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Refractive Surgery PR and Social Media

by on Apr 15, 2010

  • 998 views

This course provides an overview of how public relations, including the latest social media tactics, can be used to help grow a refractive surgery practice. The latest techniques will be covered, with ...

This course provides an overview of how public relations, including the latest social media tactics, can be used to help grow a refractive surgery practice. The latest techniques will be covered, with best practices illustrated through brief case studies. Special attention will be paid to how traditional publicity and online word-of-mouth (WOM) marketing can be used together to build brand awareness and improve the bottom line.

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Refractive Surgery PR and Social Media Refractive Surgery PR and Social Media Presentation Transcript