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The Social Break Up - Suscribers, Fans, & Followers
 

The Social Break Up - Suscribers, Fans, & Followers

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This presentation is based on the Subscribers, Fans, & Followers research. To download additional resources visit - http://www.exacttarget.com/SFFRecordedWebinar

This presentation is based on the Subscribers, Fans, & Followers research. To download additional resources visit - http://www.exacttarget.com/SFFRecordedWebinar

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    The Social Break Up - Suscribers, Fans, & Followers The Social Break Up - Suscribers, Fans, & Followers Presentation Transcript

    • THE SOCIAL BREAK-UP:
      WHY CONSUMERS UNSUBSCRIBE,
      UNLIKE &
      UNFOLLOW
      YOUR
      BRAND…
      @jkrohrs
      @exacttarget
    • …OR
      THREE
      REASONS
      TO BE
      OBSESSED WITH
      ENGAGEMENT
    • WE
      WANT
      RELATIONSHIPS
    • BUT
      WE’RE
      SPEED
      DATERS
      AT
      HEART
    • WE
      LONG FOR
      THE SIMPLE
      ROMANCE
      OF READERS,
      LISTENERS &
      VIEWERS
    • INSTEAD OF
      THE ADDED
      COMPLEXITY OF
      SUBSCRIBERS,
      FANS &
      FOLLOWERS
    • www.exacttarget.com/sff
    • 93% ARE SUBSCRIBERS
    • 42% ARE FANS
    • 5% ARE FOLLOWERS
    • WHAT IF WE
      LOOKED AT
      WHY SFFs
      ABANDON
      BRANDS?
    • BOREDOM & IRRELEVANCE
    • FREQUENCY
    • MISSED
      EXPECTATIONS
    • …OR
      THREE
      REASONS
      TO BE
      OBSESSED WITH
      ENGAGEMENT
    • EMAIL
      DELIVERABILITY
    • FACEBOOK
      VISIBILITY
    • TWITTER
      AMPLIFICATION
    • www.exacttarget.com/hubinaction