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Dog care guide Dog care guide Document Transcript

  • The care your dog needs to live a wooftastic life
  • Welcome to thewonderful worldof owning a dog
  • Here at Burgess, we’re not just mad about dogs,many of us are dog owners too. So we’ve got a specialinterest in making sure that every dog has as healthyand contented a life as possible.After all, having a dog brings owners huge rewards.The wagging welcome every single time you come home,the ‘let’s play’ nuzzle of a wet nose, the sheer joy ofliving that’s positively infectious - there is no other petlike them.Now you are looking for, or are an owner, you’ll wanteverything to be just right for your new best friend -which is where this brief guide comes in.You’ll find all the basic health, nutrition and behaviouralinformation you need to make your dog’s life (and yourlife with your dog) a happy one.But first things first: we recommend that you registeryour new dog with a vet for a general check up as soonas you get the chance. And, of course, if you are ever indoubt about any aspect of your dog’s health or wellbeing,consult your vet immediately. 02 View slide
  • Getting a new dogThe responsible choiceGetting a new dog can be a wonderful and excitingexperience but it’s important to make sure you aremaking the right decision for you, your family and mostimportantly the dog. There is a huge variety of dog breedsand cross breeds, all of which have different care needs.Some breeds require far more exercise than others, andsome require much more space to live than others. Youneed to be sure that your family and lifestyle can properlyaccommodate the needs of the new family member.Research is essential to find out which breeds best suit thelevel of care and attention you can provide. Friends, rescuecentres, reputable breeders and the internet can provideadvice on the pros and cons of different dogs. In fact, theresearching process can be a fun one where the wholefamily gets involved in choosing the new family member.Where to get your new little furry family friendIn the UK the majority of dogs join their new loving familyhomes from rescue centres. Much of the time theselovable, loyal little souls are put into rescue because theirfirst families did not research them properly and werenot able to look after them. They are much deserving offorever loving homes to go to.Be aware though that many rescue dogs have gonethrough a lot of emotional distress and it takes time forthem to overcome this. You can find out more about howto help them adjust in this care guide.Rescue centres do not usually request payment forthe dog, but will charge a re-homing fee that goestowards the up-keep of the rescue centre and towardsadministration costs. You should always research therescue centre beforehand to make sure that they arereputable and that all the dogs receive regular visits froma vet. All dogs should be checked over, vaccinated andideally micro-chipped before they are released to you.Also, it’s a good idea to ask about the history of any dogsyou are interested in so that you have a clear idea of whythey are in the rescue centre.You can find a list of rescue centres in your area from therescue locator on our website:www.burgesspetcare.co.uk/rescue03 View slide
  • You can also get a new dog from friends with unwantedlitters and from breeders. If you are thinking about buyinga dog from a breeder then research them thoroughlybeforehand – you can contact the Kennel Club for breederdetails. There are a number of disreputable breeders thatare in the business just for the money and who do not putthe welfare of the pet first. Never buy from an unlicensedbreeding establishment. If you are unsure, ask to see thebreeder’s licence. Avoid adverts offering lots of differentbreeds for sale and never buy a puppy sold straight froma car boot or at an open-air event like a market. Alwaysinsist on seeing the puppy with its mother where it wasraised. A healthy, happy looking mother is usually a signof a good level of care and welfare.Before you purchase your puppy research to see howmuch puppies of that breed usually sell for and thendecide how much you are willing to spend. Breedersshould provide you with information on the breedinglineage, but also information like hip score and eyetests. This information will be breed dependent soask a local vet for more information. 04
  • Things to consider beforetaking your dog homeVaccination & preventative treatment•  ll dogs need to be vaccinated against fatal diseases, A wormed and given flea prevention treatment. Make sure you register with your local vet to either get your new dog vaccinated, or maintain their vaccinations and treatments.Micro-chipping• t’s advisable to micro-chip your dog. A small device I is placed under the dog’s skin with a unique serial number. This number is then stored on a database with your contact details so that if your dog is ever lost and found, you can be informed.Insurance•  e recommend insuring your dog. Vet bills can be W expensive if your pet suffers an accident or injury. Hopefully your pet may never need to claim against their insurance, but at a minimum it will provide you with peace of mind that you can afford treatment for them if the worst happens.•  here are a range of cover options from providers. T Make sure that you research them well and purchase a cover that suits your needs and your budget. Some insurers will also cover some of the cost of ongoing vaccinations. It’s important to be aware that some breeds are more expensive to insure than others. Your vet can provide you with more information.Neutering• f you are not planning to breed from your pet then vets I advise they be neutered. It can help with behaviour in adult dogs, lessen aggression, avoid some diseases in later life like cancer and of course can avoid unwanted pregnancies. Dogs and bitches are neutered at different times so it’s best to talk to your vet about this at your first visit.05
  • Exercise•  xercise is very important for dogs. Not just because E  they love ‘walkies’ but because it helps to maintain fitness, healthy muscles, weight, bones and general health. Make sure you know how much exercise to give your dog. As a guide they should have a minimum of two good 20 minute walks per day.•  e sure to ask your vet how much exercise your pet B should have depending on its age as for example, too much can put stress on a puppy’s body. 06
  • Taking your dog homeAll dogs, whether puppies or older animals, will need timeto settle into your home and this can take several weeks.Older dogs and rescue dogs in particular, may have beenthrough a lot of change and will be feeling very nervousand insecure. By following a few simple guidelines - andwith a little time and a lot of patience - your new dog willsoon become a loyal, friendly part of the family.Meeting the familyYoung childrenThe rule here is the same as it is for every other dog:never leave a child alone with them.Other dogsIf you already own other dogs, don’t let your new petmeet them for the first time on their home territory – yourhouse. Do it somewhere neutral - on a walk is good.CatsKeep your dog on a lead when they first meet and thensupervise their time spent together until they are friends.Space to be aloneTry not to crowd your new dog or make too much fuss.Make sure there is quiet space for settling and adjustingto a new environment. And when your dog is asleep:leave them in peace.Separation anxietySome dogs (especially rescue dogs) can be prone toseparation anxiety. Overcoming it is a gradual process,so start leaving your dog alone for short periods of time -less than five minutes. Then, slowly, increase the lengthof time so that your dog learns to accept being awayfrom you.Try leaving the radio on as background noise, or givingthem something to do such as a chew or a toy. Avoidmaking too much of a fuss when you return as this canheighten separation anxiety.07
  • Reward and punishmentAlways reward your dog for good behaviour - positivereinforcement is a far more effective way to teach yourdog than punishment. Prevent bad behaviour by ignoringor diverting attention away from it. Any behaviour thatresults in a reaction is often likely to be repeated!Toilet trainingEven if your new dog is already toilet trained, there maystill be accidents in the first few weeks while they adjustto their new home. Encourage your dog to go into thegarden to toilet and always reward them with praise whenthey do so (although it is still a good idea to put paper onthe floor in case of the odd accident).Don’t be angry if your dog leaves a mess overnight - justkeep taking them back to the correct place to show themwhere to go to the toilet. Did you know? Dog agility can be a great way to have fun with your dog, while increasing the bond and trust between you. 08
  • Socialisation & behaviourWhat is socialisation?Socialisation is the process of your dog learning to interactwith other dogs, animals, people and situations. It’s animportant period of a dog’s behavioural development. It’sat this stage dogs learn about who and what they are, learncommunication skills and learn behaviour from playing.This is also their ‘social referencing’ stage where theylearn about their environment and the world in general.There are two main socialisation periods; the juvenilestage which lasts from about one month until about sixmonths and then the adolescence stage which lasts upuntil about nine months. It’s during the juvenile stagethat dogs are most receptive, meaning that they learnthe most easily. In the adolescence stage your pet is goingthrough chemical changes in their physiological make upand this can lead to reduced obedience.Socialisation should be continued through adulthoodand for the rest of your pet’s life to help them be a wellbalanced individual. It will keep their confidence upand give them new things to learn, keeping their mindoccupied and active.So why do dogs need to be socialised?Dogs have innate behaviours which have evolved assurvival mechanisms in the wild. One of those behavioursis a predisposition to fear. Their natural response to fearfulsituations is ‘fight or flight’ – i.e. attack or run away. In thewild this response is a successful survival technique butis obviously not a healthy behaviour for a well adjustedfamily pet. Socialisation helps your dog to be moreconfident and not to be fearful as a first response.How does socialisation work?Fear can be triggered by the unknown – for example, anynew person, dog or situation can represent something tobe fearful of for an unsocialised dog. Socialisation for petsis therefore a great way for you to teach your pet notto fear new situations. In fact, the more socialised thepet, the more confident and the happier they are. A wellsocialised dog is also easier to train and is a faster learner.09
  • What’s the best way to socialise your pet?If your dog is a puppy or a young dog then it’s a greatidea to take them to ‘puppy parties’. These are oftenorganised by your local vet or dog school and are a greatway for you and your pet to meet other puppies and theirowners. Make sure your puppy is properly vaccinatedbefore attending one.Socialisation happens every day when you and your doghave fun together experiencing new situations at homeas well as when outside. It’s a good idea to let your dogsocialise with lots of different dogs – breeds, shapes,sizes and ages. Also, think about introducing them toother people, children and animals. Try walks in townor a journey on the bus. In fact anything in your normallife that you would like your pet to not feel afraid of.Be careful not to do everything at once though. Startgradually and build up to different, bigger and moreexciting experiences. Your pet will grow to love newexperiences, places, pets and people rather than beingfearful of them. 10
  • Obedience trainingWhy should dogs be obedient?A well adjusted happy dog does not necessarily mean anobedient dog! Just as we need to go to school to learn,dogs need to do the same. Obedience classes aren’t justfor dog training; they are great owner training too! Mostimportantly they will give you confidence when you’reout and about that your dog is safe and under control.Remember, dogs love to learn and to use their brains. Youmay even find that a training session tires out a dog morethan a walk!Are dogs naturally disobedient?Dogs are pack animals and their natural instinct is to tryand assume leadership of the pack. It’s a natural survivalinstinct. The leader of the pack does what they like, whenthey like. This is not disobedience but pack rule. So it’simportant that the pack leaders are you and your familyand that your pet knows and accepts this but still feelsthey are part of the family pack.Being the pack leader does not mean the strongest orthe loudest. Shouting will not equal leader – you needto earn that position and reinforce it on a regular basis.Controlling all situations and deciding their outcome tellsyour pet that you are in charge. A good way to think aboutit is your pet needs to ‘learn to earn’. Just as we haveto say please and thank you our pets should have to dothe same. For example, if they want to go outside intothe garden, get them to sit, and wait before letting themoutside. This way they learn that you are the decisionmaker, not them. If you apply this to every small act orrequest, then over time, you will control all the small andlarge decisions of their lives, as pack leader.Will a dog always listen to the pack leader?Listening and understanding are two different things. Youand your pet need to learn to speak the same language,whether verbal or visual. This is where obedience classescome in; you’ll both learn and practice basic commandsand responses. The more you practice the faster you willboth learn. The commands and responses range frombasic control commands through to more advanced onesthat will help you enjoy time together as well as lead amutually beneficial life.11
  • Don’t forget, the fun element of this as you progress canbe teaching your dog tricks. Tricks are a fun way for youboth to bond, but are also important for keeping yourpet’s mind active.Ask your vet or research your local dog school to find outmore about obedience classes in your area. Dog schoolsand clubs offer a range of classes to suit different levelsof experience so that as you and your Supadog progressyou can have new challenges to work on together. Manyschools and clubs also offer dog agility classes and otherfun but demanding activities for you to do with your dog. 12
  • A general guide todog nutritionA dog can hear the rustle of a crisp packet or the snapof a biscuit from a very, very long way away - and they’llbe at your feet looking at you with those big brown eyesin seconds.They love to eat, but they’re no good at all at decidingwhat’s best for them, and absolutely useless at knowingwhen to stop - so that’s your job. There’s no need torestrict their diet to dull, tasteless food. But you do needto choose carefully to make sure the tasty diet you givethem has all the balanced nutrition they need.Like humans, dogs are omnivores, which means they caneat a variety of foods - including meat, fish, vegetables,cereal and eggs. However, dogs don’t need the constantvariety in their diet that we prefer. In fact, choppingand changing foods can upset a dog’s stomach - but thatdoesn’t mean they aren’t choosy.They have over 200 million scent receptors in their noses(we have only 5 million) so it’s important that their foodsmells good and tastes good.If you wish to change to a new food, mix it with the oldfood first, gradually increasing the quantity of new foodover seven days.13
  • Dogs have a short digestive system, so food must beeasily and quickly digestible in order for them to absorbessential nutrients - if they produce a large amount ofpoo, that could mean a poor diet.A balanced dietDogs need a diet with the correct nutritional balance.It must have the right quantities of:•  ater - essential for life. W•  rotein - to build and maintain muscle condition. P•  arbohydrates - to provide energy. They also contain C fibre which helps with the passage of food.•  ats - to provide energy in a concentrated form. Omega 3 F and Omega 6 are essential fatty acids which are beneficial for heart, brain, joints, skin and coat condition.•  itamins and minerals - required to help develop and V maintain a healthy immune system as well as ensure good development of bones and teeth.These are the six key nutritional groupsFats: Omega 3 and 6 fattyacids help skin, coat andjoint conditionCarbohydrates contain Minerals are essentialfibre which helps with for bone and teeththe passage of food development Vitamins are needed for normal growth and nourishmentProteins build andmaintain muscle Water is essential for life 14
  • Caring for your puppyA puppy should meet a wide variety of people andother dogs and experience as many different situationsas possible. The most receptive period in a puppy’sbehavioural development, when they learn the mosteasily, is between six and 14 weeks of age in the earlystages of juvenile behavioural development. However,until your dog is fully vaccinated at 13 weeks, do notallow them to mix with dogs of unknown vaccinationstatus, or be walked in areas that other dogs have fouled.•  couple of days before your puppy comes home, take A a blanket to them and leave it overnight. That way there will be a familiar smell to bring home.•  et your puppy’s bowls, bed and bedding, feeding G equipment and toys ready. Puppies will chew while they are teething so make sure they have plenty of toys!•  lace your puppy’s bed in a safe, secure, warm and P practical place e.g. on a washable floor in the kitchen.•  t first a puppy may well whimper - but should settle A happily after a few nights. Playing with your puppy before bedtime will encourage tiredness and sleep. Leaving the radio on will help them feel settled when you are not in the same room. Did you know? Puppies have milk teeth which fall out to make room for a new set of adult teeth - just like humans!15
  • Nutrition for puppiesPuppies shouldn’t leave their mothers before they are eightweeks old. This is important for social and behaviouralreasons, but also because they obtain essential nutrientsfrom their mother’s milk which are vital for healthy growthand a strong, healthy immune system.Once a puppy is ready to leave its mother and has beenproperly weaned new food should be introduced graduallyin relation to the puppy’s size. Several small meals arebetter than a few large ones for puppies and they shouldalways have plenty of fresh, clean water available to drink.Crunchy kibbles may be softened with a little warmwater; but remember your puppy’s growing teeth willwant to bite and chew.What to look for in a complete puppy food•  smaller kibble to make eating and digestion easier. A•  high level of digestible proteins to assist growth and A muscle development (around 28%).•  xtra calcium for strong bones and teeth. EPuppy care checklist� Registered with local vet.� Vaccinations, worming and flea prevention treatments up to date.�M  icro-chipped.� Insured.� Socialisation – registered with local dog obedience school and puppy parties.� Considered types of toys to buy your puppy to play with.� Researchedage of dog. of exercise needed for the breed and the amount� Ifriend or breeder. history from rescue centre, nformation on puppy’s� A bed, bowls, lead, collar and tag.� Good quality puppy food. 16
  • Supadog PuppyChicken and Naked OatsWe know that the needs of puppiesare special. These little scamps needa great deal of care as their bodiesand personalities develop. So wehave created a specially deliciousfood to nurture all puppies andgrowing dogs.17
  • IngredientsChicken Meal (min 26%),Naked Oats, Wheat, HerringMeal, Maize, Beet Pulp,Poultry Fat, Brewers Yeast,Dried Egg, MonocalciumPhosphate, Salt.AnalysisProtein 28%, Oil & Fats 13%,Fibre 3%, Ash 8%, VitaminA 18,000 iu/kg, VitaminD³ 1,800 iu/kg, Vitamin E(alpha-tocopherol acetate)150mg/kg, Copper (ascupric sulphate) 13mg/kg.Features and benefits:• 28% protein for young growing muscles.•  aked oats have no outer husk making them N gentler on young tummies.•  aked oats provide slow release energy through N the day.• Add warm water to make a tasty oaty porridge.•  maller nuggets specially created for smaller S mouths and teeth.•  ortified with calcium for your puppy’s growing F bones and teeth.•  atural antioxidants to help developing N immune systems.• Free from artificial flavours and colours.• No added preservatives. 18
  • Caring for your adult dogAll dogs are little emperors in the making: if they canhave the world run their way, they will. But while there’sa natural inclination for owners to want their dogs to lovethem, it’s a mistake to encourage a pet’s affection byletting them have their own way.All dogs need clear rules and boundaries to live by,including rescue dogs. Don’t be tempted to makeallowances for bad behaviour - this won’t help youor your dog.•  xercise and play with your dog regularly - it keeps E them fit, helps bonding and prevents boredom.•  atch out for chewing! Dogs may chew objects around W the home for a number of reasons including boredom, teething, attention seeking, diet or distress at being left alone. Make sure they have plenty of their own toys to chew. Old shoes are not a good idea unless you don’t mind sacrificing your best Guccis too - a dog will not appreciate the difference!•  ake your dog for regular check-ups at the vet, for T protection against distemper, parvovirus, hepatitis, leptospirosis, kennel cough and lung worm.•  rooming is an excellent way to bond with your dog G and should be seen as a positive experience. Pay attention to areas such as the tummy and between the hind legs, which can be neglected. You can also check the skin for lumps and bumps and the eyes and ears for anything unusual.•  reventing worms and fleas are both essential for a P healthy happy pet. Ask your vet for advice.19
  • Where possible teach them to be handled from as earlyan age as possible. This will get them comfortable withbeing handled when attempting to groom them. If yourdog is uncomfortable with being groomed, start withshort grooming sessions focussing on areas where theyare happy to be touched and stroked (such as the headand the ears) and as your dog learns to trust you,you can extend the grooming.Regularly check your dog’s toenails, teeth, eyes andears to make sure they are healthy. Toe nails willnaturally wear down if your dog does a lot of walkingon hard surfaces, but you may need to clip them tokeep them at a good length. Your vet can show youhow to do this the first time. Equally, checking theireyes and ears is important. Do a short check after eachwalk to spot ticks, seeds or brambles that can causeyour dog discomfort. Ask your vet for more informationon what to look out for. 20
  • Nutrition for adult dogsA dog can be moved on from puppy food anywherebetween the ages of eight and 24 months, depending onthe size and breed of dog. A good quality complete dryfood will ensure your dog gets all the nutrients, vitaminsand minerals they need to be in tip-top condition.What to look for in a complete adult food•  omplete dog foods can have varying amounts of C protein in them (anything from 17% - 40%). Dogs need different levels of protein depending on their life stage and lifestyle. For example, a very active dog will need more protein for muscle repair. However, too much protein for a less active dog could cause hyperactivity and inefficient digestion. Bear this in mind when choosing a dog food and be careful how much you feed your dog, especially if the protein levels are on the higher side.•  uality of protein is often more important than the Q quantity. As a guide the following sources of protein are listed in order of digestibility. • Eggs (must never be given raw).  •  ish. F •  hite meat. W •  ed meat. R •  oya. S•  ome foods have additional beneficial natural S ingredients added for specific reasons. For example fructo-oligosacharide (FOS) is a unique fibre from the chicory plant. It provides food for good bacteria in the gut so that they grow in number and crowd out the bad bacteria, leaving a healthy digestive system. This is especially useful for senior dogs or those who are under stress.21
  • Adult dog care checklist� Registered with local vet.� Vaccinations, worming and flea prevention treatments up to date.�R  esearched regular health checks and grooming methods.� Micro-chipped.� Insured.� Socialisation & obedience training – booked local dog obedience school and activity clubs.� Considered types of toys to buy your dog to play with.� Researchedage of dog. of exercise needed for the breed and the amount� A bed, bowls, lead, collar and tag.� Good quality adult food. Did you know? European regulations state that ALL meat in manufactured pet food must be sourced from animals that are fit for human consumption. 22
  • Supadog AdultRich in BeefSupadog Adult Rich in Beef has tasty,moist, beefy chunks naturally rich inprotein for good muscle developmentand maintenance. Plus we havebasted the kibbles in meat juice forextra lip-licking deliciousness!23
  • IngredientsWheat, Beef Meal (min14%), Wheat Feed, ChickenMeal, Poultry Fat, Peas,Salt, Calcium Carbonate,Monocalcium Phosphate,Preservative PotassiumSorbate, Coloured withSunset Yellow, Tartrazine,Ponceau 4R, Iron Oxide,Titanium Dioxide, PatentBlue V.AnalysisProtein 18%, Oils & Fats 7%,Fibre 3%, Ash 7%, VitaminA 15,000 iu/kg, VitaminD3 1,500 iu/kg, Vitamin E(alpha-tocopherol acetate)90 mg/kg, Copper (as cupricsulphate) 10 mg/kg.Features and benefits:•  oist, beefy chunks basted in real meat juices. M• Natural antioxidants to support the immune system.•  aize-free recipe as it can be a cause of M intolerance in dogs.•  ssential fatty acids help nourish the coat E and maintain healthy eyes.•  runchy cooked cereals for energy, vitality C and healthy gums.• Delicious vegetables for extra goodness.• Added calcium for bones and teeth. 24
  • Supadog AdultRich in ChickenSupadog Adult Chicken has tasty,moist, chickeny chunks naturallyrich in protein for good muscledevelopment and maintenance.Plus we have basted the kibblesin meat juice for extra lip-lickingdeliciousness!25
  • IngredientsWheat, Chicken Meal(14%), Wheat Feed, PoultryFat, Peas, Salt, CalciumCarbonate, MonocalciumPhosphate, PreservativePotassium Sorbate, Colouredwith Sunset Yellow,Tartrazine, Ponceau 4R, IronOxide, Titanium Dioxide,Patent Blue V.AnalysisProtein 18%, Oils & Fats 7%,Fibre 3%, Ash 5.5%, VitaminA 15,000 iu/kg, VitaminD3 1,500 iu/kg, Vitamin E(alpha-tocopherol acetate)90 mg/kg, Copper (as cupricsulphate) 10 mg/kg.Features and benefits:• Moist, chickeny chunks basted in real meat juices.• Natural antioxidants to support the immune system.•  aize-free recipe as it can be a cause of M intolerance in dogs.•  ssential fatty acids help nourish the coat and E maintain healthy eyes.•  runchy cooked cereals for energy, vitality C and healthy gums.• Delicious vegetables for extra goodness.• Added calcium for bones and teeth. 26
  • Supadog ActiveWith Chicken and BeefSupadog Active with Chicken andBeef is high in protein for workingand sporting dogs. The blend ofseven individually-cooked, easy-to-digest nuggets mixed with tasty,moist, beefy chunks creates adual-textured, teeth-friendly food.Plus we have basted the kibblesin meat juice for extra lip-lickingdeliciousness!27
  • IngredientsWheat, Beef Meal, ChickenMeal, Maize, Wheat Bran,Poultry Fat, Chicken LiverDigest, MonocalciumPhosphate, Salt, CalciumCarbonate, Yeast, CitrusPulp, Seaweed, Colouredwith Sunset Yellow,Tartrazine, Ponceau 4R,Iron Oxide, Patent Blue V.AnalysisProtein 24%, Oil & Fats 10%,Fibre 2.5%, Ash 7.5%,Vitamin A 20,000 iu/kg,Vitamin D³ 2,000 iu/kg,Vitamin E (alpha-tocopherolacetate) 80 mg/kg,Copper (as cupric sulphate)10 mg/kg.Features and benefits:• 24% protein for active dogs.• Moist, beefy chunks basted in real meat juices.•  atural bioflavonoids to help maintain gut health N and vitality in ‘outdoorsy’ working, sporty and active dogs.• Natural antioxidants to support the immune system.• Crunchy cooked cereals for energy and vitality.• Delicious vegetables for extra goodness.• Added calcium for bones and teeth. 28
  • Supadog AdultBeef with GravySupadog Adult rich in beef and gravyhas an irresistible coating whichmakes a scrumptious gravy.Just add hot water and your dogwill lap it up. Go on, release theSupadog Sensation!29
  • IngredientsWheat, Beef Meal (min14%), Wheat Feed,Chicken Meal, Poultry Fat,Hydrogenated ChickenLiver (Gravy min 2%), Peas,Salt, Calcium Carbonate,Monocalcium Phosphate,Preservative PotassiumSorbate, Coloured withSunset Yellow, Tartrazine,Ponceau 4R, Iron Oxide,Titanium Dioxide, PatentBlue V.AnalysisProtein 18%, Oils & Fats 7%,Fibre 3%, Ash 7%, VitaminA 15,000 iu/kg, VitaminD3 1,500 iu/kg, Vitamin E(alpha-tocopherol acetate)90 mg/kg, Copper (as cupricsulphate) 10 mg/kg.Features and benefits:•  imply add hot water to make a tasty, S wooftastic gravy.•  oist beefy chunks basted in real meat juices. M•  atural antioxidants to support the N immune system.•  aize-free recipe as it can be a cause of M intolerance in dogs.•  runchy cooked cereals for energy & vitality. C•  elicious vegetables for extra goodness. D•  dded calcium for bones and teeth. A 30
  • Supadog AdultChicken with GravySupadog Adult rich in chicken andgravy has an irresistible chickencoating which makes a scrumptiousgravy. Just add hot water and yourdog will lap it up. Go on, release theSupadog Sensation!31
  • IngredientsWheat, Chicken Meal (14%),Wheat Feed, Poultry Fat,Hydrogenated ChickenLiver (Gravy min 2%), Peas,Salt, Calcium Carbonate,Monocalcium Phosphate,Preservative PotassiumSorbate, Coloured withSunset Yellow, Tartrazine,Ponceau 4R, Iron Oxide,Titanium Dioxide, PatentBlue V.AnalysisProtein 18%, Oils & Fats 7%,Fibre 3%, Ash 5.5%, VitaminA 15,000 iu/kg, VitaminD3 1,500 iu/kg, Vitamin E(alpha-tocopherol acetate)90 mg/kg, Copper (as cupricsulphate) 10 mg/kg.Features and benefits:•  imply add hot water to make a tasty, S wooftastic gravy.• Moist, chickeny chunks basted in real meat juices.• Natural antioxidants to support the immune system.•  aize-free recipe as it can be a cause of M intolerance in dogs.• Crunchy cooked cereals for energy & vitality.• Delicious vegetables for extra goodness.• Added calcium for bones and teeth. 32
  • Supadog AdultBeef CasseroleSupadog Adult Beef Casserole is here!At last, you can give your adultdog the best of both worlds. Theconvenience of a dry food but withreal beef pieces and gravy makesthis a truly irresistible ‘countrycasserole’ feast. Just add hot waterand your dog will lap it up. Go on,release the Supadog Sensation!33
  • IngredientsWheat, Maize, Real DriedBeef Pieces (min 12%), Peas,Wheat Feed, Chicken Meal,Poultry Fat, Beef Meal,Hydrogenated Chicken Liver(Gravy min 2%), Beet Pulp,Monocalcium Phosphate,Calcium Carbonate,Salt, Fish Oil, ChicoryPulp, Vitamins, ContainsTocopherol Extracts ofNatural Origin (as naturalantioxidants), Glucosamine80mg/kg.AnalysisProtein 22%, Oil & fats 11%,Fibre 3%, Ash 6%, VitaminA 15,000 iu/kg, VitaminD³ 1,500 iu/kg, Vitamin E(alpha-tocopherol acetate)80 mg/kg, Copper (as cupricsulphate) 12 mg/kg.Features and benefits:•  ith real beef pieces. W•  imply add hot water to make a tasty, S supalicious gravy.•  atural antioxidants to support the N immune system.• Beet pulp to aid healthy digestion.• Free from artificial flavours and colours.• No added preservatives. 34
  • Nutrition for dogswith sensitive digestionFood intolerancesLike people, some dogs can develop intolerances tocertain foods. An intolerance is an adverse reaction to aparticular food, ingredient or additive (although not tobe confused with an allergic reaction which is immunesystem-related).Food intolerances commonly result in diarrhoea, vomitingor itchy skin. Sometimes these symptoms can be anindication of a more serious problem, so if your dogexperiences a prolonged episode of vomiting or diarrhoeaand seems weak, or if they are scratching excessively, youmust consult your vet. However, if your dog remains brightand is keen to eat you can follow the advice below:•  on’t let your dog drink too much at once as this can D lead to further vomiting and dehydration.•  ive cooled, boiled water little and often. G•  on’t feed until at least 12 hours after the last episode. D•  ffer small amounts of a white meat, such as boiled O chicken or fish, with white rice.• f diarrhoea persists for more than two days then a vet I should be consulted.•  roviding there is no further vomiting, offer small P amounts of food every two hours for the first day, then larger quantities over the next two days. After that start reintroducing the usual food.The most common causes of intolerances in dogs arefrom the protein found in beef, dairy products, wheatgluten, corn and soy. It is thought that exposure over anextensive period of time to the same protein could leadto the development of an intolerance. Historically, theseingredients have been widely used in dog foods which mayexplain why these foods are significant. Also be carefulwith treats and snacks.Fortunately, the food causing the intolerance canbe identified and removed through the process ofan elimination diet. Ask your vet for advice.35
  • What to look for in a complete food for sensitive dogsIf you do have a dog prone to food intolerances you shouldlook for a diet that is:•  ypoallergenic - which means it is free from ingredients H such as wheat gluten, soya and beef which can be common causes of food intolerances.•  imited to a simple, single protein (e.g. lamb) and L a single carbohydrate (e.g. rice) combination - this is recommended for sensitive tummies.•  igh in digestible fibre. This means fibre that provides H the right amount of bulk for firm stools and maximum absorption of nutrients. For example beet pulp (what is left when all the sugar is removed from sugar beet) will help digestion and aid stool quality. 36
  • Supadog SensitiveBritish La mb and RiceSupadog Sensitive British Lamb andRice is great for all adult dogs, butis particularly suited to dogs withsensitive digestion. The recipe is freefrom wheat gluten, maize, eggs, beefsoya and dairy products. Rice is themain carbohydrate for energy andbeet pulp aids healthy digestion.British lamb is the essential musclebuilding protein.37
  • IngredientsLamb Meal (min 26%),Rice (min 26%), Beet Pulp,Poultry Fat, Salt, Vitamins.Contains Tocopherolextracts of natural origin(natural antioxidants).AnalysisProtein 20%, Oils & Fats10%, Fibre 2.5%, Ash 10%,Vitamin A 12,000 iu/kg,Vitamin D3 1,800 iu/kg,Vitamin E (alpha-tocopherolacetate) 70 mg/kg,Copper (as cupric sulphate)10 mg/kg.Features and benefits:• Wheat gluten and maize-free recipe.•  ingle protein and single carbohydrate for S sensitive tummies.• Natural antioxidants to support the immune system.• Beet pulp to aid healthy digestion.• Free from artificial flavours and colours.• No added preservatives. 38
  • Nutrition for dogswho are overweightThere’s nothing your dog will enjoy more than eating. Andleft to his own devices, he’ll consume far, far more than isgood for him.It’s also very tempting, as an owner, to give your dog atasty treat. But one treat can all too easily turn to onetoo many.Over-eating, lack of exercise and eating the wrong kindof food, can soon make a dog overweight. And sinceyour pet can’t decide these things for himself - the onlykind of food he really likes is ‘more food’ so it’s yourresponsibility to make sure he stays in shape.The risks that go with being obese are very serious: it canlead to heart disease, arthritis and diabetes - and couldeven shorten your dog’s life. Not to mention costly vetbills for you.So keep an eye on your pet’s weight and be ready, ifthings get out of hand, to step in with a little healthydoggy dieting.39
  • Is your dog too fat?You should check your dog’s weight regularly - but you don’tneed to step on the scales to do it. You only need to takeaction if you can’t answer ‘yes’ to these key questions:Can you feel your dog’s ribs?Place your palms flat on both sides of his spine- you should able to feel the ribs easily.Does your dog have a visible waist withan abdominal tuck?Check for a waist by looking from the side and the top.Sliding your hand underneath your dog from the chestalong the belly - you should come to an upward slope,and that is the abdominal tuck.Never starve your dog to lose weight – keep them onSupadog Light for all the essential nutrients and makesure they get plenty of exercise.But if you are still worried about the weight of your dog,don’t hesitate to consult your vet.For an easy guide to testing your pet’s weight,visit the Pet Food Manufacturer’s Association website atwww.pfma.org.uk and click on the Pet Size O-meter.Ideal Overweight ObeseWhat to look for in a complete food for overweight dogs•  lower level of oil and fat to reduce fat intake and A weight gain.•  reduced feeding rate that still delivers all the A required nutrition for a fit healthy dog.•  upplements that will aid weight loss like l-carnitine S which helps the body transform fat into energy. 40
  • Supadog LightRich in ChickenSupadog Light Rich in Chicken is94% fat free. Calorie controlled, tastycomplete dry food, with l-carnitinewhich aids weight loss and optimiseshealthy body condition. Rich inchicken with added naturalglucosamine for healthy joints.41
  • IngredientsMaize, Wheat, Chicken Meal(14%), Naked Oats, BeefMeal, Wheat Feed, BeetPulp, Yeast, Ligno-Cellulose,Herring Meal, Pea Fibre, FishOil, Poultry Fat, Glucosamine400mg/kg, l-carnitine300mg/kg, Yucca 250mg/kg.AnalysisProtein 20%, Oil & Fats 6%,Fibre 6%, Ash 6%, VitaminA 18,000 iu/kg, VitaminD³ 1,800 iu/kg, Vitamin E(alpha-tocopherol acetate)300mg/kg, Copper (ascupric sulphate) 12mg/kg.Features and benefits:• 94% Fat Free.•  ontains l-carnitine which aids weight loss C and optimises healthy body condition.•  ith added natural glucosamine for healthy W joint mobility.•  ith added Yucca to help make poo a bit less smelly. W•  ich in chicken for delicious taste. R•  ich in Omega 3 fatty acids for healthy heart, R brain, skin and eyes.•  atural antioxidants to support the immune system. N• Beet pulp to aid healthy digestion.•  ree from artificial flavours and colours. F•  o added preservatives. N 42
  • Caring for your older dogMost dogs move into their senior years from about theage of seven, although large breed dogs tend to agemore quickly and small breed dogs tend to age later.Like people, dogs can become friendlier or grumpier asthey age and if you are re-homing an older dog you shouldtake this into account.•  our dog may become more anxious if they can’t see Y or hear as well as they used to.•  hey may feel vulnerable because they are getting T a little slower at moving around.•  leep patterns can change; some dogs may be more S restless at night.•  hey may also be less able to remember things. T•  eep an eye on your dog’s paws to ensure the claws K don’t grow into the paw pads and that they remain in good condition.Although it’s normal for a dog’s behaviour to alter throughage, don’t forget that changes in personality can also be asign of pain or illness. So if in doubt consult your vet.Nutrition for senior dogsYour older dog may be prone to put on weight because thebody’s metabolism will slow down with age and requireless energy. So keep an eye on their food intake and watchthe treats! They will naturally require less exercise -however you should never stop walks altogether.Some other signs of ageing can be:•  oints which stiffen and become less mobile. J•  uscle, bones and immune system becoming weaker. M•  ry, cracked paw pads. D•  kin is less elastic and the coat loses shine. S•  eight loss. WYour vet will be able to advise you on how best todeal with the above, and to ensure that your dog isas comfortable and healthy as possible in older age.However, a high quality food made with older dogsspecifically in mind can also help to alleviate someof the above.43
  • What to look for in a complete food for senior dogs•  he protein should be high quality to help make T digestion even easier.•  ood should also be higher in fibre to help F weight control.•  ou should also look for beneficial ingredients that will Y assist the specific issues of old age such as stiff joints and coat quality.•  lucosamine is excellent for helping joint mobility. G 44
  • Supadog MatureRich in ChickenSupadog Mature Rich in Chicken helpsease the effects of ageing, helpingmobility, gum health and maintaininga healthy body. Plus we have bastedthe kibbles in meat juice for extralip-licking deliciousness!45
  • IngredientsWheat, Maize, ChickenMeal (14%), Peas, WheatFeed, Herring Meal, BeetPulp, Poultry Fat, SoyaHulls, Linseed, BrewersYeast, Calcium Carbonate,Monocalcium Phosphate,Herbs (min 0.2%), Salt,(Prebiotic) Fructo-oligosaccharides 2000 mg/kg, Glucosamine 400mg/kg, Yucca Extract 250mg/kg, (Prebiotic) Mannan-oligosaccharides2000 mg/kg.AnalysisProtein 20%, Oil & Fats 7%,Fibre 5%, Ash 7%, VitaminA 20,000 iu/kg, VitaminD³ 2,000 iu/kg, Vitamin E(alpha-tocopherol acetate)200mg/kg, Copper (ascupric sulphate) 12mg/kg.Features and benefits:•  ith added natural glucosamine and herbs - W optimises healthy joint mobility.•  ontains two prebiotics to aid the body’s natural C defences and remove bad bacteria from tummies.•  ith linseed, zinc and biotin for healthy coats, W skin and fur.•  ith added yucca to help make poo a bit less W smelly.•  atural antioxidants to support the immune system. N• Beet pulp to aid healthy digestion.•  ree from artificial flavours and colours. F•  o added preservatives. N 46
  • Our Forever PromiseBurgess is a company of pet lovers and owners and we arepassionate about all furry pets.We are committed to making the lives of pets better. Ofcourse, we aim to do this through making great food that’sgood for their health as well as being deliciously tasty.But we are equally committed to helping and supportingrescue centres as well as encouraging responsible petownership through education. This is our Forever Promise- it is who we are and what we believe.We are proud to support the work of the many rescuecentres across the country because we know, as petlovers and owners ourselves, what a massive positivecontribution they make to the lives of thousands of pets,and ultimately their new owners.47
  • Great news forrescue centresAfter paying out for food and vet bills, many rescuecentres simply don’t have the budget left over foradvertising and publicity – which are critical to helpthem re-home the dogs in their care.The good news is that rescue centres can now create theirown unique website by going to www.supadog.co.uk.It is very simple to do and there is a choice of pet imagesto create bespoke page templates. Best of all, centrescan upload pictures of all their rescue dogs awaitingforever homes.In addition, all rescue centres can put themselves onthe Burgess Rescue Locator. This is so that visitors to ourwebsite who are looking for their nearest rescue centrecan simply type in their postcode, type of pet they arelooking for and preferred travelling distance. All therescue centres that meet those criteria will appear onGoogle Maps, complete with directions.Tell everyone you know who is looking for a new dog tovisit the Burgess Rescue Locator as their first port of call.This way they are sure to find their nearest rescue centre–they might not even have known it was there!Don’t forget to tell your local rescue centres about theBurgess Rescue Locator too.Burgess Rescue SchemeFood tends to be one of the biggest costs for a rescuecentre. This makes us here at Burgess perfectly placedto help through our delicious, tasty food.Rescue centres can buy food directly from our factoryat discounted prices, and then when they re-home a dog,the new owner (you) can earn additional free food forthe rescue centre by simply continuing to feed your newfamily member Supadog. All you have to do is collect fivebarcodes from the packaging and return them to us.In return, we will send your chosen rescue centre a sackof their favourite Supadog food absolutely free. The morenew owners that collect our barcodes, the more free foodthey can earn for the rescue centre. It’s as simple as that! 48
  • Supadog Greyhound& LurcherRich in ChickenSupadog Greyhound & Lurcher Rich inChicken is specifically for the needsof these dogs as pets, the majority ofwhich will have come from a rescuecentre. We’ve added some extras tohelp them stay happy and healthy.Plus, for every sack purchased wedonate 20p to a nominated Greyhound& Lurcher rescue.49
  • IngredientsWheat, Chicken Meal (14%),Maize, Wheat Feed, BeetPulp, Poultry fat, Yeast,Fish Oil, (Omega 3 and fattyacids 0.2%), MonocalciumPhosphate, Salt, Fructo-oligosaccharides,Glucosamine 400mg/kg,Yucca Extract.AnalysisProtein 17%, Oils & Fats 8%,Fibre 3%, Ash 6.0%, VitaminA 18,000 iu/kg, VitaminD3 1,800 iu/kg, Vitamin E(alpha-tocopherol acetate)200 mg/kg, Copper (ascupric sulphate) 12 mg/kg.Features and benefits:•  lucosamine to help stiff joints and great for G overworked legs.•  mega 3 is beneficial in helping temperature O regulation and promoting a glossy coat and healthy skin.•  rebiotics help digestive health. P•  rotein is deliberately at a slightly lower level as P required by pet greyhounds and lurchers. Too much protein may cause anxiety and hyperactivity.•  arbohydrate is a balance of maize and locally C sourced wheat for sustainable energy.• Free from artificial flavours and colours.• No added preservatives. 50
  • Contact usBurgess Pet CareVictory Mill, Priestman’s Lane,Thornton-Le-Dale, Pickering,North Yorkshire, YO18 7RUFreephone 0800 413969www.supadog.co.uk