The Social Break Up - Suscribers, Fans, & Followers
 

The Social Break Up - Suscribers, Fans, & Followers

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This presentation is based on the Subscribers, Fans, & Followers research. To download additional resources visit - http://www.exacttarget.com/SFFRecordedWebinar

This presentation is based on the Subscribers, Fans, & Followers research. To download additional resources visit - http://www.exacttarget.com/SFFRecordedWebinar

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The Social Break Up - Suscribers, Fans, & Followers The Social Break Up - Suscribers, Fans, & Followers Presentation Transcript

  • THE SOCIAL BREAK-UP:
    WHY CONSUMERS UNSUBSCRIBE,
    UNLIKE &
    UNFOLLOW
    YOUR
    BRAND…
    @jkrohrs
    @exacttarget
  • …OR
    THREE
    REASONS
    TO BE
    OBSESSED WITH
    ENGAGEMENT
  • WE
    WANT
    RELATIONSHIPS
  • BUT
    WE’RE
    SPEED
    DATERS
    AT
    HEART
  • WE
    LONG FOR
    THE SIMPLE
    ROMANCE
    OF READERS,
    LISTENERS &
    VIEWERS
  • INSTEAD OF
    THE ADDED
    COMPLEXITY OF
    SUBSCRIBERS,
    FANS &
    FOLLOWERS
  • www.exacttarget.com/sff
  • 93% ARE SUBSCRIBERS
  • 42% ARE FANS
  • 5% ARE FOLLOWERS
  • WHAT IF WE
    LOOKED AT
    WHY SFFs
    ABANDON
    BRANDS?
  • BOREDOM & IRRELEVANCE
  • FREQUENCY
  • MISSED
    EXPECTATIONS
  • …OR
    THREE
    REASONS
    TO BE
    OBSESSED WITH
    ENGAGEMENT
  • EMAIL
    DELIVERABILITY
  • FACEBOOK
    VISIBILITY
  • TWITTER
    AMPLIFICATION
  • www.exacttarget.com/hubinaction