Your SlideShare is downloading. ×
0
The Social Break Up - Suscribers, Fans, & Followers
The Social Break Up - Suscribers, Fans, & Followers
The Social Break Up - Suscribers, Fans, & Followers
The Social Break Up - Suscribers, Fans, & Followers
The Social Break Up - Suscribers, Fans, & Followers
The Social Break Up - Suscribers, Fans, & Followers
The Social Break Up - Suscribers, Fans, & Followers
The Social Break Up - Suscribers, Fans, & Followers
The Social Break Up - Suscribers, Fans, & Followers
The Social Break Up - Suscribers, Fans, & Followers
The Social Break Up - Suscribers, Fans, & Followers
The Social Break Up - Suscribers, Fans, & Followers
The Social Break Up - Suscribers, Fans, & Followers
The Social Break Up - Suscribers, Fans, & Followers
The Social Break Up - Suscribers, Fans, & Followers
The Social Break Up - Suscribers, Fans, & Followers
The Social Break Up - Suscribers, Fans, & Followers
The Social Break Up - Suscribers, Fans, & Followers
The Social Break Up - Suscribers, Fans, & Followers
The Social Break Up - Suscribers, Fans, & Followers
The Social Break Up - Suscribers, Fans, & Followers
The Social Break Up - Suscribers, Fans, & Followers
The Social Break Up - Suscribers, Fans, & Followers
The Social Break Up - Suscribers, Fans, & Followers
The Social Break Up - Suscribers, Fans, & Followers
The Social Break Up - Suscribers, Fans, & Followers
The Social Break Up - Suscribers, Fans, & Followers
The Social Break Up - Suscribers, Fans, & Followers
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The Social Break Up - Suscribers, Fans, & Followers

4,143

Published on

This presentation is based on the Subscribers, Fans, & Followers research. To download additional resources visit - http://www.exacttarget.com/SFFRecordedWebinar

This presentation is based on the Subscribers, Fans, & Followers research. To download additional resources visit - http://www.exacttarget.com/SFFRecordedWebinar

Published in: Business, Technology
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,143
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
51
Comments
0
Likes
5
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. THE SOCIAL BREAK-UP:<br />WHY CONSUMERS UNSUBSCRIBE, <br />UNLIKE & <br />UNFOLLOW <br />YOUR <br />BRAND…<br />@jkrohrs<br />@exacttarget<br />
  • 2. …OR<br />THREE<br />REASONS <br />TO BE <br />OBSESSED WITH<br />ENGAGEMENT<br />
  • 3. WE<br />WANT<br />RELATIONSHIPS<br />
  • 4. BUT <br />WE’RE <br />SPEED <br />DATERS <br />AT <br />HEART<br />
  • 5. WE<br />LONG FOR <br />THE SIMPLE <br />ROMANCE<br />OF READERS,<br />LISTENERS &<br />VIEWERS<br />
  • 6. INSTEAD OF<br />THE ADDED<br />COMPLEXITY OF<br />SUBSCRIBERS,<br />FANS &<br />FOLLOWERS<br />
  • 7.
  • 8. www.exacttarget.com/sff<br />
  • 9. 93% ARE SUBSCRIBERS<br />
  • 10. 42% ARE FANS<br />
  • 11. 5% ARE FOLLOWERS<br />
  • 12. WHAT IF WE<br />LOOKED AT<br />WHY SFFs<br />ABANDON<br />BRANDS?<br />
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. BOREDOM & IRRELEVANCE<br />
  • 18. FREQUENCY<br />
  • 19. MISSED<br />EXPECTATIONS<br />
  • 20.
  • 21.
  • 22. …OR<br />THREE<br />REASONS <br />TO BE <br />OBSESSED WITH<br />ENGAGEMENT<br />
  • 23. EMAIL <br />DELIVERABILITY<br />
  • 24. FACEBOOK <br />VISIBILITY<br />
  • 25. TWITTER <br />AMPLIFICATION<br />
  • 26.
  • 27.
  • 28. www.exacttarget.com/hubinaction<br />

×