FY15 Content Pillars
PILLAR ROLE WEIGHT DESCRIPTION
Data Tells All Credibility 15%
Maintain the authority of the brand by demonstrating expertise
through data. Content ideas include data points relevant for all areas
of marketing communications from CMO to brand marketer.
Be Inspired Motivation 20%
Provide inspiring ideas from marketers. Content should spark
inspiration for others faced with similar challenges or questions. This
will include video and blog posts
Create content that caters to the personal side of the marketer. This
would include fashion, time management, and personal
Research Thought-Leadership 25%
Release market research reports pertaining to three areas >
consumer research, marketer research and benchmark reports
This includes global regions.
Build the value by providing strategy answers and ideas from clients
and internal influencers.