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THREE WAYS TO BECOME A MORE COMPETITIVE BUSINESS - Fast-Track Coaching & Consulting
THREE WAYS TO BECOME A MORE COMPETITIVE BUSINESS - Fast-Track Coaching & Consulting
THREE WAYS TO BECOME A MORE COMPETITIVE BUSINESS - Fast-Track Coaching & Consulting
THREE WAYS TO BECOME A MORE COMPETITIVE BUSINESS - Fast-Track Coaching & Consulting
THREE WAYS TO BECOME A MORE COMPETITIVE BUSINESS - Fast-Track Coaching & Consulting
THREE WAYS TO BECOME A MORE COMPETITIVE BUSINESS - Fast-Track Coaching & Consulting
THREE WAYS TO BECOME A MORE COMPETITIVE BUSINESS - Fast-Track Coaching & Consulting
THREE WAYS TO BECOME A MORE COMPETITIVE BUSINESS - Fast-Track Coaching & Consulting
THREE WAYS TO BECOME A MORE COMPETITIVE BUSINESS - Fast-Track Coaching & Consulting
THREE WAYS TO BECOME A MORE COMPETITIVE BUSINESS - Fast-Track Coaching & Consulting
THREE WAYS TO BECOME A MORE COMPETITIVE BUSINESS - Fast-Track Coaching & Consulting
THREE WAYS TO BECOME A MORE COMPETITIVE BUSINESS - Fast-Track Coaching & Consulting
THREE WAYS TO BECOME A MORE COMPETITIVE BUSINESS - Fast-Track Coaching & Consulting
THREE WAYS TO BECOME A MORE COMPETITIVE BUSINESS - Fast-Track Coaching & Consulting
THREE WAYS TO BECOME A MORE COMPETITIVE BUSINESS - Fast-Track Coaching & Consulting
THREE WAYS TO BECOME A MORE COMPETITIVE BUSINESS - Fast-Track Coaching & Consulting
THREE WAYS TO BECOME A MORE COMPETITIVE BUSINESS - Fast-Track Coaching & Consulting
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THREE WAYS TO BECOME A MORE COMPETITIVE BUSINESS - Fast-Track Coaching & Consulting

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Accelerated sales and marketing support for service businesses. Three Ways To Become A More Competitive Business - Fast-Track Coaching & Consulting.

Accelerated sales and marketing support for service businesses. Three Ways To Become A More Competitive Business - Fast-Track Coaching & Consulting.

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  • 1. COACHING & COMPETITIVE !FAST-TRACK THREE WAYS TO BECOME A M O R ECONSULTING BUSINESSFOR SERVICE BUSINESSES
  • 2. COACHING & We must compete harder.!FAST-TRACKCONSULTING Our services must be clearer,! more precisely targeted!FOR SERVICE BUSINESSES and better presented. A WAY TO ACCELERATE SALES FOR FAST-TRACKING For over 18 years, our executives have helped service businesses EXECUTIVES WHO NEED! of every shape and size to create, market and sell compelling FASTER RESULTS business-to-business service propositions ahead of forecast. CEOs, directors and entrepreneurs who We can do it for you or our fast-track coaching courses are can’t afford to waste time and resources on designed to show you exactly how you can too – how to create un-tested service development initiatives propositions customers really want, prepare presentations that and need a systematic approach to help energise audiences into action and execute targeted campaign them compete harder and avoid mistakes. marketing that cuts through the waffle and efficiently pre-sells. Sales and marketing executives who" want a clear and fast way to build results As busy executives we know you need quick summaries, not long together, attracting and converting high explanations, so we accelerate your approach with a series of quality leads and quickly creating new Action Templates and Guides that will structure your thinking" business opportunities. into simple and precise steps. Proposition, innovation & service No preparation. No elaborate methods. Now your time can be development executives who need a devoted to quality thinking on real business opportunities, proven way to capture and package the collaborating with your team to make concentrated plans and value customers actually want to buy" combining your completed templates into powerful reports and and generate fresh ideas to win their presentations that get the results you’ve been waiting for. customer’s attention. 2
  • 3. COACHING & FAST-TRACK 3 WAYS TO COMPETE HARDER. ACCELERATED SALES AND MARKETING!CONSULTINGFOR SERVICE BUSINESSES SUPPORT FOR SERVICE BUSINESSES Training, coaching! and workshops to learn! how you can do it faster! or we can do it for you.! It’s your choice. CREATE! PREPARE! CAMPAIGN! PROPOSITIONS! PRESENTATIONS! MARKETING! customers really want that energise audiences that efficiently pre-sells Identify, structure and articulate Create powerful presentations that shift Construct efficient communications propositions that give your customers thinking and energise your audience to sequences that pre-sell your service and the value they really want to buy. take action. direct hungry customers to your door. For Proposition, Innovation & Service For Executives & Teams" For Sales & Marketing" Development Executives & Teams… Everywhere… Executives & Teams… CREATE VALUE CONVERT VALUE 3
  • 4. LEARN HOW…EXECUTIVE TRAINING,!COACHING & WORKSHOPSCreate Propositions.!Prepare Presentations.!Campaign Marketing.
  • 5. COACHING & FAST-TRACK Work faster with! template-accelerated!CONSULTINGFOR SERVICE BUSINESSES training, coaching and! workshops. KNOWLEDGE AS YOU GO™! quick steps, easy-to-follow summaries! learn by ‘Doing’, not lengthy explanations IMMEDIATE ACTION FOCUS! ready-made tools to use, think, collaborate! the right actions, avoid common mistakes FLEXIBLE APPROACH! configurable, best-practice techniques! a tailorable approach, not one-size-fits-all FAST-TRACK SKILLS! one-to-one/team, fast knowledge transfer! practitioner-led, action learning, not theory DIRECT SUPPORT! live in your business, hands-on-help! fast, deadline support, extended hours 5
  • 6. CREATE!COACHING & FAST-TRACKCONSULTING PROPOSITIONS!FOR SERVICE BUSINESSES CUSTOMERS REALLY WANT EXECUTIVE ONE-DAY ESSENTIALS! FAST-TRACK TRAINING 9:00am! -10:45am Introduction, Principles, Presentation! +15 minutes! 5-STEP SALES ACCELERATOR refreshments 11:00am! -11:30am! Session One! ! STEP 1: FAST Planning! Target the right customers, plan for strengths and weaknesses 11:30am! -12:00pm Session Two! STEP 2: FAST Propositions! Identify how to give customers value they really want to buy 12:00pm! -12:30pm! Session Three! +30 minutes! STEP 3: FAST Branding!FOR MORE INFORMATION" LEARN HOW TO… lunch break Add extra premium with simple and effective brandingOR TO MAKE A BOOKING EMAILINFO@EXECUTIVEACTION.CO Identify, structure and! 1:00pm! *Presentation [*optional]" -1:50pm! articulate propositions that! +10 minutes! An Introduction To Straight Line Persuasion give your customers the value! refreshments 2:00pm! Session Four! they really want to buy. -3:00pm! +15 minutes! STEP 4: FAST Communications! refreshments For Proposition, Innovation & Service Develop communications that get the response you deserve Development Executives & Teams. 3:15pm! -4:15pm! Session Five! +5 minutes! STEP 5: FAST Campaigns! 500-Page Colour Binder & Action Pack refreshments Instantly connect with customers and generate results SALES ACCELERATOR 4.0 SYSTEM! 4:20pm! 50 Action Templates & Guides -5:00pm Summary & Action! Reviews, plans and extras 6
  • 7. PREPARE!COACHING & FAST-TRACKCONSULTING PRESENTATIONS!FOR SERVICE BUSINESSES THAT ENERGISE AUDIENCES EXECUTIVE ONE-DAY ESSENTIALS! FAST-TRACK TRAINING 9:00am! -10:45am Introduction, Principles, Presentation! +15 minutes! 3-STEP FAST PRESENTER refreshments 11:00am! -11:30am! Session One! ! Styles & Techniques! What the best presenters know, do and use 11:30am! -12:00pm Session Two! Storyboarding Essentials! Focusing the message and creating the shift by selling the story 12:00pm! -12:30pm! Session Three! +30 minutes! Design Principles!FOR MORE INFORMATION" lunch breakOR TO MAKE A BOOKING EMAIL Practice good design not decorationINFO@EXECUTIVEACTION.CO LEARN HOW TO… 1:00pm! *Presentation [*optional]" -1:50pm! Create powerful presentations +10 minutes! An Introduction To Straight Line Persuasion that shift thinking and energise refreshments 2:00pm! Session Four! your audience to take action. -3:00pm! +15 minutes! Software Tools! refreshments For Executives & Teams! Tips and tricks for preparing great quality slides Everywhere. 3:15pm! -4:15pm! Session Five! +5 minutes! Review & Rehearsal! 150-Page Colour Binder & Action Pack refreshments Peer review, customer testing and techniques for rehearsal PRESENTATION PLANNER 2.0 SYSTEM! 4:20pm! 10 Action Templates & Guides -5:00pm Summary & Action! Reviews, plans and extras 7
  • 8. CAMPAIGN!COACHING & FAST-TRACKCONSULTING MARKETING!FOR SERVICE BUSINESSES THAT EFFICIENTLY PRE-SELLS EXECUTIVE ONE-DAY ESSENTIALS! FAST-TRACK TRAINING 9:00am! -10:45am Introduction, Principles, Presentation! +15 minutes! 3-STEP TEST MARKETER refreshments 11:00am! -11:30am! Session One! ! Lead Generation! Techniques to target, generate and qualify high quality leads 11:30am! -12:00pm Session Two! Sales Presentations! Showcasing the value, making the case and cutting to the close 12:00pm! Session Three! LEARN HOW TO… -12:30pm! +30 minutes! Mini-Proposals!FOR MORE INFORMATION" Construct efficient lunch break Effective business cases and executive summariesOR TO MAKE A BOOKING EMAILINFO@EXECUTIVEACTION.CO communications sequences! 1:00pm! *Presentation [*optional]" -1:50pm! that pre-sell your service and +10 minutes! An Introduction To Straight Line Persuasion direct hungry customers! refreshments 2:00pm! Session Four! to your door. -3:00pm! +15 minutes! Communication Sequences! refreshments For Sales & Marketing! Building a system to pre-sell, cross-sell and up-sell your services Executives & Teams. 3:15pm! -4:15pm! Session Five! +5 minutes! Response & Conversion! 500-Page Colour Binder & Action Pack refreshments Using the network, briefing executives, sales teams and customers SALES ACCELERATOR 4.0 SYSTEM! 4:20pm! 50 Action Templates & Guides -5:00pm Summary & Action! Reviews, plans and extras 8
  • 9. COACHING & Immediate action with practical!FAST-TRACKCONSULTING experience and easy-to-use tools.FOR SERVICE BUSINESSES Practitioner Techniques Knowledge Transfer IMMEDIATE AND LASTING VALUE Our no-fuss, active approach to learning ‘In context’ imparts knowledge that is designed to be transferred and applied easily so it adds value to your business immediately and remains with you throughout your career. Principles into Action Ready-made Templates PROGRESS FROM ‘DAY ONE’ An intensive schedule of topics" ensures that you leave each day" with a vast amount of high quality information, practical tips and" time-saving tools that you will" already have started to use. Review Checklists Full Guidance Notes LEADING PRACTITIONER EXPERIENCE With step-by-step summaries, high quality course materials and direct support you will gain confidence quickly with everything you need to generate faster results with your propositions, presentations and marketing. 9
  • 10. WE CAN DO IT FOR YOU…DIRECT CONSULTING!& PROJECT SUPPORT Advice, projects, services and Virtual Executive Support.
  • 11. COACHING & FAST-TRACK WE CAN DO IT FOR YOU. ACCELERATED SALES AND MARKETING!CONSULTINGFOR SERVICE BUSINESSES SUPPORT FOR SERVICE BUSINESSES Creative thinking, constructive challenge and direct support to create, market and sell compelling business-to-business service propositions. CREATE PREPARE! CAMPAIGN! PROPOSITIONS PRESENTATIONS! MARKETING! customers really want that energise audiences that systematically pre-sells FOR MORE INFORMATION" Identify, structure and articulate Create powerful presentations that shift Construct efficient communicationsOR TO MAKE A BOOKING EMAIL propositions that give your customers" thinking and energise your audience to" sequences that pre-sell your service andINFO@EXECUTIVEACTION.CO the value they really want to buy. take action. direct hungry customers to your door. For Proposition, Innovation & Service For Executives & Teams" For Sales & Marketing" Development Executives & Teams. Everywhere. Executives & Teams. " " " PROPOSITION DEVELOPMENT PRESENTATION PREPARATION CAMPAIGN PLANNING q  Customer Targeting q  Styles & Techniques q  Lead Generation q  Proposition Definition q  Storyboarding Essentials q  Sales Presentations q  Brand Positioning q  Design Principles q  Mini-Proposals q  Communications Mix q  Presentation Production q  Communication Sequences q  Campaign Sequence q  Review & Rehearsal q  Response & Conversion 11
  • 12. COACHING & FAST-TRACK VIRTUAL EXECUTIVE SUPPORT. DIRECT ON-CALL ASSISTANCE FROM!CONSULTINGFOR SERVICE BUSINESSES INDEPENDENT EXECUTIVE SPECIALISTS Pre-book your support call or request an express online response to your ideas, documents and challenges from! leading executive practitioners. REVIEW AND INTERVIEW AND! LISTEN AND! RECOMMEND ARTICULATE ADVISE q  Documents q  Business Ideas q  Business Initiatives q  Propositions q  Service/Product Concepts q  Proposition Performance q  Presentations q  Executive Briefings q  Sales & Marketing PrioritiesFOR MORE INFORMATION" q  Proposals q  Meeting Notes q  Production/Deadline ChallengesOR TO MAKE A BOOKING EMAIL INFO@EXECUTIVEACTION.CO Let your Virtual Executive review your Relate your ideas and thoughts by phone Get independent advice on how to resolve documents, propositions, presentations and and let your Virtual Executive organise and problems and challenges with your pressing proposals and recommend precise actions to write them up for you. Particularly useful for business initiatives to help you clarify, improve your submissions. executives who are highly mobile. prioritise and focus on your key activities. Recommendations are delivered as Submissions are delivered as structured text Discussions are conducted by phone and structured text documents in Word format documents in Word format (unless otherwise can include follow-up written notes and (unless otherwise specified) and can include specified) and can include a follow-up audio/video recording as required." document annotation, follow-up telephone telephone discussion and audio/video *NB. Business projects only, does not cover discussion and audio/video recording. recording as required. inter-personal relations and dynamics. ALL SERVICES ARE COMPLETELY SECURE AND CONFIDENTIAL 12
  • 13. More knowledge!COACHING & and support with!FAST-TRACKCONSULTING online resources.FOR SERVICE BUSINESSES WEBINARS & TUTORIALS High quality video content covering a range of related topics and introducing the key principles and techniques used so you can refresh your memory and enhance your learning beyond the course. Includes recommended resources such as an exclusive webinar replay of Jordan Belfort’s Straight Line Persuasion system. 1-MINUTE VIEWPOINT SERIES A one-page briefing series highlighting the best products and services we’ve found on the market: why we like them, what you’ll learn, what’s included and where to get them. 3-MINUTE SUMMARY SERIES A short executive briefing and learning aid summarising the value and key take-aways from each of the techniques learned: why it is useful, how it is applied and the key points to remember – more knowledge as you go. 13
  • 14. Expert practitioner servicesCOACHING & FAST-TRACK from a little as £150 per +VATCONSULTING hour and training from £500 per delegate.FOR SERVICE BUSINESSES +VAT LEARN HOW YOU CAN DO IT FASTER… ONE-TO-ONE GROUP MIN 3 DELEGATES TRAINING One-day fast-tack training courses for 1-25 delegates on-site. Includes full colour £1,500+VAT" £500+VAT" binder of course materials and templated planning system (printed copy only). per delegate per delegate COACHING Two half-day one-to-one coaching sessions working directly with executives on-site £1,500+VAT" £1,500+VAT" to apply training and develop skills, confidence and results on live business projects. per delegate per delegate WORKSHOPS Select the topics you require and we’ll design and run a one-day intensive workshop £2,500+VAT" £2,500+VAT" for you and your team. Includes preparation, follow-up notes and recommendations. per workshop per workshop SOFTWARE Get electronic Action Templates for all the team and organisation to use. Buy only From" From what you need with a perpetual enterprise license that you only need to purchase £500+VAT" £500+VAT*" LICENSING once, so your whole organisation can benefit from the productivity gains these per user per template templates bring. * Minimum purchase of 10 templates. One-time enterprise-wideFOR MORE INFORMATION"OR TO MAKE A BOOKING EMAIL perpetual license. Additional branding and tailoring options are available.INFO@EXECUTIVEACTION.CO OR WE CAN DO IT FOR YOU… PER HOUR" PER DAY CONSULTING! Direct support to help you create propositions, prepare presentations and execute £150+VAT**" £1,500+VAT** campaign marketing. ** Rates vary by location (day rate typically provides 8 hours per hour" per day" & PROJECTS on-site support, hourly rate provides pre-booked remote support as required). off-site only on-site only Discounts available for multiple hours/days and retained service agreements. Fixed price projects also available subject to agreed estimate only. V.E.S.! Direct on-call assistance from independent executive specialists. Pre-book your £150+VAT***" Na. VIRTUAL EXECUTIVE support call or request an express online response to your ideas, documents and per hour SUPPORT challenges from leading executive practitioners. *** Minimum charge 1-hour. 14 TERMS AND CONDITIONS APPLY
  • 15. COACHING & Consultant & course director.!FAST-TRACKCONSULTING Jeremy Locke MCIM, Chartered MarketerFOR SERVICE BUSINESSES A Chartered Marketer with an 18-year career leading, coaching and consulting on a diverse range of sales and marketing initiatives across FTSE100s, 250s, SMEs and start-ups for organisations including Capita Group, Experian, Liberata, Equiniti, BPS-Europe, Xansa, OSI, Sema Group, Northgate, Peopletoo, The Leadership Initiative and Geddes & Bub. Jeremy’s specialism in selling and marketing services includes launching customer campaigns that have won between £10,000 to £10 million+ in new business, supporting £7 million to £100 million mergers and acquisitions, winning numerous multi-million pound bids, re-positioning an international consultancy for aggressive growth and trade sale for £120 million, re-establishing the external credibility of a national IT services provider to achieve its first major new business win in 3 years and launching innovations that have won first-year revenues of up to £1 million from a standing start.FOR MORE INFORMATION" Jeremy founded Executive Action to provide an uncompromising focus on qualityOR TO MAKE A BOOKING EMAIL Jeremy Locke! and speed of results, reflecting his passion for effective presentations andINFO@EXECUTIVEACTION.CO Executive Consultant," executive summaries and the drive to constantly re-focus activities around Coach, Author & Founder customers. He now helps start-ups to get started, SMEs to be more competitive and larger organisations to re-vitalise their customer network and systematically drive out innovative value propositions through targeted campaigns. Jeremy has also personally invested to train directly with highly successful entrepreneurs and study world-famous marketers completing their programmes in internet and direct marketing, copywriting, public speaking, sales and persuasion and advanced negotiation. His weekends are spent playing with his four young children and training an even larger squad of children as an RFU-qualified coach. 15
  • 16. See 35+ other"COACHING & Praise.FAST-TRACK recommendations" on LinkedIn: CONSULTINGFOR SERVICE BUSINESSES "Jeremy has transformed our business by wrestling to the ground the value proposition that was hiding somewhere beneath our slides. I think I have always known that it would take a professional to help us work out what our core offering is and then express it in tangible terms for our customers. Jeremy survived the ultimate test; facilitating the senior team that facilitates senior teams. If you are looking for a tenacious, structured and thorough person to work on your marketing message this provider is the real deal.” John Sutherland Chief Executive The Leadership Initiative "Brilliant! At last a system that shows how to present and market business services in a way that directly generates sales, cutting through the operations and sales issues, getting the important and compelling reasons for clients to buy or not buy. We’re already using it to get the business to execute sales plans and generate new revenue.” Dermot Joyce Chief Executive Liberata “Sales Accelerator was an excellent course which provided me with a full and thorough knowledge of the skills required for my new role in marketing. Jeremy made the process of marketing very clear and accessible and the toolkits have enabled me to turn the theory into practice in a very short period of time. I constantly refer back to them. Jeremy has also provided excellent advice and coaching after the course which has been invaluable.” Laura Furman Marketing Manager Capita Group ”Jeremys training is highly effective because he gives you all the tools to ‘take action’ fast. The only thing stopping you from using the skills learned from his coaching is you. I would strongly recommend this to others.”" Paul Mason Business Development Manager Liberata *Liberata Salesperson of the Year 2011 “I found the Sales Accelerator system to be an extremely valuable way of learning how to quickly develop strong propositions and sales material. What impressed me most about the course was that it was precisely tailored to my needs and proposition requirements. This enabled me to learn a range of new skills at a genuinely accelerated pace by getting hands on practical guidance that helped me directly develop my own proposition whilst accommodating a very busy workload. I am already using these new skills with confidence and delivering real results on my current propositions. This has also created an effective template for future ones too so its value will be replicated.” Guy Garrett Service Development Lead Liberata 16
  • 17. COACHING & FASTER RESULTS !FAST-TRACKCONSULTING FOR BUSY EXECUTIVESFOR SERVICE BUSINESSESFOR MORE INFORMATION"OR TO MAKE A BOOKING EMAILINFO@EXECUTIVEACTION.CO Published by Executive Action, a registered trademark of The de-Brand Partnership LLP, Kings Lodge, London Road," West Kingsdown, Sevenoaks, Kent TN15 6AR, UK. © 2012 The de-Brand Partnership LLP. All rights reserved.

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