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The Social Break Up - Suscribers, Fans, & Followers

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This presentation is based on the Subscribers, Fans, & Followers research. To download additional resources visit - http://www.exacttarget.com/SFFRecordedWebinar

This presentation is based on the Subscribers, Fans, & Followers research. To download additional resources visit - http://www.exacttarget.com/SFFRecordedWebinar

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  • 1. THE SOCIAL BREAK-UP:
    WHY CONSUMERS UNSUBSCRIBE,
    UNLIKE &
    UNFOLLOW
    YOUR
    BRAND…
    @jkrohrs
    @exacttarget
  • 2. …OR
    THREE
    REASONS
    TO BE
    OBSESSED WITH
    ENGAGEMENT
  • 3. WE
    WANT
    RELATIONSHIPS
  • 4. BUT
    WE’RE
    SPEED
    DATERS
    AT
    HEART
  • 5. WE
    LONG FOR
    THE SIMPLE
    ROMANCE
    OF READERS,
    LISTENERS &
    VIEWERS
  • 6. INSTEAD OF
    THE ADDED
    COMPLEXITY OF
    SUBSCRIBERS,
    FANS &
    FOLLOWERS
  • 7.
  • 8. www.exacttarget.com/sff
  • 9. 93% ARE SUBSCRIBERS
  • 10. 42% ARE FANS
  • 11. 5% ARE FOLLOWERS
  • 12. WHAT IF WE
    LOOKED AT
    WHY SFFs
    ABANDON
    BRANDS?
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. BOREDOM & IRRELEVANCE
  • 18. FREQUENCY
  • 19. MISSED
    EXPECTATIONS
  • 20.
  • 21.
  • 22. …OR
    THREE
    REASONS
    TO BE
    OBSESSED WITH
    ENGAGEMENT
  • 23. EMAIL
    DELIVERABILITY
  • 24. FACEBOOK
    VISIBILITY
  • 25. TWITTER
    AMPLIFICATION
  • 26.
  • 27.
  • 28. www.exacttarget.com/hubinaction