Adopting email marketing best practices isn’t about ticking boxes. It’s about execution. Join Chad White, ExactTarget’s Principal of Marketing Research and the author of “Email Marketing Rules: How to Wear a White Hat, Shoot Straight, and Win Hearts,” as he discusses a variety of best practices and shares real-world examples of brands with good, bad and the best executions. Hear real-world examples of brands with good, bad, and the best executions. You’ll see all types of digital content including signup forms, welcome emails, mobile-friendly emails, preheaders, unsubscribe pages, and more.