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Social Media Trends at Day 2 of CES

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Welcome to the third social media engagement report for the second day of the Consumer Electronics Industry show. The wearable technology world made another huge splash on Day 2 and we say a massive …

Welcome to the third social media engagement report for the second day of the Consumer Electronics Industry show. The wearable technology world made another huge splash on Day 2 and we say a massive emergence of Engadget and Sony/Playstation with huge announcements.

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  • 1. The Latest Social Media Trends from 2014 International CES Day 2 – Wednesday, January 8, 2014 12am – 2pm PST  
  • 2. 112897 Total Mentions of CES  
  • 3. 1.75 Tweets per second related to CES  
  • 4. The word “robot” was mentioned   1083 times
  • 5. 2014 International CES Social Engagement for Wednesday - 12:00am – 2:00pm PST CES Total Mentions Timeline The peak of sharing happened at 12 pm with 12883 posts. 14000   12000   10000   8000   6000   4000   2000   0   12:00   1:00  AM   2:00  AM   AM   3:00  AM   4:00  AM  5:00  AM   6:00  AM   7:00  AM   8:00  AM   9:00  AM   10:00   AM   11:00   AM   12:00   PM   1:00  PM   2:00  PM  
  • 6. 2014 International CES Social Engagement for Wednesday, January 8th Top 5 Most Retweeted Users @intel 1518 @Logitech 1502 @minliangtan 1041 @CNET 899 @engadget 887
  • 7. 2014 International CES Social Engagement for Wednesday, January 8th Top Brands 7000   6000   5000   4000   3000   Intel reached the top position beating out Sony for the most mentions on Wednesday with over with over 6032 mentions of the brand on Day 2. 2000   1000   0   Sony came in second for the first time with 5136. We also witnessed the emergence of new brands in the top like Samsung.
  • 8. 2014 International CES Social Engagement for Wednesday, January 8th Top 5 Most Mentioned Users @YouTube 1886 @IntlCES 1848 @razer 1094 @johnlegere 560 @CNET 502
  • 9. 2014 International CES Social Engagement for Wednesday, January 8th Top Hashtags Mentioned 733   657   803   626  553   551   492   460   448   #ces2014   1628   1390   #ces   1896   #tech   #logitechlive   7290   #news   #technology   48115   #wearabletech   #vegas   #dhces   Not surprisingly #CES2014 was by far the most mentioned hashtag with 48115. However, the usage of the hashtag dropped by almost 20000. #LogitechLive #Tech and #WearableTech also made appearances.
  • 10. 2014 International CES Social Engagement for Wednesday, January 8th Top Product Types 12000   For the third day, television reigned supreme with just under 12000 mentions on Wednesday. Playstation also announced a cloud TV service that will also stream games through the PS4. 10000   8000   6000   4000   2000   0  
  • 11. 2014 International CES Social Engagement for Wednesday, January 8th Keynote Engagement Marissa  Mayer   Marissa Mayer obliterated the competition with 1471 posts regarding her keynote. Dick  Costolo   Brian  Kraznich   John  Chambers   Gary  Shapiro   Maurice  Levy   Carolyn  Everson   Kazuo  Hirai   ScoH  Dorsey   Paul  E.  Jacobs   Michael  Kassan   0   200   400   600   800   1000   1200   1400   1600   Dick Costolo came in second with 408. Our very own Scott Dorsey was ranked in the top ten for the day!
  • 12. 2014 International CES Social Engagement for Wednesday, January 8th Top Celebrities 1200   1000   800   600   400   200   0   Tiësto   Shaquille   O’Neal   Tim  Tebow   Maria   Menounos   50  Cent   Michael  Bay  
  • 13. Thanks!

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