear...
  34. 34. RESULTS | Facebook 69.244COMMENTS
  35. 35. RESULTS | Facebook Upto33.000PEOPLE TALKINGABOUT
  36. 36. RESULTS | Facebook TOTALREACH31.198.237
  37. 37. RESULTS | Facebook VIRALREACH 5.393.299
  38. 38. RESULTS | Twitter 4USERACTIVATIONS
  39. 39. RESULTS | Twitter 2.210newfollowers
  40. 40. RESULTS | Twitter 1896 MENTIONS
  41. 41. RESULTS | Twitter 4.408FAVS
  42. 42. RESULTS | YouTube TOTALViews:75.809
  43. 43. RESULTS | YouTube Estimated minutes watched: 22.433
  44. 44. RESULTS | Flickr TOTALViews: 26,498
  45. 45. RESULTS | Events WEORGANIZED4Tweetupevents,TAKEALOOK...
  46. 46. RESULTS | Events GUESTSTWEETED1.245tweetsusing #kafaup
  47. 47. RESULTS | Events ANDGENERATEDTOTALREACH 661.516
  48. 48. RESULTS | Events Alongwith 1.423.952TOTALIMPRESSIONS
  49. 49. By going through this presentation ... ...youhaveincreasedourreach+1, generated49impressionsflipping throughslides,andbywatching forapprox. 5minutesyou haveincreased our engagementwith at least2clicks
  50. 50. So thanks for that!

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