The Audience Has Spoken - Social Media Marketing Stats and Research

AUDIENCE
SPOKEN
THE
HAS

@jkrohrs
@mostew

SPECIAL THANKS TO:
@RAZORFISH

SPECIAL THANKS TO:
@HOLLERADO

#ETSFF

93% ARE SUBSCRIBERS

42% ARE FANS

5% ARE FOLLOWERS

“FOR mE, THE BEST THING ABOUT EMAIL AS A COMMUNICATION TOOL IS ITS EFFICIENCY. IT’S QUICK, SIMPLE, AND CAN BE DONE ON YOUR TERMS.”

“I'm happy to provide an email address if I can see a direct value of me getting emails from the brand or company. On the other hand, I'm reluctant to share my email address if the benefits are vague -- when they just say ‘sign up to receive our newsletter.’”

“I feel more connected with friends and acquaintances who post their photos or about the events happening in their lives.
It’s fun!”

“I become a fan when I love a company’s product and want to show support.”

“Twitter is what you make of it. If you follow interesting people [or brands] it’s interesting. If you don’t it’s boring.”

“Anything that’s fast- paced makes sense on Twitter.”

“If after two or three emails there isn’t anything relevant or exciting enough for me, I unsubscribe myself.”

“I hate it when I get emails from companies who bought bulk lists of addresses and send their marketing news without me asking for it.”

“I hate when brands think of Facebook interactions as an opportunity for sending advertising messages.”

51% LOVE 40% HATE
MARKETING POSTS ON FB

“Right now I think Facebook is the best place for deals.
A lot of companies are giving away free stuff just to get you to become a fan.”

“It’s not that the companies I was following on Twitter did anything wrong. I didn’t stop following them, per se, I just stopped using Twitter.”

“Facebook is community, Twitter is news, the webpage is the hard cold facts and email is a balanced mix of all of them.”

“I carry my smart phone with me everywhere. I feel naked without it.”

MARKETERS ≠ NORMAL
SFF≠ RO-SHAM-BO
RELEVANCE =WECARE
WECARE= VALUE
FANS WANT FUN
FANS USE EMAIL
MOBILE = PLATFORM
TWITTER INFLUENCES
FREQUENCY CAN KILL
INTEGRATETHE PARTS

www.exacttarget.com/sff

COMING LATE MARCH!

www.exacttarget.com/hubinaction

AUDIENCE
SPOKEN
THE
HAS
#ETSFF
@jkrohrs @mostew

http://www.enriqueburgos.com	2026
http://www.yucezerey.com	908
http://pages.exacttarget.com	832
http://www.toprankmarketing.com	324
http://thecontentwrangler.com	166
http://resources.exacttarget.com	72
http://feeds.feedburner.com	64
http://conecti.ca	61
http://juanmarketing.posterous.com	44
http://paper.li	29
https://na-l.marketodesigner.com	22
http://www.slidescene.com	19
http://blog.digitalmkt.info	19
http://adam-lewis.tumblr.com	17
http://www.digitalmkt.info	12
http://www.slideshare.net	10
http://marcbreidbach.posterous.com	8
http://feeds.toprankmarketing.com	6
https://members.exacttarget.com	6
http://projects.techpolitica.com	3
http://translate.googleusercontent.com	3
url_unknown	3
http://posterous.com	3
http://flavors.me	3
http://localhost.devols.phoenix.edu:8080	2
http://bsk17.tumblr.com	2
http://blog.mr-robert.com	2
http://www.edencomunicacion.com	2
http://www.mtaeut.com	1
http://sbs.active.com	1
http://webcache.googleusercontent.com	1
http://ipcarrier.blogspot.com	1
http://140.113.167.119	1
http://www.rssmountain.com	1
http://rmartone-md.linkedin.biz:8080	1
http://static.slidesharecdn.com	1
http://mr-robert.tumblr.com	1
http://acontrer-2-md.linkedin.biz:8080	1

The Audience Has Spoken - Social Media Marketing Stats and Research

by ExactTarget on Mar 21, 2011

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The Audience Has Spoken - Social Media Marketing Stats and Research — Presentation Transcript