THE SOCIAL BREAK-UP:<br />WHY CONSUMERS UNSUBSCRIBE, <br />UNLIKE & <br />UNFOLLOW  <br />YOUR <br />BRAND…<br />@jkrohrs<...
…OR<br />THREE<br />REASONS <br />TO BE <br />OBSESSED WITH<br />ENGAGEMENT<br />
WE<br />WANT<br />RELATIONSHIPS<br />
BUT <br />WE’RE <br />SPEED <br />DATERS <br />AT <br />HEART<br />
WE<br />LONG FOR <br />THE SIMPLE <br />ROMANCE<br />OF READERS,<br />LISTENERS &<br />VIEWERS<br />
INSTEAD OF<br />THE ADDED<br />COMPLEXITY OF<br />SUBSCRIBERS,<br />FANS &<br />FOLLOWERS<br />
www.exacttarget.com/sff<br />
93% ARE SUBSCRIBERS<br />
42% ARE FANS<br />
5% ARE FOLLOWERS<br />
WHAT IF WE<br />LOOKED AT<br />WHY SFFs<br />ABANDON<br />BRANDS?<br />
BOREDOM & IRRELEVANCE<br />
FREQUENCY<br />
MISSED<br />EXPECTATIONS<br />
…OR<br />THREE<br />REASONS <br />TO BE <br />OBSESSED WITH<br />ENGAGEMENT<br />
EMAIL <br />DELIVERABILITY<br />
FACEBOOK <br />VISIBILITY<br />
TWITTER <br />AMPLIFICATION<br />
www.exacttarget.com/hubinaction<br />
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The Social Break Up - Suscribers, Fans, & Followers

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This presentation is based on the Subscribers, Fans, & Followers research. To download additional resources visit - http://www.exacttarget.com/SFFRecordedWebinar

Published in: Business, Technology

The Social Break Up - Suscribers, Fans, & Followers

  1. 1. THE SOCIAL BREAK-UP:<br />WHY CONSUMERS UNSUBSCRIBE, <br />UNLIKE & <br />UNFOLLOW <br />YOUR <br />BRAND…<br />@jkrohrs<br />@exacttarget<br />
  2. 2. …OR<br />THREE<br />REASONS <br />TO BE <br />OBSESSED WITH<br />ENGAGEMENT<br />
  3. 3. WE<br />WANT<br />RELATIONSHIPS<br />
  4. 4. BUT <br />WE’RE <br />SPEED <br />DATERS <br />AT <br />HEART<br />
  5. 5. WE<br />LONG FOR <br />THE SIMPLE <br />ROMANCE<br />OF READERS,<br />LISTENERS &<br />VIEWERS<br />
  6. 6. INSTEAD OF<br />THE ADDED<br />COMPLEXITY OF<br />SUBSCRIBERS,<br />FANS &<br />FOLLOWERS<br />
  7. 7.
  8. 8. www.exacttarget.com/sff<br />
  9. 9. 93% ARE SUBSCRIBERS<br />
  10. 10. 42% ARE FANS<br />
  11. 11. 5% ARE FOLLOWERS<br />
  12. 12. WHAT IF WE<br />LOOKED AT<br />WHY SFFs<br />ABANDON<br />BRANDS?<br />
  13. 13.
  14. 14.
  15. 15.
  16. 16.
  17. 17. BOREDOM & IRRELEVANCE<br />
  18. 18. FREQUENCY<br />
  19. 19. MISSED<br />EXPECTATIONS<br />
  20. 20.
  21. 21.
  22. 22. …OR<br />THREE<br />REASONS <br />TO BE <br />OBSESSED WITH<br />ENGAGEMENT<br />
  23. 23. EMAIL <br />DELIVERABILITY<br />
  24. 24. FACEBOOK <br />VISIBILITY<br />
  25. 25. TWITTER <br />AMPLIFICATION<br />
  26. 26.
  27. 27.
  28. 28. www.exacttarget.com/hubinaction<br />
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